Hasta La Creative!

Burger King made waves last week with an ad that prompted Google Home devices to read off a list of ingredients from the Whopper article on Wikipedia. Now, some of the online encyclopedia’s editors are accusing the burger chain of editing the site with “hidden ads.”

An open letter on Wikipedia, signed by nine editors, complained the burger chain’s corporate employees inserted ad copy onto its Wikipedia page, breaking several of the site’s rules. According to the letter, the complaints were sent to Burger King and others on Tuesday.

The letter says Wikipedia forbids advertising, marketing or promotional material; requires paid editors to prominently post the fact that they are paid, as well as who is paying them; and discourages editors with a conflict of interest from directly editing an article. Anyone can write or edit most Wikipedia articles; administrators and others are responsibile for monitoring the site. The editors of the letter said it represents their own views and don’t necessarily represent the views of the Wikimedia Foundation or of the entire community of Wikipedia editors. Wikipedia could not immediately be reached for comment.

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(TrendHunter.com) World For All is a Mumbai-based animal welfare NGO, and the brand’s recent campaign uses eye-catching photography to send a message about pet adoption.

The NGO seeks to encourage families to…

MullenLowe Group U.K. has appointed Jose Miguel Sokoloff, global president of MullenLowe Group’s Creative Council, to the additional role of U.K. chief creative officer. Sokoloff, who is moving to London from his native Bogota and will be responsible for leading the integrated MullenLowe Group U.K. office, founded Colombian agency MullenLowe SSP3, which was named Ad Age’s International Agency of the Year in 2013. He won the only D&AD Black Pencil awarded in 2012, and Latin America’s first, and has overseen over 30 Cannes Lions including a Titanium Lion, the IPA Effectiveness Grand Prix and the Jay Chiat Awards Grand Prix amongst others.

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“The thing that’s really noteworthy here is it’s the first truly competitive election since Donald Trump assumed office,” said Democratic Strategist Eli Kaplan. That gives Ossoff and his opponents the ability “to raise a lot more than any similarly-situated race,” Kaplan said.

TOMORROW #FLIPTHE6th #VOTEYOUROSSOFF https://t.co/jZ744bLIwT

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You’re an aspiring ad maven looking for a big break, or at the very least, somewhere to hang your hat and make a mark this summer. What do you do? Work like a dog? Outsmart your competitors? Get your portfolio in order? Well, if you’re a couple of Miami Ad School students in New York,…

Artist and activist Melissa Etheridge joined the latest episode of Ad Age and iHeartMedia’s “Tagline” podcast series to talk about collaboration, mashups and creativity.

Etheridge was joined by host and Publicis Media President of Global Innovation Adam Shlachter, Visa Chief Brand and Innovation Officer Chris Curtin and JinglePunks President and Chief Creative Officer Jared Gutstadt, not to mention the mixologist Brian Floyd, courtesy of “Tagline” sponsor Bulleit Frontier Whisky.

Here’s a taste:

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“The thing that’s really noteworthy here is it’s the first truly competitive election since Donald Trump assumed office,” said Democratic Strategist Eli Kaplan. That gives Ossoff and his opponents the ability “to raise a lot more than any similarly-situated race,” Kaplan said.

TOMORROW #FLIPTHE6th #VOTEYOUROSSOFF https://t.co/jZ744bLIwT

Continue reading at AdAge.com

Facebook’s chief executive introduced an augmented reality platform that will allow people to view and digitally manipulate the world around them.

Creative director Niall Kelly and director of strategic planning Jason Last have left Toronto-based agency john st. to launch their own agency, Conflict.

Conflict opened its doors in Toronto today, launched based on the notion that brands today need to be in the “conflict-resolution business.” Kelly and Last will personally lead all projects at the agency, which is already working with several clients in the area on creative strategy projects.

“If you look at the world’s best brands and businesses, you see that conflict is not only the source of their creativity and innovation, but also the source of their storytelling,” Last said in a statement. “When a brand finds an enduring and meaningful problem to solve for people, and then builds a credible story and experience around that problem, it’s an extremely powerful way to build affinity and develop a competitive advantage. That’s what we’ll help clients do.”

“Clients don’t want ‘all hands on deck’,” Kelly added, “they want the right hands on deck. That’s what we hope to provide. We’re a premium offering, but we don’t necessarily carry a premium price tag because there’s efficiency that comes when you only pay for the professionals solving your problem. We’ve heard from a lot of marketers at both big and small companies that this is exactly what they’re looking for.”
Last and Kelly spent the last three years as part of the senior management team at john st., working with brands including Mitsubishi, WWF, Maple Leaf Foods and Canadian Safe School Network, for which they worked on “Kids Read Mean Tweets.”

Before joining john st. in October of 2014, Kelly spent four years as a creative director with TAXI, where he worked on Boston Pizza. Prior to that he served stints in art director roles at zig inc. and Cossette, working with clients including McDonald’s, IKEA, Molson, Best Buy and Pfizer.

Last began his career as a strategic planner with john st. in 2008, working with clients such as ING Direct, Mitsubishi, Maple Leaf Foods, AstraZeneca, Corby Distilleries, and War Child. He left john st. to join Leo Burnett Toronto in 2012 and led brand and creative strategy on TD Bank and served as Canadian planning lead on Kellogg’s before returning to john st. in 2014.