One of the perks of winning at the AICP Awards is that your ad goes into the archives of the Department of Film at the Museum of Modern Art. This brings a new level of bragging rights to advertising creatives, whose work doesn’t too often reside next to masterful fine art. The call for entries…
Miami-based The Community is opening an office in London, taking an agency that has always had a Latin flavor outside the Americas for the first time.
Argentine brothers Jose and Joaquin Molla opened their agency, then called La Comunidad, in both Miami and Buenos Aires in 2001. Over the years, it grew into a shop that was equally adept at reaching U.S. Hispanic and general market consumers, and doing Latin American and other international campaigns.
After selling in 2014 to SapientNitro, which was bought in turn by Publicis Groupe, The Community continued its double-digit annual growth. (Among other things, increasing revenue by 58% in 2016 after winning clients like Verizon and General Mills and laying the groundwork for global growth for its culturally-savvy brand helped land the shop on Ad Age’s Agency A-List of the 10 best agencies last month).
What’s worse? Advertising that doesn’t get seen, or advertising that does get seen but portrays the wrong message?
“The days of giving digital a pass” on viewability and fraud “are over,” proclaimed Marc Pritchard, P&G’s chief brand officer. “It’s time to grow up. It’s time for action.”
After his speech, the Outdoor Advertising Association of America put up six billboards near P&G headquarters in Cincinnati with the challenging words, “Hey Marc, this ad is real.”
Work & Co. has teamed up with more than 40 technology companies, such as Uber, Airbnb and Hewlett Packard Enterprise Co., joining a court challenge in New York opposing President Trump’s temporary immigration and travel ban.
The Brooklyn-based, privately owned shop appears to be the first advertising agency to join the legal fight.
“Work & Co. would not exist today without immigrants,” the agency posted on its website regarding the travel ban. “More than 50% of us hail from Bangladesh, Brazil, Germany, Iran, Iraq, Japan, Korea, the Philippines, Poland, Taiwan, Ukraine, and dozens of other countries. Having a global perspective is one of Work & Co’s founding values it’s essential when building digital products and services that people love to use worldwide.”
Omnicom multicultural agency LatinWorks expanded its leadership team with the arrival of Leo Olper as senior vice president, managing director and the promotion of Christy Kranik to partner, chief client officer.
Based in New York, Olper will be tasked with account stewardship for a sizable portion of the agency’s client roster, working closely with Kranik on evolving strategic client service. He arrives at LatinWorks from d expósito & Partners, where he spent over four years as partner, business development and integration officer. Before that he co-founded Havas’ Totality multicultural practice and served as its CEO. Olper also spent nearly a decade at Lapiz Leo Burnett, rising to the rank of senior vice president, COO before leaving to become CEO Euro Latino for Euro RSCG in April of 2010.
Kranik has served as executive vice president, general manager for LatinWorks since being promoted from her previous role of senior vice president, managing director in November of 2015. She originally arrived at LatinWorks in April of 2004, following nearly five years with Dell, where she worked her way up from print advertising manager to senior advertising manager, global brand strategy.
“Leo’s arrival adds a new and welcomed dimension to our team,” Kranik said in a statement.
“I’m excited to join an agency with the creative track record of LatinWorks” added Olper. “I look forward to this new chapter of my professional life and to the opportunity to work with Christy and the rest of this outstanding group of talented people.”
LatinWorks also announced a series of other executive appointments. Marc Wilson will serve as vice president, strategic planning; Scott Radigk as CFO; Michelle Aldrich was named vice president, financial operations; and Luis Guido, who formerly served as director of the agency’s experiential and shopper marketing group, returns to LatinWorks as vice president, experiential marketing.
“These leadership appointments, and the elevation of Christy’s position to Agency Partner, are intended to not only recognize the individual contributions each has made to our agency, but also to help accelerate our transformation to a world-class organization that is able to adapt to changing client needs, in what has become a very dynamic marketing universe,” LatinWorks CEO and co-founder Manny Flores said in a statement.
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There is still time to nominate candidates for Ad Age’s 40 Under 40 list.
For this prestigious list we are seeking the best and brightest individuals in the world of media and marketing — the digital stars, new-business rainmakers, data scientists, outstanding creatives, design gurus and brilliant minds working in either entrepreneurial ventures or more established companies.
We are looking for people who are unafraid to challenge business models or blaze new trails, those who have applied creative thinking to a marketing problem, and those who have attained success and notoriety in their industry at a young age.
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| THE ORIGINAL? Subaru Legacy “Baby Driver” – 2010 Watch the TV Commercial Source : IAA Awards GOLD Agency : Carmichael Lynch, Minneapolis (USA) |
LESS ORIGINAL IKEA “My Son” – 2016 Watch the TV Commercial Source : Cristal festival SILVER Agency : Buzzman Paris (France) |
They look different on the outside but are all the same on the inside. That’s true of people all over the world – and now of cola, too. Or at least ALI COLA, the first cola that comes in six different skin colors. In 2017, politics is lurching to the right – in Germany, Europe and the USA. So the German agency loved relaunched the pro-tolerance cola brand ALI COLA and invented their own cola. Instead of coming just in the usual black, ALI COLA is available in six different skin colors. But though they look different, all six colors taste exactly the same. They’re all the same; they just look different on the outside. Like people. ALI COLA responds to prejudice and with humor. The slogan: Cheers to tolerance. The brand also supports Kiron, an NGO that has found a way to cut red tape and help refugees earn university qualifications thanks to online courses and partner universities.
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