Hasta La Creative!

-Agency Black Ship launched this “Real Beauty Touches The Heart” spot for Dove in Portugal (video above).

-Walmart selected Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record.

-VB&P founder Paul Venables says that only independent agencies can be “special.”

-AdAge shares “Insights From Some of the Industry’s Mad Men and Women.”

–Bob Greenberg tells Campaign that R/GA’s main focus is now on its consulting operation. Not apps or Twitter feeds or Nike stuff.

–Digital Brand Architects CCO Karen Robinovitz thinks influencers are being unfairly singled out by ad watchdogs. Snooki (yes, that Snooki) thinks “some brands are idiots.”

-British Gas appointed MediaCom to handle its media and buying account, ending a 14-year relationship with Carat.

-ICYMI, CMOs are tired of hearing about your digital data.

-Production company Partizan hired director Peter Carstairs, who helmed the Doritos “Ultrasound” ad from last year’s Super Bowl.

Imagine you’re asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.

A new Dove ad from Portugal does that to a group of men, sitting them down in an empty warehouse and strapping them to a heart monitor in an attempt to measure their emotional response when a screen flashing pictures of stereotypically attractive women—the kind who might grace a shampoo ad with a half-smile—suddenly gives way to pictures of wives, sisters, daughters and grandmothers.

read more

(TrendHunter.com) Readying itself for the fall season, Nike released a new Air Max BW model.

Utilizing the heavy sole with transparent accents that’s become iconic to the Air Max, the brand switches it up a…

(TrendHunter.com) Early adopters who have already gotten their hands on the coveted iPhone 7 but are missing the 3.5mm audio jack will appreciate the design of the ‘Fuze’ adapter case. Coming in several…

(TrendHunter.com) This next-generation outdoor camping tent features two impressive design accents that enable the structure to be independent energy-wise. This includes the Solar-Air Tube system as well as the Sound…

Category: Beyond Madison Avenue
Summary: Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.

There is no question that in many…

Seismic. That’s the best description of the revelation that Facebook inflated the level of its users’ time commitment to video. “Inflated” as in 60% to 80% too high, according to the first round of credible estimates. Predictably, the news triggered an earthquake from U.S. advertisers, and we probably haven’t felt the last of it.

Why? Telling advertisers that they weren’t billed for inflated audience numbers, and providing third-party verification that their ads ran, doesn’t solve the underlying issue of transparency. The single biggest decision advertisers make is allocation: which media channels receive how much of the budget. To get this right, advertisers rely on credible, comparable audience estimates. No one buys media on time spent, but everyone allocates with it. As the video marketplace expands, the pressure for transparent time measures will only increase.

Before the new revelations, Facebook’s promise for advertisers was rightly compelling: mining/matching/marrying advertiser data and Facebook data for precision targeting, with ads served just-in-time to mobile viewers, all powered by “world class” Facebook data. There was a meteoric rise in ad dollars directed at Facebook Mobile, and the social media units at agencies gave rise to social-dedicated agencies.

Continue reading at AdAge.com

On Sept. 21, during an address to a Laborers’ International Union of North America meeting in Las Vegas, Hillary Clinton said, “Why aren’t I 50 points ahead, you might ask.” Somebody in the Trump campaign probably said “Yes! Thank you, Hillary!” when viewing the footage — especially since Clinton was speaking to the group via a video-conference link, which caused her to bark the words out in an unusually awkward fashion.

Now the Trump campaign has released a 30-second ad that uses Clinton’s unfortunate soundbite against her, and answers the question with a folksy voiceover: “Maybe it’s because the director of the FBI says you lied about your emails.” (Cue a clip of FBI Director James Comey testifying before Congress.) “Or maybe because your policies have allowed ISIS and terrorism to spread.” (Cue scary clips of ISIS.) “Or maybe it’s because you called Americans deplorable.” (Cue a clip of Clinton saying half of Trump’s supporters belong in the “basket of deplorables.”) In the end, Clinton’s “Why” clip is replayed, followed by a weary response from the announcer: “Do you really need to ask?”

It’s worth noting that the Trump campaign previously released a 40-second version of this piece as a web ad, which was saved and uploaded to YouTube by the All Political Ads channel. Compare the new version (above) to the earlier version (below) to see some striking changes — particularly the use of a filter on the opening clip of Clinton that drains the color out of her face and gives her surroundings a sinister, dungeon-like gloom.

Continue reading at AdAge.com

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In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel’s largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during ‘Sun Safe Hours’

The problem is that to get the best spot on the beach you’ve got to get there early,
when the sun is most dangerous. So how do you help people protect themselves
and still get the perfect spot?

Well we decided to create and broadcast the 1st ever Live Drone Beach Report.
A real-time aerial view of Israel’s busiest beaches aired 30 minutes before ‘Sun Safe Hours’.
This meant beach goers could scan the beaches and find the one that still had the perfect spot!
A win win situation for all involved J

Credits
Agency: BBR Saatchi & Saatchi
CE.O: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan levy
Copywriter: Ronni Azulay
Art Director: Yuval Zuckerman  
VP Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Maya Palmon, Eran Harel
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Photography and Editing: Dan Deutsch
Drone Activation: Roei Galitz, Guy Mador
Live Video Production: Go Live
Live Broadcast Narrator: Ben Ben-Baruch

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