Hasta La Creative!

R/GA has won the PwC agency review.

The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the international tax/audit/consulting firm.

We first broke news of the review one month ago, and The New York Times noted the R/GA win with a sentence buried deep in a piece about the client’s Oscars problems last week. (PwC has been handing the Academy Awards vote tally process for more than 80 years, and one of its accountants was responsible for the Best Picture confusion on Oscars night.)

Both Deutsch and R/GA declined to comment on the news. The client simply confirmed that R/GA had won the review and that, given its current agency roster, it does not plan to name an AOR at any time in the near future.

Here’s what U.S. marketing lead John Sviokla had to say during the review itself:

“As we continue to strengthen the PwC brand, we are reviewing media agencies to assist in the execution of an advertising campaign. Our in-house team will be intimately involved in the creative direction of the campaign and will remain focused on helping PwC’s clients drive digital transformations.”

We hear that the scope of the work sent to R/GA is somewhat limited and that it will promote services such as global consultancy Strategy& and perhaps even Digital Services, PwC’s in-house marketing organization. Deutsch advertised the former with the “Extraordinary Challenges” campaign in 2015.

The IPG agency recently won the social media portion of Samsung’s marketing business away from Big Spaceship and expanded its L.A. team with several executive-level hires in creative, strategy and production.

Edelman Deportivo is expanding to London, as its PR parent firm Edelman U.K. looks to strengthen its creative capabilities. Deportivo CEO Mattias Ronge is to become chairman of Edelman Deportivo U.K., working with Deportivo co-founders Stefan Ronge and Anders Hallen. The team will split their time between London and Stockholm and will report into Edelman U.K.’s general manager Toby Gunton, who already leads the UK’s existing team of 70 creatives, planners, designers, technologists, content specialists, social and paid experts. Mr. Ronge said in a statement: “We are proud of the reputation we have built as communications pioneers and we now have a crucial opportunity to build our reputation and body of award winning work. Some of the best creativity in the world has been delivered from London

— being a part of this is an opportunity we do not want to miss.”

Continue reading at AdAge.com

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Have you ever wondered how the insanely talented performers who make up Cirque Du Soleil spend their down time when not getting new tattoos and exotic piercings?

Agency of record Y&R gets right down to it in a new campaign promoting the French-speaking Canadian group’s popular Las Vegas shows O, Zumanity and KA. “Locals” positions these individuals as exactly that: dedicated artists who have to take a few minutes to attend to more pedestrian concerns near their suburban Vegas homes.

KA star Barri, a Welsh dude who used to be a WWE wrestler, loves to stop by his local coffee shop for what looks like an espresso and a cupcake.

Acrobat Marina is very particular about her outfits … and her dry cleaning.

Finally, Yulia Korosteleva waters her lawn before heading to work to deal with “dancing zebras and a human torch.”

VP, group creative director Nathalie Brown, who came up with the concept, wrote: “We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents. The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil.”

Beyond these :15s, the campaign also includes outdoor, digital and the print ads below.

CREDITS

Cirque Du Soleil
Chief Marketing and Experience Officer – Kristina Heney
Senior Director, Brand and Marketing Strategy – Thierry Dumoulin
Senior Director of Marketing and Public Relations – Lou D’Angeli
Senior Marketing Manager – Ninfa Valdez
Senior Brand Manager – Charlotte Montminy
Director of PR – Ann Paladie
Junior Brand Manager– Lina Moussaoui

Y&R
Chief Creative Officer – Leslie Sims
VP, Group Creative Director – Nathalie Brown
Head of Design – Hamish Mcarthur
CD/Writer – Margot Owett
CD/Art Director – Nathalie Brown & Fern Cohen
Art Producer – Louisa Gargiulo
Art Director – Emily Lahourcade|
Copy Writer – Allison Reuben
Group Account Director – Caleb Lubarsky
Account Supervisor – Kim Reyes
Strategist – Ethan Scott

Photo Production
Photographer – Russ Quackenbush
Photographer Assistant – Heshua Hipp
Photography Agent – Jason Eason
Producer – Justin Folger
Location Manager – Mark Baliant

TV Production:
TamTam Films
Director/Editor – Alvin Tam
Director of Photography – Clayton Moore
Production Assistant – Meg Macdonald
Production Assistant – Derrick Webber
Key Grip – Frank Arant
Gaffer – Eric Pool
1st AC – Lynsey Cook

A fun new 360-degree video uses spatial audio to bring to life some of the different ways consumers might use the new Honda CR-V. A couple laughs by a campfire on a wooded getaway. A welder takes a blowtorch to a sculpture. A group of kids throw down in a water-balloon fight on a suburban…