Mar
21
Perrier: Say no to ordinary – Club
Posted in: Uncategorized
Mar
21
On the Runway: Theresa May Strikes a Pose
Posted in: UncategorizedWhen she appeared in a glossy shoot in American Vogue, the first British prime minister to do so, her clothes spoke volumes.
Mar
21
3M Hands Global Creative Duties to VB&P
Posted in: Uncategorized3M selected Venables Bell & Partners as its creative agency following a review launched in November which ended a 21-year relationship with Grey. The company’s brands include ubiquitous sticky staples Scotch and Post-it, as well as healthcare brand Nexcare.
“After a thorough and comprehensive search with many great agencies, we have selected Venables Bell & Partners as the new creative agency for 3M’s consumer business,” David Crist, vice president, marketing for 3M’s consumer business group, said in a statement. “VB&P impressed us for many reasons including their proven track record of fueling iconic brands with their creativity and media agnostic approach.”
VB&P will handle global marketing for the brands and has already begun working on cross-platform campaigns set to debut this year.
“These are brands you know and love but may not associate with 3M,” VB&P partner, managing director Kate Jeffers told Adweek, adding the agency is excited to work on 3M’s line of “products you need in the moment” which gives it “so much untapped potential to do innovative, impactful work to place those brands in the larger culture.”
According to Kantar Media, 3M spent $36 million during the first 11 months of 2016, up from $35 million for all of 2015.
The news follows VB&P beating out W+K to win creative duties on Chipotle in January, after deciding not to defend in Phillips 66’s review the month prior.
Mar
21
Deutsch and Volkswagen Get Busy in the Backseat
Posted in: UncategorizedDeutsch launched a campaign for the Volskwagen Atlas, which seats seven, with a 60-second spot entitled “Luv Bug” featuring a lot of, er, action.
Set to Dean Martin’s “The Birds and the Bees,” the spot opens with a Volkswagen Beetle rocking suggestively. From there the scene shifts to a couple with a baby buying a bigger Volkswagen. And there we’re back to square one and the whole thing repeats again, and again, until we arrive at the seven-seat Atlas because apparently they have never heard of birth control, overpopulation, hourly hotel rates or Volkswagen’s “Dieselgate” scandal (or just don’t care).
The one-note premise wears thin by the conclusion of the spot, as it only takes about 10-15 seconds (at most) to see where it’s going. Clearly, the Atlas is being marketed as a family vehicle, with more space than your typical Volkswagen. The spot concludes with the Atlas rocking back and forth, this time thanks to a care full of rambunctious children, as the voiceover delivers the line, “Life’s as big as you make it.”
“Luv Bug” mades its debut yesterday during primetime and will run during the NHL’s Stanley Cup playoffs and the NCAA’s Final Four.
Credits:
Client: Volkswagen
President, CEO: Hinrich Woebcken
VP, Marketing: Vinay Shahani
Director, Marketing Communications and Media: Jennifer Clayton
Advertising Manager, VW Marketing: Chanel Barresi
Brand Advertising Senior Specialist: Tammy Nguyen
Agency: Deutsch
Creative:
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director: Zaid Al-Asady
Creative Director: Paul Oberlin
Creative Director: Matt Sherman
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Music Supervisor: Eryk Rich
Account Management:
Group Account Director: Tom Else
Account Director: Alex Gross
Account Supervisor: Erin Shanahan
Account Executive: Nate Pouley
Director of Product Information: Jason Clark
Product Information Supervisor: Chris Brown
Account Planning:
Co-Director of Strategy: Susie Lyons
Senior Strategist: Ben Perreira
Junior Strategist: Leigh Citarella
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company
Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Holly Vega
Line Producer: Jay Veal
Editorial Company
Cut + Run
Executive Producer: Amburr Farls
Producer: Annabelle Dunbar-Whittaker
Editor: Steve Gandolfi
Assistant Editor: Luc Giddens
Post Facility
Jogger
Executive Producer: Rich Rama
Creative Director: David Parker
Producer: Ben Sposato
Color Correction
Company 3
Executive Producer: Ashley McKim
Colorist: Sean Coleman
Licensed Music Track Info:
Licensed Music for “Snowboard”
Track – “The Birds & The Bees”
Artist: Dean Martin
Audio Post Company
Lime Studios
Executive Producer: Susie Boyajan
Audio Engineer: Matt Miller
Shoot Location:
Los Angeles area
Mar
21
Seus filhos sairam de casa? Você pode substituí-los por cachorros
Posted in: Uncategorized
Só que já saiu da casa dos pais sabe o quão torturante e necessário esse momento é. Parte do amadurecimento, mas que deixa todo pai e mãe com a mão no coração, né? Não na nova campanha da Pedigree na Nova Zelândia. A marca de ração para animais lançou uma nova campanha, ou melhor, um […]
> LEIA MAIS: Seus filhos sairam de casa? Você pode substituí-los por cachorros
Mar
21
Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year
Posted in: Uncategorized
The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has consistently delivered ideas that have carved out new pathways for the industry on a spectrum of platforms, including PR, activations, digital, branded content and even product. Here’s a look at some of the best.
King Games
Mar
21
Why A&E Networks Wants to Operate More Like a Publisher
Posted in: Uncategorized
A&E Networks quietly hired “editors-in-chief” earlier this year. The cabler, whose channels include Lifetime and History, isn’t launching a magazine, but it does want to operate more like a publisher. And during this year’s upfront, A&E Networks wants advertisers to view the company less as a collection of TV businesses and more as storytellers.
The company, which makes its pitch to advertisers and agencies on Tuesday night, is focusing its efforts on creating culturally relevant brands, starting with its Lifetime and History networks. There has been a shift internally to refocus on a clear target audience and mission so that the networks become more like voices in the broader conversation than standard TV properties, said Amanda Hill, chief marketing officer, A&E Networks.
To do that, its editors-in-chief and their teams are creating thematic content areas, such as “Women in Tech” at Lifetime, designed to imitate the channels of digital publishers.
Mar
21
Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors
Posted in: Uncategorized
Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards.
In December, the company, which also makes snowshoes as well as ice and inline skates, paired with OwnerIQ to open its data marketplace, a co-op program allowing retailers selling K2 branded gear to aim co-branded ads to winter sports shoppers who have visited K2’s 10 websites.
Today, five retailers have signed on to the opportunity to deliver ads for their stores to people visiting K2’s in-house-managed websites, which generate 1.5 million page views each month. With a total of 50 retailers pre-approved for the co-op, K2 anticipates more interest from those other stores, particularly when it makes a planned push behind the co-op and co-branded ad collateral this summer, when its 2017 product lines are introduced.
Mar
21
Anger Meets Art: How a Cuban Immigrant Dreamed Up Der Spiegel’s Shocking Trump Cover
Posted in: UncategorizedSOUTHAMPTON, Bermuda–Edel Rodriguez was just a kid when he fled Cuba and came to the U.S. as a refugee in the 1980s. So, it’s not too surprising how he reacted to President Trump’s proposed travel ban, intended to limit immigration from certain Muslim-majority countries. “I started seeing little kids that were divided from their families,…
Mar
21
This Funny Down Syndrome Ad Will Change the Way You Feel About ‘Special Needs’
Posted in: UncategorizedAble society is weird about people with disabilities. Eyes dart away. We’re overly helpful, not helpful enough. We call their needs “special,” as though demanding the same access to stuff we all want, like jobs or love or the chance to learn, is extra. To change the discourse around a lazy euphemism, Coordown, Italy’s national…
Mar
21
New 'Tagline' Podcast Talks Women + Creativity
Posted in: Uncategorized
In celebration of International Women’s Day earlier this month, the second episode of Ad Age and iHeartMedia’s podcast series “Tagline” took on the subject of women and creativity, and women in the creative industries.
Host Gayle Troberman, chief marketing officer at iHeartMedia, hosted the episode, featuring guests Val DiFebo, CEO of Deutsch New York; Lori Feldman, exec VP-brand partnerships, Warner Bros. Records; and Tiffany Rolfe, chief creative officer, Co:Collective.
Mar
21
Watch Seth Meyers Nail the Most Surreal Aspect of the Comey Hearing
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, March 21:
Some days these media scans are light on Trump-related items. Today, I’m afraid, is (unavoidably) not one of those days. If you’ve already had your fill of news from Trumpland — particularly the spin and counterspin surrounding Monday’s testimony by FBI Director James Comey before the House Intelligence Committee hearing on Russian interference in the U.S. presidential election — consider skipping ahead to No. 6 and No. 7, below.
1. This, from CNN’s Tal Kopan, is helpful: “9 things we learned from the Comey hearing.”
Mar
21
House: For all of you
Posted in: Uncategorized
Film
House
House is a Polish fashion brand. See all the work http://www.house.pl/pl/pl/kampania
Photographer:Kuba D?browski?
Creative:Krzysztof Kosz, Kuba Bujas
Director:Krzysztof Kosz, Kuba Bujas
Operator:Kacper Fertacz
Stylist:Robert Kie?b?
Mar
21
House: #camo, #dogfilter, #skills
Posted in: UncategorizedPrint
House
Photographer:Kuba D?browski?
Creative:Krzysztof Kosz, Kuba Bujas
Director:Krzysztof Kosz, Kuba Bujas
Operator:Kacper Fertacz
Stylist:Robert Kie?b?
Mar
21
Roladin: The Sufganiyot Collection
Posted in: UncategorizedPrint
Roladin
Advertising Agency:M&C Saatchi, Tel-Aviv, Israel
Chief Creative Officer:Tzur Golan
Art Director:Orna Nemirovsky
Copywriter:Alisa Mil
Group Account Director:Idit Zemmer
Account Director:Ori Krasner
Photographer:Davidovitz Miri
Photographer Producer:Mandy Morris
Mar
21
Perrier: Say no to ordinary
Posted in: Uncategorized
Online
Perrier
Advertising Agency:Mazarine, Paris, France
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