Mar
30
National Army Museum: Plastic Surgery
Posted in: Uncategorized
Mar
30
We Hear: AKQA Wins a Review to Promote Netflix in Europe
Posted in: UncategorizedAKQA has expanded its relationship with top streaming service Netflix.
According to a very reliable source, the WPP network’s Berlin office recently beat out several other unnamed creative shops to win the business.
The agency’s Amsterdam office has worked on some Netflix campaigns in the past, primarily by handling interactive digital development for the “Big Questions” campaign by Wieden + Kennedy Amsterdam that launched just over two years ago.
The precise scope of the new work is unclear, but according to our source it will involve promoting the second season of Stranger Things along with Better Call Saul and another Netflix original series.
This remit may also concern the streaming service itself. According to both recent reports and CEO Reed Hastings, Netflix plans a big European expansion after officials approve changes to licensing restrictions that often prevent customers from accessing certain films and shows.
At a press event in Berlin last month, Hastings said that his company is “just getting started”on the continent and that it plans to develop a bunch of European original series beyond The Crown.
An AKQA spokesperson deferred to the client for comment on this news. Netflix, which has always declined to share any information about its relationships with its many agency partners, has not responded to an email query.
Now rewatch the trailer for Stranger Things season two.
Mar
30
Assista à sequência de abertura de “American Gods”, série baseada na obra de Neil Gaiman
Posted in: Uncategorized
Criação da Elastic representa através de símbolos a batalha entre os velhos e novos deuses
> LEIA MAIS: Assista à sequência de abertura de “American Gods”, série baseada na obra de Neil Gaiman
Mar
30
Can Trump Change Libel Laws?
Posted in: UncategorizedAs a candidate, the president said he would “open up our libel laws,” but in fact states have the authority to shape those laws.
Mar
30
Havas Chicago Brings on Paul Hirsch as Its Newest ECD
Posted in: UncategorizedIn the latest in a series of changes across its North American operations, Havas has hired Paul Hirsch as executive creative director in Chicago.
As noted in today’s Drum writeup, Hirsch joins Havas from the California agency Division of Labor (which he co-founded), and he will now “lead the creative directors and the creative work that comes out of the Havas Chicago office.”
In a statement to the Drum he said:
“I love Chicago, I grew up outside of the city. And it’s fascinating what these guys [Paul Marobella and Jason Peterson] have done to this agency. A few years ago, they burned down the old agency, and when they rebuilt the business, they infused it with heart and soul and culture.”
Hirsch has a pre-existing relationship with Peterson, who now oversees all Havas U.S. creative departments. Yesterday’s writeup from our good friend Lewis Lazare states that the two worked together in New York before Peterson went to Havas and mentions Hirsch’s book, titled “Stop Tweeting Boring Shit: The New Rules of Work.”
The new ECD will report to Peterson and collaborate heavily with ECD Drew Donatelle of The Annex, which Drum describes as “an agency and cultural center for millennials by millennials” that doubles as AOR for Camel cigarettes.
Peterson also gave Lazare this quote: “Every hire I make is with the intention of turning a creative into a creator—and Paul is the perfect guy to bring out our team’s greatness.”
Not mentioned in either piece is group creative director École Weinstein, who has long worked directly under Peterson.
Havas has recently parted with Chicago CMO Laura Terry, global creative CEO Andrew Benett, CCO of the Americas Toygar Bazarkaya and a few more as its offices around the world move toward a more regional model.
[Pic via]
Mar
30
Assista ao primeiro teaser da sétima temporada de “Game of Thrones”
Posted in: Uncategorized
Cersei Lannister, Jon Snow e Daenerys Targaryen em uma longa caminhada até seus respectivos tronos
> LEIA MAIS: Assista ao primeiro teaser da sétima temporada de “Game of Thrones”
Mar
30
Watch the Newest Ads on TV From Old Navy, Nabisco, H&M and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, GoDaddy brings back its slightly unnerving “I’m the internet” character to encourage a couple of quirky landscapers to launch their own website (in under an hour). Old Navy serves up another one its celebrity-free fashion-forward ads — this one featuring a bunch of stylish skateboarders. (Ad Age’s Adrianne Pasquarelli reported on Old Navy’s strategy shift earlier this month: “Bye, Amy Schumer: Old Navy Tries New Approach Sans Celebrities.”) And in a Nabisco ad for its Teddy SoftBakes treats, a little boy brings home a strange new friend … and his mom is really supportive for some reason.
Mar
30
Amazon: Resistance Radio
Posted in: Uncategorized
Resistance Radio is an original audio narrative set in the alternate history of Amazon Prime Video’s ‘The Man in the High Castle.’ The radio streams in-world broadcasts from three DJs, who play re-imaged pop music from artists including Beck, Norah Jones and Karen O and produced by Danger Mouse.
Mar
30
Nissan: Drawn at First Sight
Posted in: Uncategorized
Drawn at First Sight is an artistic collaboration between the new Nissan Micra and artist Stephen Wiltshire, created with Google Tilt Brush. Stephen was given only 60 seconds to memorize the new Micra and was then challenged to draw it in virtual reality, a tool he’d never used before.
Mar
30
U.S. Music Sales Generated $7.7 Billion in 2016, Trade Group Says
Posted in: UncategorizedIt is the industry’s highest sales figure since 2009 and its best percentage gain since 1998.
Mar
30
Boutique Designer Gyms – Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label’s latest foray into experiential marketing—the private health club is located in the basement of the label’s…
Mar
30
Honda: BBQ
Posted in: Uncategorized
Often our backyards tend to occupy one of the last spots on our to-do lists, and when we have a half hour to spare, the last thing we want to do is pull out the dusty old lawnmower from the garden shed and give the lawns a mow. But Honda Motors Europe’s robotic lawnmower means you can strike this task from your to-do list altogether.
Honda came to Scorch London with plans to promote its new Miimo HRM 3000 in a way that truly resonated with modern consumers. So, how did Scorch help them reach this objective? By creating, producing and delivering a digital campaign that spanned across Europe with five highly-targeted storylines. The campaign is made up of five full-length hero videos for YouTube, and five additional 30-second hero videos that were made specifically to meet the demands of Facebook and Instagram.
Mar
30
Honda: Football
Posted in: Uncategorized
Often our backyards tend to occupy one of the last spots on our to-do lists, and when we have a half hour to spare, the last thing we want to do is pull out the dusty old lawnmower from the garden shed and give the lawns a mow. But Honda Motors Europe’s robotic lawnmower means you can strike this task from your to-do list altogether.
Honda came to Scorch London with plans to promote its new Miimo HRM 3000 in a way that truly resonated with modern consumers. So, how did Scorch help them reach this objective? By creating, producing and delivering a digital campaign that spanned across Europe with five highly-targeted storylines. The campaign is made up of five full-length hero videos for YouTube, and five additional 30-second hero videos that were made specifically to meet the demands of Facebook and Instagram.
Mar
30
Honda: Gardener
Posted in: Uncategorized
Often our backyards tend to occupy one of the last spots on our to-do lists, and when we have a half hour to spare, the last thing we want to do is pull out the dusty old lawnmower from the garden shed and give the lawns a mow. But Honda Motors Europe’s robotic lawnmower means you can strike this task from your to-do list altogether.
Honda came to Scorch London with plans to promote its new Miimo HRM 3000 in a way that truly resonated with modern consumers. So, how did Scorch help them reach this objective? By creating, producing and delivering a digital campaign that spanned across Europe with five highly-targeted storylines. The campaign is made up of five full-length hero videos for YouTube, and five additional 30-second hero videos that were made specifically to meet the demands of Facebook and Instagram.
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