Watch the Newest Ads on TV From Chevrolet, Charmin, GNC and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Chevrolet asks two focus groups — one made up of humans, one made up of dogs — to evaluate the 2017 Cruze Hatchback (spoiler: both species seem to like it). Starbucks serves up another one of its barista-centered spots (spoiler: we get to watch an iced coconut milk mocha macchiato get made). And Charmin deploys its bear mascots to plug the Charmin Ultra Soft Mega Roll (spoiler: it lasts a long time).

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Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre

Take out your blotter of acid, because it’s time to watch surrealist British animator Cyriak’s take on a Fiat 500 commercial. The 1:44 spot, which premiered Thursday at the Geneva Motor Show, celebrates the 60th anniversary of the Fiat 500. And it certainly moves through the decades in mesmerizing fashion, using psychedelic animation to show…

There's Still Time to Nominate For Marketing Technology Trailblazers


Ad Age is seeking the digital transformers, data scientists and stack stars that fuel the world of marketing technology. Our new Marketing Tech Trailblazers list, publishing April 17, will recognize industry movers who are creating, collecting and harnessing data to create smart marketing. And we are seeking your help for nominations for this influential list.

You may nominate someone at a technology vendor who is offering cool new products and showing the industry how to use it in new ways; the digital technologist at a marketer who is doing outstanding work applying digital tools of the trade to smartly manage and grow the company’s business; the data and insights strategist at an ad or marketing agency who is applying those learnings to business and winning.

Successful candidates will not be limited to those categories; however, people on our list will be actively working in and helping to advance marketing technology.

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Harvesting the Rare Earth


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

Rare Earth elements (or RREs) are a group of 17 metallic elements essential to sustaining the unrelenting global demand for new technological products. The materials have specific chemical and physical properties that make them useful in improving the performance of pretty much anything we associate with innovation nowadays: hybrid cars, smartphones, laptops, hi-tech televisions, sunglasses, lasers as well as less mainstream technology used by the military and medical profession.

Rare earths are extracted through opencast mining, they also generate radioactive waste and need be separated and purified at high ecological costs. Add to the picture that China has a near-monopoly (over 97% of the production) on mining REEs and the country is not a champion of environmental standards.

This near domination of a strategic resource means that China can control the exports of rare earth elements, drive the price of REEs up and disrupt manufacturing should any strong diplomatic disagreement with another country arise. That’s why America, Japan and Europe are getting increasingly concerned and are desperately looking for new sources of supply.

Japan, for example, is looking at recycling in order to recover rare earths from hard drives and other discarded electronics.


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth (Still from Jacob Remin’s drone footage of Agbogbloshie e-waste dump), 2017

Jacob Remin‘s latest artwork, Harvesting the Rare Earth, explores the REEs supply issue, while laying bare the consequences of our addiction to technology and reminding us that our cloud based, digital existence is firmly rooted into the ground.

The work presents a speculative near-future scenario, where a fictive biotech company has pioneered a sustainable biomining technology that uses genetically modified caterpillars to harvest rare earth elements in Agbogbloshies, the biggest and most notorious e-waste dump in the world.

The recycling technology bears the poetic name of The Butterfly Solution. The remediation process would rely on 3 elements: a nutrient and chemical solution, an engineered fungi and an engineered butterfly.


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

First, the nutrient solution is spread over the leftovers of the remains of the broken-down pieces of electronics. The chemicals from the solution then slowly dissolve the REEs present in the waste. Microscopic fungi feed of the nutrients in the solution and accumulate REEs in their tissues. The larvae of the butterfly feed on the fungi and will eventually morph into butterflies saturated with RE elements. The butterflies then take over. Because they are naturally attracted to light on the ultraviolet spectrum, they flock to UV light beacons scattered around the waste fields. The beacons are conveniently located at the center of harvest points. Once collected, the butterflies are put in an enzymatic acid solution that dissolves the organic matter of the insects. Finally, the rare earth elements are mechanically separated into clean mineral fractions ready for industrial applications.

The scenario might sound quite far-fetched but it is anchored in research related to bioremediation and biomining of rare earth elements. The artist also worked with biological engineer Martin Malthe Borch to develop the concept behind the biomining process. If you’re curious about the technological background, check out the draft version of their paper Harvesting the Rare Earth. Art-science research, reflections and discussion, it’s a fascinating read.

The installation of this speculative scenario takes the form of the reception and conference room of a near-future biotech company called Hybrid Ventures. The corporate design of the space contrasts starkly with other elements in the exhibition: the accumulations of dirt-covered electronic waste, the footage from a drone fly of Agbogbloshie, the caterpillars, etc.

Harvesting the Rare Earth presents a dream scenario in which the dirty business of recycling remains in countries located far away from our shores and consciences. The whole process has other, very reassuring, advantages. It has an innocuous and poetical name (The Butterfly Solution), it is undertaken in a seemingly ‘sustainable’ way and even better, the proposed technology never questions nor impedes our addiction to technology.


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

Harvesting the Rare Earth is currently on view at Overgaden in Copenhagen. I asked Jacob if he could give us more details about his work:

Hi Jacob! Harvesting the Rare Earth presents “a speculative near-future scenario, where mining companies are using genetically modified micro organisms to harvest rare earth elements from e-waste dumps around the world.” This sounds like an alluring scenario where mining is done in an eco-friendly way. It also echoes the importance of rare earth crucial for the development of so-called ‘clean’ tech such as wind turbines and batteries for electric cars. So is Harvesting the Rare Earth a positive vision of the future of mining, recycling and e-waste management??

Rare earth elements are crucial to so much more than clean tech. The electrochemical properties of rare earth elements are driving technology development in the 21st century: From lasers, over fiber optic cable to magnets, harddrives and screens. Our cloud-based, digital existence is closely connected to the earth.

While precision mining with bio engineered worms is certainly a cleaner way of getting rare earth elements than what we are currently doing today, the show also portrays the reality today, documenting the vast e-waste dump of Agbogbloshie, one of the places where the device you are reading this from goes to die. The exhibition tries to balance between a reassuring scenario where technological innovation satisfies our needs, but also exposes our increasing addiction to technology and the ecological implications of this addiction.


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

?Could you take us through the form that this scenario takes in the exhibition space? Photos from the opening show glass tables with all sorts of objects….?

The show takes form as a investment pitch for bio-tech company called “Hybrid Ventures”. When you enter, you enter the reception of the company with sofas, plants and an art sculpture in the corner. To your right, you find a conference room with rows of chairs, a speech podium, corporate branding and 3 podiums emanating drones. On the 3 podiums there are the 3 components of the company’s proposed “Butterfly solution”: 1 micro organism, 1 worm, 1 butterfly. In the corner there is another sofa group with headphones placed in front. When you listen to the headphones you learn about the business plan of “Hybrid Ventures”. In the other end of the gallery, through a narrow passage way, you enter the e-waste prototype: Electronics and worms in 5 glass vitrines, a large projection of drone recording from Agbogbloshie, Ghana and 1 giant bug zapper lamp, placed in another vitrine, full of dead butterflies and a green enzymatic acid solution.


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

?Why did you chose to use a fictive biotech company as the anchor of the installation? Do you think that fiction and speculation are more appropriate to communicate the questions that preoccupy you??

Discussing subjects like ecology, the global economy, necropolitics and the cloud is highly complex. Giving the exhibition a fictive near-future scenario makes things concrete, while at the same time supplies me with the freedom to choose whichever vantage point i prefer. Being a startup biotech company 5-10 years from now is the most interesting position i could imagine for discussing these issues.

?In an interview with Backlisted, you said: This is an ongoing exploration for me: for instance, part of this show is an older piece called Material Meditation from 2010, which focuses exactly on the blurring borders between technology and nature. To me, all of these things are part of the equation—”nature is part of the problem”. ?Could you expand on this and explain what you meant by this idea that nature is part of the problem?

“Nature is part of the problem” is a quote by Timothy Morton. I am trying to broaden the view a bit from our traditional human-centered perspective.??


Jacob Remin, Harvesting the Rare Earth, 2017. Photo: Anders Sune Berg

I read that the installation is accompanied by sounds created by Yann Coppier and Runar Magnusson. What is the role of the soundscape in this work?

I really enjoy working with sound in installations, and collaborating with Yann Coppier and Runar Magnusson has been a pleasure as always. To me, sound offers a possibility to talk in a much more suggestive manner, than say with images or text, and so the compositions in this show offers a suggestive underlining of the points I am trying to make. For instance we have installed the sound of an industrial fan inside a constructed pathway in the gallery leading to the e-waste prototype. The sound is a relative low rumble and white noise, played through transducers, making the pathway wall vibrate slightly. Since this is sound and therefore invisible, many people will probably not notice this, but it still works on a more subconscious level suggesting that this is “big industry”, ie. something fuels this which produces enough heat, that industrial scale cooling is needed.

??I think you’ve been to Accra in Ghana, right? What did you learn about the issue at the core of your work while you were there? And how did you translate it in the installation??

Yes, I went to Accra, Ghana last year to film in Agbogbloshie, the worlds largest e-waste dump. I knew that many Danes were unaware that their electronic waste would end up in places like this but I was surprised to find that many local ghanians didn’t know that Agbogbloshie existed, and what went on there, even if it is quite large and very centrally placed. In many ways this was just another underlining of how disconnected we are from our trash and the physical footprint of our superslick lives; out sight, out of mind. We look at the world through technical systems and how this influences the human conditions is important to me. Documenting Agbogbloshie, I chose to film drone always facing north, camera always facing downwards, mimicking a google maps perspective.

?And which books, articles, videos or other resources would you recommend to know more about the issues surrounding rare earth, e-waste, etc??

A Prehistory of the Cloud by Tung-Hui Hu and Rare Earth by Boris Ondreicka & Nadim Samman are both excellent books.


VIRTUAL PERCEPTION, with Jonas Lund (S), Morten Modin, Sif Itona Westerberg, Søren Thilo Funder, Jacob Remin, David Stjernholm, Ditte Ejlerskov and Hannah Heilmann. Photo by David Stjernholm

?Any upcoming project, field or research or event you could share with us?

I just travelled trough Oslo, and was fortunate enough to see the exhibition Myths of the Marble at Henie Onstad Kunstsenter. Highly recommendable!

Also, I have 2 new pieces in the group show Virtual Perception in Huset for Kunst og Design, Holsterbro which features a list of several interesting Danish (and one Swedish) artist artists.

Thanks Jacob!

The exhibition Harvesting the Rare Earth remains open at Overgaden in Copenhagen 19 March 2017

Previously: Radioactive Ming vases echo our toxic dependency on electronics.

Source

The Hills Are Alive With the Sound of Julie Andrews and Henson Puppets

Ms. Andrews, her daughter Emma Walton Hamilton and the Jim Henson Company are collaborating on a new Netflix series for kids, “Julie’s Greenroom.”

The Hills Are Alive With the Sound of Julie Andrews and Henson Puppets

Ms. Andrews, her daughter Emma Walton Hamilton and the Jim Henson Company are collaborating on a new Netflix series for kids, “Julie’s Greenroom.”

Animator Cyriak Makes Fiat 500s Dance to the Beat in 60th Anniversary Short

We don’t really know whether you guys will be impressed by this effort for Fiat from London agency krow communications and surrealist animator Cyriak, given that you tend to criticize pretty much everything.

But today is Friday and we found it mesmerizing, so here you go.

On the film above, it’s a history of the Fiat 500 ranging from the original to this year’s 60th anniversary edition. Plus the breaker/parkour guy and the dancing cars.

It debuted at yesterday’s Geneva auto show. Here’s the corporate quote:

“We wanted to launch a set of activities to celebrate our ‘Forever Young’ icon and this film was conceived to sum up what makes this icon a never-ending myth, always reinventing itself, but also staying true to itself. Moving through the decades and crossing countries, the original Cinquino has evolved whilst always being capable of setting trends, gathering people, celebrating art and pop art, expressing joy and happiness.”

And krow ECD Nick Hastings, who led creative on the project along with Georg Thesmann, Al Welsh and James Sinclair, wrote, “For 60 years the Fiat 500 has had an engaging style and as its gorgeous looks have evolved, that twinkle in the eye has stayed the same. Cryriak’s surreal and irreverent creations perfectly capture what the 500 has been, and always will be.”

If the name Cyriak sounds familiar to you, it’s because he’s the filmmaker who got blatantly ripped off by McDonald’s for a Brazilian ad by Sao Paulo’s DPZ&T.

Despite the production company’s plans to “look into that,” Cyriak tells us that nothing ever came of it. The lesson here, then, is that you can steal other people’s work without consequence. Happy Friday!

The Martin Agency Contemplates ‘Bumper Stickers’ for Geico

The Martin Agency launched a new “Bumper Stickers” spot for Geico, the latest in its “Take A Closer Look” series.

In this case, the spot, directed by Tool’s Benjamin Weinstein, takes a closer look at an RV covered in apparently sentient bumper stickers. After a man remarks, upon learning how much his friend saved on car insurance, that he should take a closer look at Geico, the stickers discuss all the types of vehicles the company insures. A moose sticker then asks, “What’s an RV?” — unaware he’s been stuck to one for years.

“For this particular spot, we wanted to reinforce that Geico insures RVs. And nothing says a well-travelled RV like road-stop gift-store stickers,” The Martin Agency senior copywriter Ken Marcus told Adweek. “There’s a lot more to Geico than just car insurance. We really wanted folks to investigate further on their own, as well as carry on the quirky humor of the brand.”

Unsurprisingly, filming bumper stickers on the back of an RV is not the most exciting shoot in the world. Luckily, Marcus told Adweek, the account team brought cards and poker chips.

“Oh, and we saw an injured bear on the side of the road on the way to set,” he added. “So we called the park ranger. Who says advertising doesn’t make a difference?”

Previous spots in the series examine a “Cuckoo Clock” and “Decorative Plates.” The absurd and self-referential approach is, of course, very much in the vein of The Martin Agency’s other work for the client.

Colbert on Why You're Not Supposed to Call TrumpCare TrumpCare


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 10:

So we’ve got a little branding problem. If we’re not supposed to call TrumpCare TrumpCare (see No. 7, below), what are we supposed to call it? As Stephen Colbert notes (at the 2:08 mark in the video at the end of this post), Democrats actually suggested changing its official name from the American Health Care Act (a name nobody seems to want to use) to the “Republican Pay More for Less Care Act,” as Business Insider reported. (Very funny, Dems!) If any of you marketing geniuses reading this have an idea for a re-rebrand, maybe call the White House? Anyway, let’s get started …

1. So, South Korea’s President Park Geun-hye has been removed from office. Are there any toddlers and/or babies who might want to go on the BBC to reflect on her ouster?

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Essay: Margaret Atwood on What ‘The Handmaid’s Tale’ Means in the Age of Trump

Atwood on whether her dystopian classic is meant as a “feminist” novel, as antireligion or as a prediction.

Critic's Notebook: Sean Spicer’s Briefings, Cringe TV for an Audience of One

Millions tune in to watch the White House press secretary spin for President Trump. But the real story is what he can’t say and how he doesn’t say it.

Sports of The Times: Another Woman at the March Madness Mike? That Only Took 2 Decades

In 2017, why must it be news that Debbie Antonelli, who has worked men’s games since the mid-1990s, will be a broadcaster for the men’s tournament?

When the Kids Crash Your BBC Interview

Two children interrupted a political-science professor live on the air while he was trying to explain the South Korea impeachment scandal.

All Detergent Names DDB as Agency of Record

Detergent brand All selected DDB as its agency of record, following a review launched in December.

Going forward, DDB will lead advertising initiatives for the full range of All products. Incumbent Merkley+Partners, who took over creative duties for BBH following a review in 2009, will still handle digital AOR duties for the brand.

“We are excited to welcome DDB to our family of agencies,” All vice president of marketing Bridgette Miller told Adweek. “DDB brings great energy, experience and creative insight as we continue to bring our brand positioning to life and focus on households with kids.”

Ownership of All’s parent corporation, Sun Products, has bounced around in recent years. Sun Products was sold to Vestar Capital Partners for around $1.08 billion and then again to Germany’s Henkel AG last year, for approximately $3.6 billion.

According to Kantar Media, All spent around $43 million on measured media in the first 10 months of 2016.

Merkley+Partners work for the client included a 2015 campaign tied to the release of The Peanuts Movie. A spokesperson for that agency did not respond to an email regarding the review.

On a network-wide level, this win makes up—in part—for DDB San Francisco’s loss of Clorox last year. But Clorox spends about five times as much on marketing each year as All.

72andSunny CFO Marita Scarfi Left to Join AdTech Company PebblePost as General Manager

We see a lot of people leaving the agency world for Facebook, Google and consultancies, but not a whole lot getting into ad tech.

72andSunny chief financial officer Marita Scarfi, however, did just that with her move to PebblePost, inventor of Programmatic Direct Mail, as general manager.

Scarfi spent around two years as 72andSunny’s CFO, following a stint as a freelance advisor. Before that she spent nearly two and a half years as CEO of San Francisco agency Organic. She spent over 15 years with Organic overall, serving in roles including CFO and COO before being named CEO in 2010.

“I have known Marita for many years and have been impressed by her abilities to scale transformative new companies into efficient and high performing billion-dollar businesses,” PebblePost CEO Lewis Gersh said in a statement. “Securing her leadership is a huge win for PebblePost and our clients as it will help us all learn, grow and outpace our goals.”

“PebblePost has created an entirely new channel for digital marketers which will leave a sea of archaic modes of driving programmatic success in its dust,” added Scarfi. “Lewis is a truly visionary leader and I look forward to playing a big role as PebblePost transforms the advertising landscape and brands realize results impossible in the past.”

72andSunny has not named a new CFO at this time.

SXSW: Ridley Scott's 'Alien: Covenant' Teams With AMD on Beautiful, Eerie Branded Content Film


Tonight at SXSW, director Ridley Scott will appear onstage with actors Michael Fassbender and Danny McBride to tease the upcoming “Alien: Covenant” during a special late-night screening of his original movie. He’ll also be showing “Meet Walter,” a beautiful, eerie short film that also happens to be subtly branded tie-up with technology firm AMD.

Directed by Mr. Scott’s son Luke out of RSA, the film was created out of 3AM in partnership with Fox and AMD. It shows a pair of technicians from the movie’s fictional tech firm, Weyland-Yutani, carefully assembling Mr. Fassbender’s character, an artificially intelligent “synth” named Walter.

In a museum-like clinical setting, they meticulously put together Walter’s 3-D-printed polycarbonate skeleton, a muscular system made of the “latest reactive polymer materials,” internal organs composed of the “latest electrochemical wetware” and skin membrane, according to details provided by 3AM.

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A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico’s New Ad

Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial. Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to “Take a Closer Look” at what Geico has to offer: Yeah, that was deep. Very…

Friday Morning Stir

-Mother London launched a  “Welcome to Life After 50” campaign for SunLife (video above).

-JWT Atlanta, 22squared, Fitzgerald & Co. and Moxie formed the Advertising For Change coalition and collaborated with he 4A’s Multicultural Advertising Intern Program (MAIP) to launch an internship program.

-WPP CEO Sir Martin Sorrell tells Google to “step up and take responsibility” for content posted on its platforms.

-AGW Group co-founder and CEO Adam Gorode questions whether brands serve a role in the arts in “the era of Trump.”

-The Drum asks how far we are down “equality street” when it comes to women in advertising.

-McCann Worldgroup topped R3’s new business chart for January.

Travis Johnson, CEO of IPG Media’s Ansible, explains “How to Market More Effectively in a Mobile-First World.”

The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her

It’s been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called “The Fearless Girl” into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street “Charging Bull” statue, she’s a potent symbol of female leadership in business, and of the…

ABC Partners With HuffPost to Promote 'American Crime' With Alexa and Google Home Integrations


ABC and The Huffington Post are teaming up for a monthlong collaboration around the launch of the third season of “American Crime” that includes integrations in Amazon Alexa and Google Home.

As part of the partnership, ABC will integrate content into HuffPost’s existing Daily Flash Briefing on Amazon Alexa and Weekly News Quiz on Google Home throughout March.

This comes as Amazon and Google begin to formulate an ad model on their virtual assistants and it marks one of the first advertiser integrations into an existing skill, according to a HuffPost spokeswoman.

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