Can Alexa Lie?


There was a recent tabloid piece featuring a video of a woman asking Amazon’s virtual assistant Alexa if it was connected to the CIA. At the time, the Echo Dot she was speaking to did not respond to the question. She asked a few times, and each time the Echo was silent. Conspiracy theorists weighed in. It was an amusing video, but the Daily Mail’s clickbait headline raises a legitimate question: Can Alexa lie?

How Alexa Works

According to Amazon, you can “use the Alexa Voice Service (AVS) to add intelligent voice control to any connected product that has a microphone and speaker.” Alexa uses machine learning to help it recognize what you say (in the process known as automatic speech recognition) and understand the question (natural language understanding) and then routes your information as requested.

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Monday Morning Stir

-BBDO San Francisco launched this “Tastes Like Happy” spot for Cesar Dry (video above).

-Adweek examines Sleeping Giants’ efforts to stop companies from advertising with nationalist extremist outlet Breitbart.

-Digiday takes a look “Inside agency R/GA’s growing consulting practice.”

-McCann’s “Fearless Girl” Wall Street statue for State Street Advisers will remain in place through February of 2018.

-Ampere Analysis research suggests Snapchat will become more popular with advertisers than Twitter, AOL and Yahoo by 2020.

-Ogilvy Melbourne expanded its creative team through a series of new hires and promotions.

-Duke cofounder and CEO Neil Hughston claims, “We don’t need ‘new’ models, we need more brilliant work.”

Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign

Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its “Taste freedom” campaign aimed at music-obsessed millennials.

Veja de perto a divisão celular como nenhuma aula de biologia já mostrou

Se você tinha dificuldades de visualizar as explicações de divisão celular, o produtor de vídeos Francis Chee, especializado em timelapses macro pode te dar uma mãozinha. Chee conseguiu capturar o feito em uma gravação que durou aproximadamente 33 horas. Veja no vídeo acima. O vídeo mostra o processo de divisão das células de um ovo […]

> LEIA MAIS: Veja de perto a divisão celular como nenhuma aula de biologia já mostrou

McCann’s ‘Fearless Girl’ Statue Will Get to Stay Through February 2018

She was never going to give up without a fight. Following a campaign of support from politicians including public advocate Letitia James and Rep. Carolyn Mahoney, New York City has officially invited McCann’s “Fearless Girl” statue, created for client State Street Global Advisors, to remain in her spot opposite the Wall Street bull through February…

Presumed Guilty: stereotypes of female criminals


Robert Capa, Just after the liberation of the town, a French woman who had a baby with a German soldier was punished by having her head shaved, Chartres, France, 18 August 1944


Carl Mydans, A tondue, 1944

I’ll never forget the stories my grandmother used to tell me about the ‘shaved women of the Libération. After the Second World War, women accused of having worked with the nazi invader, spied for them, denounced their neighbours, and participated to nazi operations were paraded in the street, insulted, spat on, beaten, etc. The apotheosis of this public humiliation was the moment when men (they were usually men) would shave the head of the women as a punishment for being a ‘traitress’. Roughly 20 000 women were shaved in France in 1944-1945.

However, the only crime committed by some of these women was horizontal collaboration. They had slept with a German out of love, conviction, necessity, under duress or simply because they were prostitutes. All of them lost their hair, symbol of seduction and perdition. Of course, men were punished for colluding with the German invader as well but only women were stigmatized and punished for ‘sleeping with the enemy’.


Album-souvenir d’Isabelle H. (Paris, trips in Normandy and on the French Riviera in the company of a German officer), 1944. Arch. nat. Z/6/1236


Album-souvenir d’Isabelle Hyer. Paris, trips in Normandy and on the French Riviera, 1944. (© Archives nationales)


Young woman and German soldier in Paris, investigation file of Marguerite P. Arch. nat., Z/6/123/1176


Women shaved and paraded on a truck in Cherbourg, 1945

Presumed Guilty, an exhibition at the Archives Nationales in Paris, explores how women have been judged according to different sets of values -and often with less impartiality- than men. From the XIVth Century to the end of the Second World War, French women were ‘presumed guilty’. They were judged for their crimes (or what was perceived as such) but also simply for being women. Something pertaining to their gender made them more likely to commit certain types of crimes. Until 1946, these women were interrogated by men, judged by men and condemned by them.

The exhibition examines this position through five archetypes of female felons: the witch, the poisoner, the child-killer, the rebel arsonist, and the traitor.

Between the XVth and the XVIIIth Century, 110 000 trials for witchcraft were held throughout France. 80 % of the accused were women. Women were regarded as weaker than men and thus more susceptible to be seduced and perverted by the devil.

It was believed that the devil would touch the woman and leave a mark on her body when they made their pact. The mark was supposed to be insensitive to pain. The investigators would thus meticulously examine the naked body of the accused woman and then prick their body with a blade. If the woman did not flinch nor bleed, it was a proof that they were a witch. Women were also asked questions about their sexuality, in particular the details of their copulation with the devil.


Violette Nozière who poisoned her parents


Violette Nozière during her trial in Paris in 1934. Photo credit: Rene Dazy, Rue des Archives, Paris, France

In the modern era, the figure of the witch with her potions and knowledge of herbs was replaced by the one of the female poisoner. Poison was seen as the woman’s weapon of choice. “Brave” men kill with a knife. Cowardly women with drugs. Poisoning someone was adjudged to be more shocking than homicide: it suggested premeditation, ruse and hypocrisy and therefore merited greater punishment. Furthermore, the crime indicated a woman who had chosen to depart from her traditional role of a ‘nurturer’.


Berthe V., arrested for child killing. Archives départementales de Loire-Atlantique


Encore un carreau d’cassé (young pregnant maid and her boss), published in Le Rire, 12th year, 1905-1906. Arch. nat., AE/II/3734

A fourth figure of criminal is the child-killer. These were often girls who had only a vague understanding of what their body was going through and were afraid of losing their ‘reputation’ and thus any chance of ever finding a good husband. Some had been raped, victims of incest or just naive. During the trials, the judges often interrogated them about the seduction and intercourse that led to an undesired childbearing.

Justice was harsh to these women. At least until the XIXth century when society finally recognized that men had to bear some responsibility for the shame, misery and despair of these women.


The anarchist Germaine Berton, 1921

Then came the pétroleuses, the women accused to have used bottles full of petroleum or paraffin (similar to modern-day Molotov cocktails) to set on fire key buildings in Paris during the radical socialist and revolutionary government that briefly ruled the French capital in 1871. Many government buildings were indeed set afire by the soldiers of the Commune but it was only only the rumour that attributed the arson to women. Hundreds of pétroleuses (a word that has no equivalent for men) were brought before a court, none were recognized guilty of intentional firing. But the myth perdured and the term was applied to rebellious women who didn’t conform to the rules that govern their gender and whose beliefs and gestures couldn’t be controlled by men.

Germaine Berton, for example, was born long after the Commune but she was seen as a marginal, a kind of pétroleuse. Berton was a young anarchist activist who shot one of the leaders of the French Far Right organization known as Action française. She was arrested and claimed responsibility for the crime. Everything about her belied the ideal of a woman: she had political opinions, she acted alone, was single and wore short hair. On 24th December 1923, the tribunal found her not guilty of the crime. The judges didn’t want to turn her into a martyr so they claimed she couldn’t be held responsible for her act.

Unfortunately, Presumed Guilty closes today. It is a fascinating exhibition. 320 interrogation records and previously unseen documents give their voice back to these women.

The exhibition closes at the end of the Second World War but as we all know (glass ceiling and all that), the fight for equality, dignity and recognition is not over for many women across the world.

On a side note, i was very surprised to see how few men were visiting the exhibition on the day i was there. There were dozens of women of all ages but only one ‘husband’.


Workers monitored by a nun, drawing by Aristide Delannoy, L’Assiette au beurre, 1901. Arch. nat. AE/11/2940


Gustave Jamet, Women’s government, 1848. Arch. nat., AE/II/3513


Police report about Léonie Bathiat, better known as Arletty, Paris, 3 October 1945. Arch. nat., Z/6SN/105, dossier 40863


Letter of remission from 1457 for the execution in Marmande of several women accused of witchcraft. Arch. nat., JJ//187, fol. 22 v°

Presumed guilty 14th-20th century is at the Hôtel de Soubise, Archives Nationales in Paris unil 27 March 2017.

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Pouco Pixel 80 – O legado dos 80

Prenda sua pochete, besunte o cabelo com gel e bora pra época em que os video games foram forjados: os anos 80! Adriano Brandão e Danilo Silvestre relembram o legado oitentista: desde cartuchos e jogos de filmes e personagens famosos, até a ação desenfreada e a super violência, muito do que os video games são hoje vem da era dos neons […]

> LEIA MAIS: Pouco Pixel 80 – O legado dos 80

Brewdog U-turn over legal threat to 'Lone Wolf' pub

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to drop the name ‘Lone Wolf’ – the moniker of the craft beer firm’s vodka brand – and given his blessing for the pub to use the name.

Brand Film Festival poised to make London debut

There’s just a week to go before the first UK Brand Film Festival opens its doors to celebrate the best brand film content.

Haymarket invests £50m to launch car business Haymarket Automotive

Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive.

MPs accuse regulators and government of failure to curb junk food marketing

Senior MPs have accused advertising regulators of not doing enough to curb the advertising of junk food and drink to children, while telling the government it must do more to slash the number of multi-buy discounts and price promotions.

Adapting to Digital Duopoly: Customization Counts


This is the era of duopoly in digital advertising, a time when Facebook and Google control the lion’s share of the overall digital U.S. ad spend (54%), as well as the mobile ad spend (67%). The situation is even more stark when you look at incremental growth numbers: Facebook and Google together account for 98% of new digital ad dollars spent last year. Smaller players have to fight over a still significant, but ever-shrinking, share of the pie, even as other behemoths — most notably, Amazon and Verizon — emerge to grab at the same piece. These large players, each with proprietary tech and money to spend, seem destined to conquer every last inch of the digital advertising landscape.

They won’t. Digital advertising is not, as the territorial metaphors would suggest, a two-dimensional space that can be conquered and divided among large players like borders on a map. The needs of marketers are multidimensional, varied and vertical-specific. They require custom solutions as singular as the products, regions and audiences themselves. This is what the market needs but the duopoly fails to deliver; this is where independent ad tech players should concentrate their efforts.

Industry observers have predicted various unsavory fates for the smaller ad tech companies: that they will face increasing pressure to consolidate, or get squeezed out entirely. They are asked to provide boutique-level quality in their services, while reducing margins and staying lean. (Like ad tech companies, publishers and agencies face this unappetizing menu of options.)

Continue reading at AdAge.com

Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs


The Stagwell Group has acquired a minority stake in new creative consultancy Wolfgang, founded by former David & Goliath executives Mike Geiger, Seema Miller and Colin Jeffrey.

Wolfgang is part Stagwell Group’s Marketing Incubator, which also includes digital advocacy shop Targeted Victory. While terms of the deal were not disclosed, Stagwell has an option to acquire a majority stake in Wolfgang in the future.

Mark Penn, president and managing partner of The Stagwell Group, said the Marketing Incubator allows Stagwell to come in at a minority position with options as the startups grow, and the startups can tap into the holding company network’s services.

Continue reading at AdAge.com

Ad Age Small Agency Awards Submissions Now Open


Is your small, independent agency producing groundbreaking campaigns?

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest, and most sought-after partners.

The competition is stiff. Each year more and more work comes in to be judged and the caliber of entries gets even more impressive. The reward is big. Past winners include Bailey Lauerman; Baldwin&, Via, Rockfish, O’Keefe, Reinhard & Paul and Zulu Alpha Kilo.

Continue reading at AdAge.com

VIDEO: Are Connected Devices the New Customers?


Connected devices are not only changing the way marketers interact with consumers, they are also disrupting the way consumers purchase goods.

What happens to marketing when point of sale is a nonfactor?

Continue reading at AdAge.com

Meet the Man Behind YouTube's Sudden Ad Crisis. He Has a Patented Fix


Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube or other Google properties? Thank — or blame — Eric Feinberg, a longtime marketing-services executive who in recent months has made it his mission to find ad-supported content linked to terror and hate groups, then push links and screen shots proving it happened to journalists in the U.K. and U.S.

The resulting coverage has sparked a full-fledged advertiser revolt.

Mr. Feinberg owns Southfield, Mich.-based Gipec, short for Global Intellectual Property Enforcement Center, which employs “deep web interrogation” to find keywords and coding linked to terrorism and hate speech.

Continue reading at AdAge.com

New McDonald's Campaign Tells Chicago to 'Make it a Mickey D's Morning'


Even though McDonald’s is based in nearby Oak Brook and is moving to Chicago, it is outnumbered by Dunkin’ Donuts in the Chicago market. There are 30% more Dunkin’ Donuts shops in the market than McDonald’s, according to data shared by Cossette.

“There’s a bigger opportunity here to look at breakfast a little more holistically,” said Alyssa Huggins, managing director of Cossette’s Chicago office.

Breakfast advertising has run in the area before. There has not been a big breakfast campaign locally since 2015 when MOCNI used an animated spot to promote a then-new line of muffins.

Continue reading at AdAge.com

Where was the work at Advertising Week Europe?

Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited’s CEO.

A new golden era of advertising?

Is a wave of new hope and energy suddenly in the air, asks the managing partner of content at Fold7.

ABK Communication: Knitting

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ABK Communication

Music piracy steals a profession.

Advertising Agency:ABK Communication, Tbilisi, Georgia
Creative Director:Nikoloz Motsonelidze
Art Directors:Levan Melikishvili, David Chabashvili
Copywriters:Mishka Sekhniashvili, Erekle Mkheidze
Illustrator:Levan Melikishvili
Photographer:David Chabashvili