Hasta La Creative!

You can’t really buy into any change until you fully understand what it means for you personally, writes Sue Unerman.

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more “nimble” digital content strategy.

Simon Gwynn can’t help tapping his toes to the new Berocca ad.

Google’s response to revelations that a series of major brands were inadvertently funding extremist content with their ads has received a cautious welcome.

Google, Facebook and other platforms cannot avoid the fundamental issue – the power of publication and broadcast comes with responsibility and freedom of speech has limits.

The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.

Sanofi, the French-owned pharmaceuticals giant, has launched a review of its estimated €900m global media business.

Outgoing ISBA director of public affairs Ian Twinn reflects on more than 18 years at the industry body.

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

Brands are still not being challenged to create the best work by “obsequious” advertising agencies, a panel of some of the UK’s most senior marketers has been told.