Hasta La Creative!

Royal Bank of Scotland, which remains majority-owned by taxpayers, is to close 158 branches across its NatWest and RBS brands.

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George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham Festival in VR.

Three factors to consider when assessing the challenge Google faces in policing the content on their sites. By Total Media’s managing director.

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.

So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.

That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”

The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .

To watch our commercial click here:

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
CEO – Yossi Lubaton
Chief Creative Officer- Jonathan Lang
Creative Director– Idan Levy
Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich
Traffic – Ronit Doanis
VP Content & Production – Dorit Gvili
Production Manager- Gali Starkman
VP Client Services – Ben Muskal
Account Supervisor – Noa Sharf
Account Executive –Gili Peer, Ronny Chaikin
Strategic Planning Supervisor: Roni Arison
Creative Coordinator: Eva Hasson
Director – Ram Baruch
Production Company- Shoshi&Udi
Video Editor- Dadan Uziel
Original Music- Smulik Noifeld
Post House – Gravity
Sound House

Facebook

VP Client Services – Elad Brindt Shavit
Head of Advertising Agencies – Marco Michieli
Creative Strategy- Udi Avital

The post Love Comes In All Shapes And Sizes : Super Pharm by BBR Saatchi & Saatchi appeared first on DesiCreative.

Patrick Soon-Shiong and Michael W. Ferro Jr., Tronc’s chairman, were once allies fending off a takeover. Now they are fighting for influence in the company.

Online
Cropp

Energy straight from Brazil: the best dancers, skateboarders, and locals from in the favelas of RIO. Capoeira, Copacabana, Ipanema, and fat beats. Fashion Film in a music video style for the biggest streetwear brand from Poland, Cropp.

Production:SHOOTME
Director:Florian Malak
Script:Florian Malak
DoP:Kajetan Plis
Editor:Sebastian Mialik
Art Director:Bart?omiej Stefanowicz
Postproduction:Renata Kowzan, Televisor
Color Correction:?ukasz Hupty?
Music:Tropkillaz, Boa Noite

Online
LiNK

Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis.

So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for.
In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees.

LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media.

Advertising Agency:Part Time Lab, New York, USA
Creative Director:Tomic Lee
Art Directors:Myeongseok Cheon, Junggle Kim
Copywriters:Jared Powell, James Breakwell, Andrew Kim
Cinematographers:Pierre Pater, Pedro Torres, Diego Pernia, David Torres

Outdoor, Print
Radio Flyer

Radio Flyer, in partnership with FCB Chicago, will open the first ever travel agency for kids, Radio Flyer Adventure Travel, with actual agents helping kids find their perfect dream adventure and the Radio Flyer vehicle that will take them there. Passports, itineraries and travel essentials wall all included. Each poster was created by a different artist.

Advertising Agency:Fcb Chicago, USA
Chief Creative Officer:Liz Taylor
Content & Creative Development:Todd Tilford
Creative Director:Myra Nussbaum
Associate Creative Directors:Nok Sangdee, Alice Crippa
Executive Creative Director:Kevin Grady
Designer:Mo Hy
Copywriters:Sue Salvi, Cayne Collier
Director Of Production & Operations:Julie Regimand
Management Director:Kiska Howell
Account Executive:Katie Hernandez
Senior Producer:Chris Wickman, Celena Mossell
Senior Art Buyer:Laura Laube
Senior Print Producer:Kathy Jaworsky
Traffic Manager:Jennifer Baur
Production Company:Lord + Thomas
Director:Ben Flaherty
Executive Producers:Josh Greenberg, Katie Roach
Producer:Brooke Gaston Herstein
Editorial:Lord + Thomas
Editor:Seamus Hehir