A TV ad for internet security brand Kaspersky has been banned by the ads watchdog after prompting dozens of complaints that the spot was “normalising” the practice of texting sexual images.
Every kid wants super powers, right? Turns out nobody can deliver those abilities better than the good old Military Industrial Complex, trademark Dwight Eisenhower 1961.
Bear with us here, because this is kind of an unusual one.
“American global aerospace and defense technology company” Northrup Grumman (read: they make multi-billion dollar military aircraft) released a new campaign by longtime AOR mcgarrybowen over Final Four weekend. It’s the company’s first-ever consumer-facing recruitment effort, and it’s all about how working with defense technology can give you super powers. Or help make them a reality.
In the first spot, a young girl becomes invisible…or fantasizes about the ability to do years later while working as a successful professional who helps create stealth technology for military aircraft.
That was something different. Next, a similar play on the theme of x-ray vision. Always a big one with the kids.
So obviously, the kid in that throwback scene couldn’t really see through those metal objects. His adult self was just thinking, imagine if I could do the things I’m able to do now back then, when they would have been really valuable!
Or maybe it’s all about how the dreams of x-ray vision as a kid inspired his work on the project that made it a reality. Let’s allow the agency to explain.
From ECD Craig Cimmino:
“From putting mankind on the moon, to making a massive aircraft virtuallyundectectable, to unlocking the mysteries of Universe, when America has needed to do what has never been done before, they call Northrop Grumman. It’s exciting to work on such an inspiring brand. They blow our minds on a daily basis.”
Group managing director Steve Andercyk added, “The people at Northrop Grumman are like super heros who develop these technologies that are helping our troops and government protect and enhance our way of life.”
What you really need to know, though, is that this is the company’s first non-B2B campaign and their first time advertising during the Final Four. But will they be able to attract talented engineers? We hear there’s a visa system for that.
CREDITS
Chief Creative Officer: Matthew Bull
Executive Creative Director: Craig Cimmino
Creative Directors: Soren Youngren, Michael Parrott
Managing Director of Content Production: Dante Piacenza
Executive Producer: Dan Fried
Executive Music Producer: Brett Harris
Assistant Account Executive: Fabriana Laurencuent
Executive Planning Director: Joanna Schwab
Senior Strategist: Marvin Miranda
Production Company: The Corner Shop
Director: Peter Thwaites
Managing Partner /Executive Producer: Anna Hashmi
Head of Production: Jessica Miller
Line Producer: Jay Shapiro
Director of Photography: Ryley Brown
Production Designer: Jeremy Hindle
Editorial Company: Arcade Edit, NY
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Producer: Andrew Cravotta
Asst. Editor: Andrew Balasia
Visual Effects Company: Framestore, NY
Executive Producer: Dez Macleod-Veilleux
Senior Producer:Nick Fraser
VFX Supervisor: Corrina Wilson
Shoot Supervisors: Corrina Wilson, Adrian Hurley
Concept Design: Anthony Gibbs, Gabriel Pulecio
3D Lead: Jacob Slutksy
3D Team: Andrew Trout, Xiawei Tan, Charlotte Bae, Nicholas De La Fuente, Francisco Dias, Nico Cappucio, Jon Burke, Will Frazier, Jim Hundertmark, Steven Johnson, Stefania Cancemi, Glory Zheng, Jack Szynaka, Minji Sohn, Patrick Ross
2D Supervisor: Corrina Wilson
2D Team: Sang Kim, Deepa Paulus, Rachel Moon, Giulia Bartra
Lead Flame: ChihCheng Peng
Digital Matte Painting: Marco Iozzi
Graphic Design / Motion Graphics: Gabriel Pulecio, David Quiray, Kai Su
Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Producer: Patrick Sullivan
Studio Director: Justine Cortale
Sound Design Company: Machine Head: A Sound Design Practice
Sound Designer: Stephen Dewey
Executive Producer: Patty Chow Dewey
Music Company for “Backyard” commercial:
Future Perfect
Composers: Victor Magro, John Connolly
Executive Producer: Maxwell Gosling
Music Company for “X-Ray” commercial:
MusikV
Composer: John Luker
Producer: Walter Werzowa
Orchestrator: Paul Henning
Recorded at MusikV & Capitol Studios
Music Engineers: Austin Hagen, Charlie Paakari
-WPP’s’s The Garage launched this “Driving Matters” spot promoting the Mazda CX-5 (video above).
-Acura is sponsoring a series of weekly Los Pollos Hermanos training videos starring Giancarlo Esposito as Gus Fring as part of its partnership with AMC’s Better Call Saul.
-Global agency Doner staged an Equal Pay Day walkout at 3:24 today (80 percent of the workday) in support of gender equality.
-Adweek explains “Why Elizabeth Arden Picked Reese Witherspoon to Be the Brand’s New ‘Storyteller in Chief.’”
-P&G chief brand officer Marc Pritchard says agencies need to consolidate and provide “fewer and better ideas.”
-WARC released The 2017 WARC 100, “a ranking of the world’s best marketing campaigns, brands and agencies according to their business impact.”
-And Brand Finance released its list of “The most valuable US brands of 2017.”
-Wrigley Field tarp sponsors Reynold’s Wrap released a limited-edition run of “Rizzo Wrap” — named after Chicago Cubs first basemen Anthony Rizzo.
Five high-end automotive brands have begun backing out of their on-air buys in Fox News Channel’s “The O’Reilly Factor,” as Lexus, BMW and Mitsubishi on Tuesday joined Mercedes-Benz and Hyundai in putting some distance between themselves and the network’s top draw. And while the Fox News ad sales team is now scrambling to stem the tide of any further defections, the loss of a few car sponsors may be the least of their worries.
While Mitsubishi and Mercedes over the last five quarters have been among the most visible sponsors of “The O’Reilly Factor,” airing a combined 570 spots in the show at an estimated cost of $4.91 million, per iSpot.tv estimates, Hyundai and BMW aren’t nearly as critical to the show’s financial standing. Since the year began, Mitsubishi and Mercedes ads have run a total of 127 times in the 8 p.m. telecast, while Hyundai and BMW have combined for just six airings. (As it happens, that’s exactly half the number of “O’Reilly” units that Pfizer bought in the same period to promote its Preparation H brand.)
As much as car dollars make up a significant portion of the overall “O’Reilly Factor” ad haul, the program is far more dependent upon direct-response marketers and pharmaceutical brands. According to iSpot data, the top “O’Reilly Factor” sponsor since Jan. 1, 2016, is Rosland Capital, a purveyor of silver and gold that regularly airs 60-second DR spots featuring the actor William Devane and a 1-800 number. The company, which in the last 15 months has invested some $5.89 million in 176 “O’Reilly” airings, was also a stalwart supporter of Glenn Beck’s old 5 p.m. Fox News show, sticking with it while more than 300 advertisers took their business elsewhere.
After cutting nearly half its agencies and around 30% of its creative and production fees, Procter & Gamble Co. isn’t finished yet. But in a speech to the 4A’s Transformation conference in Los Angeles on Tuesday, Chief Brand Officer Marc Pritchard said the onus will be on P&G to fix its own problems too and even focus on restoring agency profitability.
The speech was part of a trilogy that started with Interactive Advertising Bureau and Association of National Advertisers conferences in January and March respectively. Those focused primarily on problems with digital media. He didn’t delve as deeply into that subject this time, though he did, without naming names, weigh in on the brand-safety crisis afflicting Google in recent weeks.
There, he returned to his theme of “head fakes” from digital media players that was the focus of his March ANA speech. “Here’s the head fake you might get: ‘But you’ve only had a couple thousand impressions served on objectionable content.’ Response: ‘That’s a couple thousand too many.’ We have a zero-tolerance standard when it comes to brand safety,” Mr. Pritchard said on Tuesday. “Our brands are protected in other forms of media.”
Wyclef Jean, the Fugees cofounder and former candidate for president of Haiti, joined Ad Age and iHeartMedia at SXSW for the latest episode of the “Tagline” podcast series, sponsored by Bulleit Frontier Whiskey, this time focusing on music and marketing.
With a lively streak of politics.
“You write ‘Hips Don’t Lie’ and after you write this song you go, ‘Okay, this one is perhaps the biggest air-played song of all times,'” Wyclef said. “Then you go, ‘Well, is this how I want to leave the earth?’ I come from this place. I used to ride a donkey and so this is what I want the world to understand about me. So now you’re fighting because your agents and everyone’s like, ‘Yo, dude. Don’t go there. You’re basically gonna lose it all. Like, do not. Stay away from politics. Don’t go.'”
After cutting nearly half its agencies and around 30% of its creative and production fees, Procter & Gamble Co. isn’t finished yet. But in a speech to the 4A’s Transformation conference in Los Angeles on Tuesday, Chief Brand Officer Marc Pritchard said the onus will be on P&G to fix its own problems too and even focus on restoring agency profitability.
The speech was part of a trilogy that started with Interactive Advertising Bureau and Association of National Advertisers conferences in January and March respectively. Those focused primarily on problems with digital media. He didn’t delve as deeply into that subject this time, though he did, without naming names, weigh in on the brand-safety crisis afflicting Google in recent weeks.
There, he returned to his theme of “head fakes” from digital media players that was the focus of his March ANA speech. “Here’s the head fake you might get: ‘But you’ve only had a couple thousand impressions served on objectionable content.’ Response: ‘That’s a couple thousand too many.’ We have a zero-tolerance standard when it comes to brand safety,” Mr. Pritchard said on Tuesday. “Our brands are protected in other forms of media.”
Let us introduce the hand – a unique, unseparable hero in constant contact with the smartphone. Mobile devices adapt to the hand in its functionality and design. That is why we want to make it #handible. Just for you. Huawei technologies make your life easier. We care about your comfort to be in touch with the world and regardless of anything we “make it possible.”
Let us introduce the hand – a unique, unseparable hero in constant contact with the smartphone. Mobile devices adapt to the hand in its functionality and design. That is why we want to make it #handible. Just for you. Huawei technologies make your life easier. We care about your comfort to be in touch with the world and regardless of anything we “make it possible.”
(TrendHunter.com) FFC Acrush is a new Chinese boy band with a twist: All of the members are young women in their 20s. The group of five already has a rabid following in China despite the fact that it hasn’t yet…
You probably heard the news yesterday or this morning that fincorp E*TRADE has resolved the agency review it announced two months ago by picking MullenLowe to handle strategy and creative.
Now we know who the IPG shop beat: incumbent R/GA as well as the currently ubiquitous 72andSunny and Goodby, Silverstein & Partners.
Reps for Mullen and R/GA have declined to comment on that review lineup, but we have it from two sources who were involved in the pitch.
Here’s the statement on the win from chief creative officer Mark Wenneker:
“The opportunity to work on a brand with such a rich history of doing category busting work was never lost on us. We found an insight, an idea, and a tone that struck a chord. And from day one we felt a connection with the entire E*TRADE team. We look forward to creating brave work with our new partners.”
R/GA held the account (which had been with Ogilvy) for around two years, making a series of spots starring Kevin Spacey and some other, varied work along the way. Its recent CGI-free effort illustrating the change between two and three dimensions seems to have been its last for the client.
E*TRADE’s statement did not really speak to their decision to go with Mullen, unfortunately. But Kantar Media does tell us that the client expanded its paid media spend to more than $86 million last year after spending less than $64 million during the same period in 2015.
Oh, also: remember when Harvey Keitel sued because E*TRADE allegedly promised the spokesperson gig to him instead of Spacey? His suit got tossed, and it doesn’t really matter because Christopher Walken was the number one choice anyway.
Dois sanduíches, um para o lado drag e outro para Pedro
> LEIA MAIS: Drag Queen é destaque em novo comercial do Burger King
From Facebook to Accenture, new players are getting into the agency business. A panel Monday afternoon at the 4A’s Transformation Conference asked if the “gatecrashers” are friend or foe.
After Interpublic Group of Cos.’ Michael Roth slammed consulting companies in a talk earlier in the day saying businesses like Accenture are trying to get into advertising “because their own business isn’t doing particularly well” panelists from Accenture Interactive, Facebook’s Creative Shop, You & Mr Jones and iCrossing spoke about how they work differently, compete and partner with agencies.
Accenture Interactive’s managing director for North America Glen Hartman addressed comments Senior Managing Director Brian Whipple made in November when the company acquired London shop Karmarama that its mission was to “seek and destroy and dominate the market.”
A deliberately grating new PSA is trying to help people better understand what it’s like to be autistic, by illustrating the sensory overload that a 12-year-old girl with the developmental disability experiences regularly. As Holly–a real schoolgirl living with autism in the U.K.–gets on the bus in the morning, a series of interactions that might…
A new Double Stacker sandwich campaign for KFC, which began during the France-Spain football match, centers on the idea that by just looking at 2 filet chicken sandwiches, you’ll start musing about what else you would double if you had the chance. #JeDédoublerais (I would double).
Fans were also invited to log on to Twitter, where they found short videos of football star players Giroud and Kurzawa encouraging them to tweet about their double fantasies. Those with the most creative ideas can be seen below.
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