Political unrest has seeped into everything from the Super Bowl to the Oscars, but when it comes to TV’s annual upfront haggle, the consensus is the debate incited by Donald Trump’s presidency will largely remain out of it.
The election cycle has surely resulted in a meaningful shift in the types of content people are watching, having been credited with essentially rescuing a cable news business that was at death’s doorstep. And while cable news programming, along with late-night comedy, will likely garner more attention in the minds of advertisers, overall politics aren’t making media buyers reframe where marketers should place their ad dollars.
“This election cycle — before, during, and post-election — has had some significant impact on the ways people are consuming media, which contributes to the continued evolution of the media landscape,” said Neil Vendetti, president-investment, ZenithOptimedia. “Strategically, though, unless a client’s business is directly impacted by policy decisions, politics likely won’t play a role on our media recommendations.”
Continue reading at AdAge.com
