The Trump Campaign's Ad Strategy Just Got Extra Confusing


The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor’s note: Here’s the 34th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. –Ken Wheaton

Per Chris Hayes of MSNBC:

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