Oct
01
Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones
Posted in: UncategorizedImagine you’re asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.
A new Dove ad from Portugal does that to a group of men, sitting them down in an empty warehouse and strapping them to a heart monitor in an attempt to measure their emotional response when a screen flashing pictures of stereotypically attractive women—the kind who might grace a shampoo ad with a half-smile—suddenly gives way to pictures of wives, sisters, daughters and grandmothers.
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