Hasta La Creative!

Netflix’s likelihood of entering the Chinese market, one of the few countries where it doesn’t offer streaming video service, “doesn’t look good,” Chief Executive Officer Reed Hastings said.

“We’re focused on the rest of the world,” Mr. Hastings said Friday at the New Yorker TechFest in New York. “Disney, who is very good in China, had their movie service shut down. Apple, who is very good in China, had their movie service closed down. It doesn’t look good.”

Netflix shares had plunged as much as 4.8% in early trading following Mr. Hastings’s comments, though they recovered and opened little changed in New York. Through Thursday, they had slid 8.1% this year on concern that Mr. Hastings would have trouble replicating his U.S. success throughout the world. China, with its large population and expanding consumer class, has represented a tantalizing opportunity, but the government’s tight control over media and internet services has blocked Mr. Hastings’ path so far.

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