(TrendHunter.com) Robot-run cafes, smart retail mirrors that can be used to make payments and on-demand laundry services are some of the top March 2017 start-up ideas. Automation is one of the driving themes this…
You’ll find these billboards along the Gene Autry Trail in California as their installation is as part of Desert X, an outdoor exhibition of site-specific art installed across the Coachella Valley.
Hazte Oir had planned to take it on a nationwide tour of Spanish cities. Other messages on the bus read “boys have penises, girls have vulvas. Do not be fooled” and “if you are a woman, you will continue to be one”. The public prosecutor is currently investigating whether it is a possible hate crime. Escalonilla did not find the bus went as far as being a hate crime, but he did say that he believed the messages were an “act of contempt” meant to “injure” the dignity of people of a different sexual orientation, according to Spanish newspaper El Pais.
The bus is a response to posters put up in northern Spain by a transgender rights group, which reads: “There are girls with penises and boys with vulvas. It’s as simple as that.” You can see that ad at the bottom of this post, it’s illustrated with four nude children, two with long hair and two with short hair which is presumably the only way to tell the difference between boys & girls when genitalia doesn’t count anymore.
Ignacio Arsuaga has said that Madrid City Council’s “kidnap” of the bus was “clearly illegal.” Mr Arsuaga also said in a press statement that the slogan on the bus stated only “a fact of biology that is studied in schools”. Mr Arsuaga said: “We are going to appeal this unjust decision and file a criminal case against the extreme-left Madrid mayor.”
(TrendHunter.com) Those interested in electric sports cars design will find this conceptual Apple vehicle design to be an exceptional glimpse of what could someday hit the roads. Designed by Alexander Imnadze, the…
(TrendHunter.com) Photographer Suzana Holtgrave captures ‘Everybody Loves The Sunshine,’ a youthfully styled fashion story that is featured on fashion website The Ones 2 Watch. The image series features…
After a Times reporter’s live-tweeting about Mark Zuckerberg’s testimony in Dallas broke courthouse rules, he wrote about it. Unexpectedly, a court officer responded.
-Coca-Cola launched a new global campaign featuring work from SANTO (video above), McCann Madrid and Ogilvy & Mather Mexico City.
-EBay selected VCCP as its lead creative agency in Europe, following a review handled by AAR.
-ICF Olson announced some leadership changes with new hires and executive promotions.
-Major League Soccer’s Atlanta United named hometown indie shop Chemistry as agency partner for its inaugural season.
-Do you like podcasts? Giant Spoon executive vice president, managing director Laura Correnti and global GE brand marketing executive Alexa Christon have one called “Adlandia.”
-The Bhopal Medical Appeal, an advocacy group representing victims of the Union Carbide accident that killed at least 3,700 people in India in 1984, has chosen London’s Soul as its agency partner.
-Production company Lighthouse Films signed Sharon Lew of talent management company Lew & Co. as its Northwestern rep.
–The International Zinc Association appointed Durham-based advertising agency The Republik as its first-ever long term agency partner.
Noah Isenberg’s “We’ll Always Have Casablanca” and Glenn Frankel’s “High Noon” examine the cultural and political contexts of two Hollywood classics.
Wolverine World Wide, Inc.-owned shoe and boot manufacturer Cat Work Footwear appointed Indianapolis-based Young & Laramore as its creative agency of record, tasked with digital and social duties and retail displays in addition to standard creative.
The agency will be responsible for an autumn-winter 2017 campaign for the brand launching this fall, which will include print, OOH and experiential/activation components designed to target millenial consumers.
“We see a significant creative opportunity to disrupt a category that’s become ubiquitous with its aspirational approach,” Young & Laramore principal and executive creative director Carolyn Hadlock said in a statement. “We are looking forward to creating work that is true to the Cat brand and not just the category.”
“We instantly had great chemistry with the team at Y&L; we’re looking to disrupt the industry, and Y&L’s history of doing counter-category work resonated with us,” added Cat Footwear, vice president of global marketing Dani Zizak.
Happy Friday to all and to all a good weekend. We’d like to discuss something serious for a moment.
You guys probably saw last week’s story about the death of a young Ogilvy Philippines employee who purportedly passed after working overtime while suffering from pneumonia.
His was not the first such tragedy to garner headlines in recent months and years: There were the 2013 deaths of Ogilvy China and Y&R Indonesia creatives and—of course—the suicide that led to the resignation of Dentsu CEO Tadashi Ishii.
The story blew up, as these things sometimes do, on social last weekend with thousands sharing their own tales of going above, beyond, and then beyond some more to serve the client.
But we all know this phenomenon is not limited to the Asia Pacific region. And people have reached out to us over the past week to say that they, too, have gone through the same thing in the States.
As we did last summer with a post on age discrimination in the agency world, we’d like to put the call out.
Send us your own personal experiences: The times you sacrificed your personal life, your psychological well-being and even your physical health for work. The nights when you were this close to saying fuck it and quitting the industry altogether before it pulled you back in, Godfather III style. (This can apply to people who really did leave the business as well.)
Use the tip box or email agencyspy@adweek.com. Anonymity is guaranteed, though details like your age and title at the time can provide critical context.
So think about it, and send us your worst.
O serviço de hospedagem da Amazon saiu do ar essa semana e, além de tirar do ar boa parte da internet, também mostrou como temos algumas máquinas bastante rebeldes em nosso meio. Por isso achamos apropriado nos curvar a elas neste episódio do Tecnicalidade, em que citamos também o YouTube TV. Também nesse episódio, Rodrigo […]
> LEIA MAIS: Tecnicalidade 031 – A revolução acidental das máquinas
The Fender Custom Shop Founders Design 30th Anniversary Documentary intercuts archival footage and photos alongside present day interviews with eight of the original, influential Founding Master Builders who brought the historic shop to life.
Reflecting on thirty years, their one-of-a-kind handcrafted Fender Custom Shop guitars remain as legendary today as the icons who wielded them throughout history including: Eric Clapton, Bob Dylan and many more. Follow along as they reflect on the early days of the Shop; their Founders Design Project guitars created for Fender Custom Shop’s 30th anniversary in 2017; and the camaraderie they still share.
David&Goliath launched a new campaign promoting the Kia Cadenza, featuring “The Luxury Experts.”
The title refers to Los Angeles valets, who have plenty of experience handling all kinds of luxury vehicles. In the supposedly unscripted spot, the valets are asked to identify a series of luxury cars blindfolded, eventually making their way to an unmarked Kia Cadenza. While none of the valets can identify it, they are impressed and ask to give it a spin, leading to the big reveal and apparent surprise on the part of the valets.
“Valets are well-trodden as far as advertising goes, especially in the luxury space, but we found a nice little insight,” D&G creative director Basil Cowieson told Adweek. “They probably drive more luxury cars than Kanye. The thought felt original, and we loved that there was a nice parallel. Valets are not typically considered luxury experts, and Kia is not typically considered a luxury brand. Yet, both have experience with luxury.”
The full-length version (above) which clocks in at around four minutes, will run online, including on Facebook and YouTube, along with a two-minute edit and a pair of shorter spots focusing on the luxury vehicle’s “Class-Leading Interior Space” and “Autonomous Emergency Breaking.”
Credits:
Client: Kia
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Creative Director: James Cohen
Creative Director: Basil Cowieson
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Jr. Copywriter: Christopher Santaiti
Jr. Art Director: Tracey Chan
Sr. Interactive Art Director: Steven Lau
Director of Digital Production: Peter Bassett
Sr. Digital Producer: Justine Kleeman
Associate Director of Project Management: Kemit Ray
Sr. Project Manager: Genie Lara
Planning Director: Andrew Lynch
Associate Planning Director: Ed Gibson
Sr. Social Media Strategist: Natalie Gomez
Digital Analytics Manager: Shaun Jacobs
President: Brian Dunbar
Managing Director: Jeff Moohr
Digital Account Director: Marco Koenig
Account Supervisor: Sarah Kirsch
Account Executive: Rebecca Hanson
Production Information Manager: Mark McNaul
Executive Director of Business and Legal Affairs: Rodney Pizarro
Sr. Business Affairs Manager: Camara Price
Production Company: Decon
Director: Jason Goldwatch
Director of Photography: Eric Koretz
Executive Producer: Misha Louy
Line Producer: Caleb Omens
Head of Production: Brian Turner
Editorial House: Rock Paper Scissors
Editor: Neil Meiklejohn
Assistant Editor: Martin Hsieh
Producer: Janae Abraham/ Chris Noviello
Color: Lustre
Colorist: Crash
Color Producer: Chad Feeback
Visual Effects: Baked Studios
VFX Supervisor: George A. Loucas
Flame Artist: Culley Bunker
Flame Artist: Tony Graf
Editor: Josh Hamester
VFX Executive Producer: Chad Feeback
Mix Facility: Margarita Mix
Sound Designer/Mixer: Nathan Dubin
(TrendHunter.com) The Jaxx Zipline Convertible Sofa Bed is designed with an interchangeable aesthetic in mind to enable home owners to switch up the way that it’s used in a matter of moments.
The sofa consists…
Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. The all-new Ultimate Millions Scratchers ticket has a top prize of $3.5 million and over 160,000 prizes ranging from $100 to $100,000. Sit back, relax and let good ol’ Windfall Willie tell you a tale of how to play the latest game from the Arizona Lottery.
Arnold Schwarzenegger informed NBC that he would not return to the TV show, which had struggled with low ratings and faced criticism from President Trump.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
