Hasta La Creative!

TM Advertising has become the second agency to leave the Interpublic Group network so far this year.

Today the Dallas-based agency announced that its management team had purchased the organization back from the holding company after serving as a sister agency to McCann since 2001. You will not be surprised to learn that none of the involved parties are discussing terms of the sale.

Interestingly, the press release notes that TM will “continue to have access to McCann Worldgroup’s international and domestic resources when necessary.” According to the parties involved, this will apply on a case-by-case basis for a 12 month period for TM. Then they’re on their own.

The aforementioned management team consists of some TM veterans and other, newer faces: CEO Becca Weigman (formerly with RAPP); chief creative officer and DDB veteran Lisa Bennett; chief strategy officer Tyler Back (who spent several years with Publicis Dallas); chief media officer Kim Moss, who held similar roles at The Martin Agency; chief digital officer and 10-year TM veteran Jeff Kempf.

“We’ve enjoyed a terrific partnership with IPG and McCann Worldgroup,” said Weigman, citing her agency’s “independent spirit and a nimble, modern approach to building our clients’ businesses.”

She cites growth plans and an expansion of the agency’s own capabilities as the reason for the change, noting that TM is now the only female-owned creative agency in the greater Dallas/Fort Worth area.

TM was long known as American Airlines’ agency of record, and kept the account for 34 years before the client launched a creative review just over a year and a half ago; the business eventually went to CP+B. In an internal memo announcing that the agency would not participate in the review (the reasons for which are unclear), Weigman positioned the loss as “a new beginning” for a shop whose client roster now includes Universal Orlando Resort, the Texas Rangers, Japan Airlines and American’s credit union … but not Captain D’s, which went with The&Partnership earlier this year.

Back in February, Dailey of Los Angeles also bought itself back from IPG after more than 30 years by way of a similar management group consisting of five principals.

Media giant Hearst recently acquired a stake in King & Partners, a New York-based design and branding agency.

The details of the deal remain unclear at this time.

King & Partners, which specializes in fashion brands, was founded in 2010 by Tony King, founder and CCO of similarly runway-minded createthe group who also worked as a designer and art director at Gucci and agency.com, among other businesses.

He also founded e-commerce system Sellect and is an investor in CA Creative, a New York-based digital agency that also focuses on fashion and lifestyle brands.

In a 2012 interview with WWD, King said “We consider our clients as our partners. Our work is completely bespoke for each brand. Nothing looks the same.” Those clients include both fashion brands like Carolina Herrera and various hospitality brands.

Neither Hearst nor King & Partners have responded to multiple requests for comment on the deal.

A press release from this week, however, focuses on the Sellect e-commerce portion of the company and its partnership with Hearst’s media agency Tower Digital, noting that Tower will offer the service to advertising partners.

Hearst’s best-known marketing investment was its 2010 acquisition of iCrossing for an estimated $300 million-plus. Since then, the resulting company has bought up other businesses like data management platform Red Aril and content marketing agency Mediablaze.

The series, which only has 13 episodes left to air, will conclude in 2018.

Levar criança ao médico ou para tomar algum tipo de medicação às vezes é uma missão quase impossível.

Para tentar acabar com o medo e toda a dor de cabeça dada aos pais o laboratório Hermes Pardini decidiu investir em uma ação que usa os recursos de realidade aumentada para distrair a criança na hora da aplicação de uma injeção. Confira no vídeo acima.

No filme a criança se prende numa história em que ela se tornará um herói e ajudará na proteção de um reino, e que para isso ela precisa receber um “poder especial”, que é justamente quando o enfermeiro realiza a aplicação da vacina.

“O que é mais interessante nessa ideia é que conseguimos dar a tecnologia de realidade virtual a uma utilidade prática, que resolve um problema e cria uma oportunidade de negócio para o cliente, o primeiro a oferecer esse tipo de serviço. E, o melhor de tudo, as crianças não choram, o sonho de qualquer pai e mãe”, diz Cláudio Lima, VP nacional de criação da Ogilvy Brasil, agência responsável pela ação junto com a produtora Vetor Zero.

> LEIA MAIS: Experiência VR distrai crianças na hora de tomar injeção

While at this week’s Ad Age Brand Summit in Detroit, McCann World Group Global Chief Strategy Officer Suzanne Powers offered insight on the complexities marketers face today, from the rise of new competitors to the increased influx of data.

“All of this doesn’t make us nervous,” she said. “But it does re-educate. It re-educates a marketplace. It re-educates clients — it opens up their minds to new things, which is great. So, us keeping up with that is incredibly important.”

Video by David Hall.

Continue reading at AdAge.com

While at this week’s Ad Age Brand Summit in Detroit, McCann World Group Global Chief Strategy Officer Suzanne Powers offered insight on the complexities marketers face today, from the rise of new competitors to the increased influx of data.

“All of this doesn’t make us nervous,” she said. “But it does re-educate. It re-educates a marketplace. It re-educates clients — it opens up their minds to new things, which is great. So, us keeping up with that is incredibly important.”

Video by David Hall.

Continue reading at AdAge.com

The couple had never publicly discussed their romantic relationship, though many people had speculated about it.