No Spoilers Talk Show #47, nova edição do podcast do Spoilers, Chris Dierkes, Denis Pacheco, Fernanda Sgroglia, Leonardo La Terza e Leticia Arcoverde vão para o passado, o futuro, o presente, pro futuro alternativo estragado pelas mudança na história que você fez quando tava no passado… A conversa desta vez foram as séries de viagem no tempo. Só nas últimas […]
> LEIA MAIS: Spoilers Talk Show #47 – Viagem no tempo
Who can you trust for an honest assessment of the movies being screened at Reel Canada’s National Canadian Film Day 150 on April 19? Grey’s Anatomy alum Sandra Oh certainly seems like a good bet, based on her character in “The Woman Who Can’t Lie,” a cinema ad from Leo Burnett Toronto directed by actor…
Their other celebrated campaigns include the multiple Lion-winning campaigns “Tattoo Skin Cancer Check” for Sol de Janeiro, which employed tattoo artists to check their clients for signs of the disease, and Burger King’s “Proud Whopper” — a deceptively simple, LGBT-themed take on the fast feeder’s famous burger. While at BBH, the pair oversaw work for Axe, Absolut and Ray Ban.
The MDC Partners agency, named Ad Age’s 2017 Agency of the Year, announced the opening of its L.A. office, along with new client Beats, in June of 2016. Former Anomaly New York strategy exec Aisea Laungaue rejoined the agency from CAA to become L.A. chief strategy officer, while former Coca-Cola Director of Integrated Marketing Content Jiah Choi signed on soon afterward as managing director.
Messrs. Conde and Fernandez will start their new jobs in May and are looking forward to what their new agency, and city, might inspire. [Anomaly’s] “unique culture is attracting some of the best brands and briefs,” which makes for a promising equation when paired “with L.A., where everything is happening in technology, entertainment and marketing,” the duo said in a statement.
Você com certeza já achou a peça de roupa perfeita e não encontrou o seu tamanho, ou ainda nenhum deles te encaixou da maneira correta. A Adidas abriu a Knit For You, uma loja na cidade de Berlim, equipada com um dispositivo que escaneia o comprador e desenvolve um suéter milimetricamente ideal. Veja o vídeo […]
> LEIA MAIS: Essa loja da Adidas usa lasers para rastrear seu corpo e criar roupas que encaixam perfeitamente
For decades, we’ve been taught that reaching the right audience with the right message at the right time is the holy grail of marketing. But is it? And even if it is, do we have the tools we need to achieve such a lofty goal?
After all, many brands and agencies struggle to identify just the first of these three “rights,” and, truth be told, traditional media processes and practices aren’t helping.
Consider this: a client tasks a media agency with targeting people looking for a new car. Or maybe it’s consumers interested in on-demand entertainment, or shoppers seeking an alternative to high-calorie snacks. The target audience is then translated into a demographic: 18-34, male or female, urban, $50k+, ABC1.
Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust in the industry.
Google apologises, Marks & Spencer’s on being “mumsy”, the future of the agency model were among the highlights of this year’s Advertising Week Europe in London.
The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers.
The biggest concern is over Google’s self-policing process and at least several agencies are reviewing how they are working with Google moving forward.
“Brand safety is a critical factor across all channels that we manage for our clients. Our immediate priority has been to work with Google to address our concerns and hold the organization accountable for any questionable activity,” a Horizon Media spokeswoman said.
Ad agencies are “staring down the barrel” of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.
Group M has ended its legal dispute with Firm Decisions over the alleged “misuse” of confidential documents.
Last September, Dell made a record-setting tech acquisition when it purchased EMC for $67 billion. The deal brought into the company’s fold seven different tech firms, now rebranded under the name Dell Technologies, specializing in data storage, information security, analytics, virtualization and cloud computing. The “Dell” name no longer stands for only that PC on your desk. Dell Technologies is now being billed as an entity that will help organizations “build their digital future, transform IT and protect their most important asset, information.”
To get the word out in a more digestible and entertaining way, the brand has debuted “Let’s Make It Real,” a new brand campaign out of Y&R New York, starring actor Jeffrey Wright and directed by Oscar-winning director Tom Hooper (“The King’s Speech”) via Smuggler.
It made its broadcast debut this week with an anthem spot, which sees Mr. Wright taking a grand stage to reveal that the “magic” behind Dell Technologies is not magic at all — it’s really the product of a lot of hard work and research. To illustrate this idea, we see the seemingly technologically complex innards of a jet airplane engine and even a cow come alive through dazzling visual effects. Surprisingly, this is not a feat of sophisticated postproduction. Rather, it’s captured all in-camera, through stunning projection-mapping artistry.
Oprah may love bread, but does she love Flatout?
The flatbread brand is getting the Weight Watchers’ official seal of approval after years in the diets of many of its followers, a move that may help the flatbread marketer notch faster sales gains. And surprisingly, Weight Watchers came to Flatout, rather than the other way around.
Many of Flatout’s products have long been go-to low-points options for those who track points on Weight Watchers. Bloggers and others online share recipes for, say, a flatbread pizza, and call out how many Weight Watchers points the flatbreads contain.
Smirnoff is going on the attack against what it calls its “fake crafty” competitors — and the brand has signed up Chrissy Teigen to deliver its punches.
Smirnoff remains the top-selling vodka in the U.S. with a nearly 12% market share and more than $230 million in sales at stores, according to the data from the 52-week period ending Feb. 19 from IRI, which does not include bar sales. But the brand — whose dollar sales dropped 2.1% in the period — has lost ground in recent years to Tito’s. Sales of Tito’s grew 58% in the period to nearly $170 million, ranking it No. 2, ahead of Absolut, according to IRI. The Austin, Texas-based brand is labeled as “Tito’s Handmade Vodka” and promoted on its web site as “America’s Original Craft Vodka.”
Jay Sethi, Diageo’s VP of the Smirnoff brand, declined to comment when asked if the ad was aimed at Tito’s. But he said: “We fundamentally believe that Smirnoff can stand its own ground and can stand the test of time — that we don’t have to follow trends or follow frills. Those trends and frills may change but Smirnoff doesn’t.” He added that Smirnoff is still No. 1 because “what really matters is that we are great quality vodka at a really great price — and that’s our position.”
Last September, Dell made a record-setting tech acquisition when it purchased EMC for $67 billion. The deal brought into the company’s fold seven different tech firms, now rebranded under the name Dell Technologies, specializing in data storage, information security, analytics, virtualization and cloud computing. The “Dell” name no longer stands for only that PC on your desk. Dell Technologies is now being billed as an entity that will help organizations “build their digital future, transform IT and protect their most important asset, information.”
To get the word out in a more digestible and entertaining way, the brand has debuted “Let’s Make It Real,” a new brand campaign out of Y&R New York, starring actor Jeffrey Wright and directed by Oscar-winning director Tom Hooper (“The King’s Speech”) via Smuggler.
It made its broadcast debut this week with an anthem spot, which sees Mr. Wright taking a grand stage to reveal that the “magic” behind Dell Technologies is not magic at all — it’s really the product of a lot of hard work and research. To illustrate this idea, we see the seemingly technologically complex innards of a jet airplane engine and even a cow come alive through dazzling visual effects. Surprisingly, this is not a feat of sophisticated postproduction. Rather, it’s captured all in-camera, through stunning projection-mapping artistry.
A decade ago, affluent moms clamored for a Bugaboo stroller, joining waitlists and spending, at the time, unseemly amounts on a what up until then had been considered basic gear for parenthood. The popularity reached a crescendo in 2011, with the debut of the coveted Donkey double stroller, which carried a price tag of a whopping $1,700 and was considered the ultimate status symbol for new moms.
Yet like most “it” brands, the Bugaboo fever gave way to competitors, like Uppababy and Baby Jogger, who parlayed Bugaboo’s success into more affordable innovation. Though Bugaboo still remains relevant with the high-minded setKate Middleton, for example, bought a pram in 2013the brand was not included on BabyCenter’s list of the best strollers of 2017. Two years ago, the Dutch company stirred up controversy when it posted a picture of a bikini-clad model running with her stroller on Facebook. Sarcastic moms had a field day, and since then the brand has coasted relatively under the radar until now.
This month, Bugaboo aims to get its groove back, and it’s not with just strollers. The 18-year-old brand is aiming to position itself as a mobility innovator with the introduction of a wheeled luggage set. Bugaboo is debuting its first global brand campaign beginning March 31 to market both strollers and suitcases.
(TrendHunter.com) If the Flying Black House were on AirBnB, it would undoubtedly be one of the company’s most sought-after listings. In reality the tiny suspended house, built by Czech firm H3T Architeckti, is…
Campaign’s weekly round-up of account moves across advertising and media.
Closing your social media accounts can help protect your privacy, but it can also mean cutting yourself off from friends, family and opportunity.
New product, Collection, combines video with product links to drive conversions.
Clients aren’t empowered to buy bold work and agencies continue to churn out safe work. says Duke’s CEO and co-founder
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