McDonald's: Santa
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In order to show that McDonald’s was in the Christmas spirit, we designed in-store posters using actual McDonald’s products to create images that are synonymous with the festive season.
McDonald's: Candy Cane
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In order to show that McDonald’s was in the Christmas spirit, we designed in-store posters using actual McDonald’s products to create images that are synonymous with the festive season.
McDonald's: Wreath
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In order to show that McDonald’s was in the Christmas spirit, we designed in-store posters using actual McDonald’s products to create images that are synonymous with the festive season.
Top 35 Alcohol Trends in February – From Gaelic Highlands Scotches to 50-Year-Old Whiskeys (TOPLIST)
Posted in: UncategorizedVeja como foram feitos os efeitos de manipulação do tempo em “Doutor Estranho”
Posted in: UncategorizedCom a chegada do Oscar, a Industrial Light and Magic, empresa de efeitos visuais responsável por “Doutor Estranho”, vem trabalhando duro para mostrar todos os seus processos de making of. No vídeo acima é possível ver detalhadamente, passo a passo, como as cenas de manipulação do tempo foram feitas. É realmente impressionante como os efeitos […]
> LEIA MAIS: Veja como foram feitos os efeitos de manipulação do tempo em “Doutor Estranho”
Pepsi Wants to Be a Movie Mogul
Posted in: UncategorizedFor PepsiCo, selling soda at the movies is no longer good enoughit wants to be a star on the big screen.
In a bold entertainment marketing bet, the marketer plans to create a full-length feature film based on a Pepsi ad character: Uncle Drew, the elderly, pot-bellied, basketball-loving man played by NBA star Kyrie Irving, who has played the part in popular online videos since breaking through in 2012.
Making viral videos is one thing, but making a movie based on an ad carries greater risk, not least because of the investment involved. It’s been done before, perhaps most notably in the 1990s when Warner Bros. turned the Michael Jordan and Bugs Bunny ads from Wieden & Kennedy into “Space Jam.” But Nike was not involved in the movie because the marketer had reservations about getting into the film business.
Pouco Pixel 75 – Pouco Trunfo do Super Pixel
Posted in: UncategorizedTruco! Adriano Brandão e Danilo Silvestre resolvem relaxar jogando cartas. Mas não usaram um baralho qualquer: na mesa, um super trunfo de video games antigos, no qual jogos clássicos duelam nos critérios universalmente aceitos da revista Ação Games. Qual tem o maior legado, “Street Fighter II” ou “Excitebike”? A música de “Mega Man 3” é melhor que a de “Contra”? Como […]
> LEIA MAIS: Pouco Pixel 75 – Pouco Trunfo do Super Pixel
How Adele Forced the Brit Awards to Turn Up the Volume on Social
Posted in: UncategorizedFrom Madonna falling backward down a flight of stairs during her 2015 performance to singer Jarvis Cocker baring his bum at Michael Jackson live onstage in 1996, the Brit Awards have always sparked cultural conversation.
Run by the British Phonographic Industry, the awards are the U.K.’s more anarchic equivalent of the Grammys, attracting international talent to an event that was originally set up as a marketing tool to boost record sales in the post-Christmas lull.
The social media potential of the U.K. event, coming up on Feb. 22, is huge, but was ignored for years until a wake-up call in 2011, when Adele sang her hit “Someone Like You” accompanied by only a piano.
Top 45 Shoe Trends in February – From Sandwich-Themed Sneakers to Laceless Combat Boots (TOPLIST)
Posted in: UncategorizedTop 30 Art Trends in February – From Gymnasium Laminate Art to High-Fashion Art Malls (TOPLIST)
Posted in: UncategorizedHow Adele Forced the Brit Awards to Turn Up the Volume on Social
Posted in: UncategorizedFrom Madonna falling backward down a flight of stairs during her 2015 performance to singer Jarvis Cocker baring his bum at Michael Jackson live onstage in 1996, the Brit Awards have always sparked cultural conversation.
Run by the British Phonographic Industry, the awards are the U.K.’s more anarchic equivalent of the Grammys, attracting international talent to an event that was originally set up as a marketing tool to boost record sales in the post-Christmas lull.
The social media potential of the U.K. event, coming up on Feb. 22, is huge, but was ignored for years until a wake-up call in 2011, when Adele sang her hit “Someone Like You” accompanied by only a piano.
The Narcissist
Posted in: UncategorizedHe embodies a narcissistic fantasy and defense against anxiety that is present in Traditional Christian White Males, especially those who are disaffected.
A central root of this dynamic can be located in the loss of power and prestige associated with Traditional Christian White Maleness/Masculinity. Since the 1960s, the United States has experienced a sea change in power and dominance. Throughout the history of our nation (and Western Europe more broadly), the power structures have been dominated by Traditional Heterosexual Christian White Males.
But the hegemony of TCWMs has been chipped away, over the past 50 years, from the Civil Rights movements in the 60s to the Feminist movement in the 70s to the GLBT and secular/nonreligious movements of today. Although these forces have moved our society toward justice, they have also come with a loss of relative power and prestige for TCWMs, likely fosters anxiety and resentment especially in those who are disaffected.
There are other forces driving the unrest as well. Males are not achieving nearly as well as females across a wide variety of educational measures, including for example, having a notably higher rate of dropping out of high school and notably lower rate of graduating from college. In addition, although our economy has definitely picked up over the past few years, we are coming through one of the worst slumps ever for lower to middle income male workers. Moreover, there is a good evidence for high degrees of economic uncertainty, which generate heightened levels of insecurity, perhaps especially associated with the TCWM demographic. Finally, as traditional roles around gender and sexuality continue to become more amorphous and fluid, this likely creates much uncertainty for many regarding how to be a “man”. (Interestingly, there is some evidence that biological changes are taking place, as sperm levels and perhaps testosterone levels have dropped as well).
Trump’s narcissism plays right into these dynamics. By identifying with someone who has enormous money, power, influence, access to beautiful women and other powerful people and who unabashedly promotes it as a function of his personal attributes and skill, individuals who are feeling threatened and who long for that sort of power can vicariously connect with the life Trump leads via supporting him. The bottom line is that many TWCM are anxious and disappointed about their lives and the direction the country is taking and see additional threats in a multicultural diverse world. As such, there is a yearning to “the good old days” when American White Males embraced their exceptionalism and power and did not have to be shy about it.
— Gregg Henriques, Trump: A Psychosocial Analysis
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