(TrendHunter.com) On the subject of sustainability, the top February 2017 eco design ideas show off a growing consumer products that help to reduce one’s personal toxic load and carbon footprint with themes of…
The Department of Defense is working with Sparks & Honey to examine the growth of terrorism and extremism online and gather cultural insights to help counter those initiatives.
To gather insights for the Defense Department’s Defense Advanced Research Projects Agency (DARPA), Sparks & Honey is implementing The Cortex strategy model, which it helped build in partnership with Annalect for Omnicom’s dedicated McDonald’s agency, We Are Unlimited.
The Cortex examines human behaviors and social sciences in real time and tries to understand “what drives someone to become radicalized,” said Terry Young, CEO of Sparks & Honey. He added that the Omnicom shop combines its social science and cultural expertise with DARPA’s “great data science minds.”
Stephen Bannon and Jeff Sessions, the new attorney general, have long shared a vision for remaking America. Now the nation’s top law-enforcement agency can serve as a tool for enacting it.
(TrendHunter.com) Bartenders that reveal their “superpowers” as the evening progresses and virtual reality winterwear pop-ups are a few of the February 2017 interactive marketing ideas that succeeded at…
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Agency : Bates Chi & Partners, Mumbai
Client : M – Indicator
Campaign : #voiceforvictims
Credits:
Chief Executive Officer : Srikanth Vs
Chief Creative Officer : Manmohan Anchan
President : Asheesh Malhotra
Executive Creative Director : Pk Anil Kumar ?Senior Creative Director: Mehul Patil ?Creative Director: Yogesh Khairnar
Art Director : Tejas Phansekar
Copy Supervisor : Rigved Sarkar
Client Services Director : Sheeba Faheim Inamdar
Account Executive : Akshaya Gangan
Production Team : Augustyanag Jadhav
Director : Sagar Palkar
Co – Director
Music: Www.bensound.com
Photographer : Vaibhav Shedge
Mindmap Communication
Retoucher : Satish Modhave
Prajakta Malvade (Print)
Srikant Waigankar (Film)
The post Voice for Victims : M-Indicator by Bates Chi & Partners appeared first on DesiCreative.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertised brand: Tiffany & Co.
Advert title(s): The Gift Bag Collection
Headline and copy text: The Gift Bag Collection – Tiffany & Co.’s jewelry is promoted on the handles of their gift bags. Customers can “try it” before they buy it.
Media: Promotional Design / Packaging
Advertising Agency: Miami Ad School
Creative: Kien Quan
The post Tiffany & Co Gift Bag Collection by Miami Ad School Students appeared first on DesiCreative.
Category: Beyond Madison Avenue
Summary: Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years.
The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon…
David Grossman’s novel “A Horse Walks Into a Bar,” about a tormented Israeli comedian, is a “magnificently comic and sucker-punch-tragic excursion into brilliance,” Gary Shteyngart writes.
When their country descends into civil war, two migrants find a way to escape their besieged city.
Did you know that Burger King burns down more often than any other fast food chain?
Neither did we—and we’re still not sure whether we believe it. But the chain’s agency partner DAVID Miami used the fact that fires do frequently break out at BK kitchens to promote the client’s classic “flame grilled” positioning in a kind-of-clever new campaign.
It seems that the agency simply turned to the corrupt, dishonest, biased media for images of BK locations setting themselves on fire and loving it for this execution.
Here’s one that went to soot last summer in Oregon.
It happened in Pennsylvania in 2015, too.
And yes, the phenomenon even travels overseas to Italy, where diners still like a good old beef-and-soy patty in between all those pasta dishes.*
It’s a fairly clever and simple campaign that didn’t seem to require much in the way of production or strategy or copywriting or anything, really, beyond the basic idea. We kind of wonder about the credits below, frankly.
But no campaign is comprehensive. The team missed the one in Killeen, Texas and the one in Yakima, Washington and the one in Hartford, not to mention the classic Onion headline “Burger King Fire Kills Seven Overweight Teenage Mothers.”
Anyway, the flames. They are open.
*We are very much aware that Italians do not eat pasta all day every day. But still.
CREDITS
CCO, Founder: Anselmo Ramos
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Associate Creative Director: Jason Wolske
Associate Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Strategy Director: John Carlaw
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Managing Director, Head of Account: Paulo Fogaca
Senior Account Director: Carmen Rodriguez
Account Director: Lucila Mengide
Account Supervisor: Rafael Giorgino
Senior Business Affairs Manager: Barbara Karalis
-Terri & Sandy launched a campaign for Peeps showing what happens when kids steal their parents’ Peeps Delights (video above).
-Your friendly neighborhood AgencySpy went down to Nashville to talk to some “millennial rednecks” for a feature on cultural immersion in the Trump era.
-A dozen agencies made Adweek’s Agencies 3.0 list. But probably not yours.
-Havas Melbourne appointed Damian Royce to the newly-created role of executive creative director.
-Leo Burnett Sydney welcomed strategy directors Stephenie Ho and Mitchell Incoll.
-Calvin Klein turned to the men of Best Picture-winner Moonlight for its latest underwear ads.
-Mastercard CMO Raja Rajamannar hinted that the company could drop its name from its logo.
-The Oscars hit a 9-year ratings low last night, which is great news for PwC and Warren Beatty.
-The Marketing Arm won AOR duties for Aqua Pharmaceuticals, a specialty company that includes products designed to treat dermatological conditions. The agency’s pharma wing TMA Health will handle the business in New York.
The jaw-dropping conclusion to last night’s presentation of the 89th Academy Awards wasn’t enough to defray an ongoing ratings slide, as the three-hour-and-33-minute ceremony delivered one of the smallest Oscars audiences in modern TV history.
According to Nielsen live-plus-same-day data, ABC’s broadcast averaged 32.9 million viewers, making it the second least-watched Oscars since the 2008 show hit bottom with a draw of 32 million viewers. More tellingly, Sunday night’s broadcast delivered just a 9.1 rating in ABC’s target demo, which works out to 11.7 million viewers in the 18-49 demo. By comparison, the 2016 Academy Awards drew a 10.4 rating, while the low-turnout 2008 showcase scared up a 10.7 in the demo.
Targeted viewers were down 13% compared with last year’s broadcast, and while ABC is not on the hook for makegoods — as with the Super Bowl, ratings guarantees are not furnished to advertisers who buy Oscars inventory — the declines are likely to play a role in next year’s unit pricing. (As it happens, this year marked the first time since 2010 in which ABC’s average price for a 30-second slice of airtime dropped compared with the previous year. According to buyers, the going rate for a :30 in this year’s show was around $2 million a pop, down from $2.1 million in 2016, although some units fetched higher rates.)
The Academy Awards drew 32.9 million viewers, the third straight year of declining viewership and the second-lowest total since Nielsen started tracking viewership in 1974.
The O’Reilly Factor guest, Nils Bildt, says the network gave him a false title for a segment on immigrant crime in his country. Fox denies this.
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