Hasta La Creative!

Photographer Petra Collins has directed this film highlighting Gucci’s 2017 spring/summer eyewear collection. In it, there’s a dreamscape, bit from Collin’s own childhood memories where things were suitably eclectic in old Hungarian homes with clothes colours and patterns that are mismatched just so. Where kids stay up to watch the grainy TV that airs pop music, where grandma falls asleep in her glittery glasses. Where children run toward the sunset while a steady-cam follows them through the field. Where long haired waifs dance with giant glasses put outside their hair in that fabulously dorky way that only works if you are a 17 year old model who wears Gucci.