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Advertising Agency:JWT, Santiago, Chile
Creative Directors:Jose Miguel Pizarro, Lorena Hola
Art Directors:Jorge Rodriguez, Jose Miguel Pizarro
Copywriter:Lorena Hola
Direct Marketing, Design
Tata Salt
Advertising Agency:The Brand Brewery, Mumbai, India
Company Director:Pradyumn Tandon
Creative Lead:Pradyumn Tandon
Creatives:Aditya Narayanan, Dashrath Redekar
Client Servicing:Komal Khanna, Bhavni Bajpai
Production Head:Jaeraj Surve
Production Team:Venus Ganega, Shabbir Zaki
Film
Colcci
Advertising Agency:Escala, São Paulo, Brazil
Executive Production:Rodrigo Crespo
Creative Directors:Flávio Waiteman, Jacques Fernandes, Saulo Szinkaruk
Creative Team:Angélica Pernau, Cristiano Schmitz, Julia Funari
Accounts:Andrea Klemm, Lígia Soletti, Luisa Samuel
Product Manager:Joatan Jamilton
Product:Renata Germani, Renata Lopes
Media:Luciana Russowsky, Kamila Santos, Bárbara Ferrer, Angela Zilli
Photographer:Gui Paganani
Styling:Daniel Ueda
Beauty:Henrique Martins
Models:Gisele Bundchen, Amanda Wellsh, Bruna Tenório, Diego Fragoso, Andre Ziehe
Making Of:Lu Prezia
Fashion Film:Thiago Jenné
Location:Pier 88
Virgin Holidays is trying to transfer the real-time appeal of social media to U.K. broadcast TV, with a commercial that will be streamed live from 18 locations in 8 countries around the world on Sept. 10.
From Bangkok and Johannesburg to Dubai and Barbados, a 90-strong production crew will film people snorkeling, surfing and flyboarding around the world. The footage will be streamed back to a master control room in London and broadcast as a 60-second spot, with a live voiceover, during the “X Factor” on Saturday night.
The project will launch the new “Seize The Holiday” positioning from Virgin Holidays, a package tour operator and travel agency owned by Richard Branson’s Virgin Group. Research found there is a gap between customers’ dream destinations and their next vacation. The travel brand wants to persuade people that they don’t need to settle for second best they can make that leap and take a more ambitious vacation.
And speaking of KFC, Yum Brands just launched a review of the fast food brand’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
“The search seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximizing return on investment,” the brand said in a statement.
The review is being handled by Los Angeles consultancy Select Resources International. MEC has so yet to respond to a request to comment on the news, but the WPP shop has seen recent changes in several of its biggest accounts including AT&T, which recently consolidated its $2 billion account with Omnicom by picking BBDO for creative and the recently launched Hearts & Science for media duties.
KFC left former creative agency FCB for W+K back in February of 2015, following a closed review, with W+K subsequently launching a campaign featuring a revolving door of comedians/actors portraying Colonel Sanders, including Darrell Hammond, Norm MacDonald, Jim Gaffigan, George Hamilton and, currently, Rob Riggle.
If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey’s creative director—well, his first directorial effort for the brand probably isn’t as wild as you were hoping.
A lot has been said about Apple’s decision to remove the headphone jack from its newest iPhone. And maybe everyone should hold their fire until they’ve actually, you know, tried the new approach. But it’s not too soon to score Apple’s pitch. Tell us:
When W+K Portland introduced George Hamilton as KFC’s new “Extra Crispy Colonel” back in June it was obvious that he wouldn’t be around for long. Now that the summer is winding down and football season has arrived, the brand has tapped yet another actor to portray the character, this time turning to comedian (and retired United States Marine Corps Reserve Lt. Colonel) Rob Riggle.
In W+K’s latest for the client, The Daily Show vet plays the part of the Colonel as he introduces Kentucky’s first professional football team, the Kentucky Buckets.
In the 30-second “Real Team,” Riggle introduces himself as “owner, head coach and marketing director” of the team, which he assures viewers is a “real team and not just a marketing gimmick to get buckets of delicious chicken in front of football fans” while strolling through the locker room. The team’s “starting quarterback” confirms the “real team” status, albeit quite unconvincingly.
Other spots see the new Colonel giving a “Speech” to hype the team up for a photo shoot, reviving a player with an “Injury” via the magic of fried chicken and introducing the team’s (kind of creepy) “Mascot.”
At this point both the self-referential style of the ads and the revolving door of actors playing Colonel Sanders shtick feel tired, though the fake football team idea at least injects something different into the campaign.
The question now is whether the brand will stick with Riggle throughout the football season, as it’s a matter of when, not if, there’s a new Colonel. Our guesses for the next person to tackle the role: Rob Schneider, the recently retired Jonathan Goldsmith, Jay Pharoah (he did just leave SNL), Melissa McCarthy and big advertising fan Donald Trump.
Any other ideas?
As hinted on Tuesday, i’m just back from the opening of Bergen Assembly, a triennial that boldly attempts to challenge and reformulate the good old biennial (or triennial) model.
The event is articulated around three radically different artistic propositions. The one that got all my undivided, unrelenting attention was Tarek Atoui‘s. The sound artist filled an abandoned swimming pool with new instruments, historical artefacts, performances, social moments, ideas and of course sounds that challenge our understanding of the sound experience. He transformed the whole space to engage both the deaf and the hearing people.
Tarek Atoui & Council, WITHIN/ Infinite Ear. Production Shot, Bergen Assembly 2016 Sentralbadet, Bergen. Photo: Thor Brødreskift
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Atoui worked with the local deaf communities and with other sound artists to develop the whole project but he also collaborated with Grégory Castéra and Sandra Terdjman from Council, a curating platform that invites artists to reconsider the way we understand social issues. Everywhere i looked in the exhibition curated by Atoui, there was something i wanted to write about. So i’m going to take it quietly and explore the exhibition over two episodes. This one will be about Council’s contribution to the show. The next one will examine the instruments that Atoui developed together with the deaf community of Bergen.
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
For Infinite Ear, their contribution to the show, Council explored what hearing means when it is not confined to the ear, when it involves the other senses and even the whole body. They set up a programme of videos, discussions and performances that will take place throughout the month in Bergen.
Infinite Ear considers practices of un- or para-hearing entities, both biological and technical, that exceed, extend or modulate the modern conception of hearing. These investigations offer new insights into the traditional separation of the senses, and their boundaries, by revealing specific articulations within sensory ecosystems that imbricate more than the five senses.
But Council also curated a small exhibition that starts in the White Cat café, a bar that overlooks the swimming pool. You can sit down and browse a list of sound recordings that make audible a series of phenomena that are otherwise imperceptible to the human ear. Waiters will not only play the sound of your choice in the space but also serve you a drink to enjoy with it. Not any type of drink but one especially selected by a ‘jukebox sommelier’ to play nicely with the sounds.
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
The whole sound list is over here. Without the sound though so i’ve looked online and spotted some of the most interesting to share with you:
Scientists at the Laser Interferometer Gravitational-Wave Observatory managed to convert gravitational waves (minute distortions of spacetime predicted by Einstein’s theory of general relativity) sent out from two massive colliding black holes into sound waves. Through converting wave patterns into sound, gravitational wave astronomy, an emerging branch of observational astronomy, is now listening to the universe and expanding our understanding of space.
LIGO Lab Caltech: MIT, The Sound of Two Black Holes Colliding
Jacob Kirkegaard captured the empty and snowy landscape in Fukushima:
Jacob Kirkegaard, Stigma # 1, 2016
Now this one is a bit of a ridiculous story. The Tsar Bell is the largest confirmed bell ever cast at over 200 tons. Because of a mishap in its casting, it never produced any sound and broke in 1732, before it was even struck. It has been on display in the Kremlin ever since. A team of UC Berkeley, Stanford, and U Michigan researchers replicated electronically the sound emitted by the bell.
Chris Chafe and Greg Niemeyer, The Tsar Bell, 10 April 2016
Also worth mentioning: Carl Michael von Hausswolff used emission spectroscopy, “a technique that examines the wavelengths of photons emitted by atoms or molecules,” to make audible the wavelengths emitted by minerals in a gold mine near Medellin. Thomas Tilly used an ultrasonic detector that shifts the ultrasounds emitted by bats to a hearing range, and captured the sounds of the bats’ sonar and their system of echolocation. And finally, the bullroarer. This one is a Stone Age sound instrument used in rituals but also for communicating over great distances. Examples of bullroarers were found in Europe, Asia, the Indian sub-continent, Africa, the Americas, and Australia. A 5000-year-old one was found in Norway in 1991. Here’s what a bullroarer sounds like.
Thierry Madiot and guests, Sound Massage. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Thierry Madiot and guests, Sound Massage. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Also part of the Infinite Ear programme is a series of Sound Massage sessions performed by artist Thierry Madiot and people he trained to recreate them. Almost inaudible sounds are produced using vibration and non-aural techniques. They seem to reverberate inside your whole body and can be perceived by both deaf and hearing audiences.
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Next, Council and Atoui have collected a series of objects, texts and images that they distributed along the café and on the floor of the smallest (and empty) swimming pool. Some were sourced from the Norwegian Deaf Museum, others from the Natural History Museum in Bergen and other institutions.
You discover a lot of curious stories about hearing in this collection. For example, there is the ear drum of a blue whale. It turns out that the blue whale is not only one of the loudest animals on this planet, it also has eardrum that have remained unchanged for thousands of years, making it useful to study the hearing system of dinosaurs.
I also liked this photo of the alarm cushion that illustrate how some deaf people wake up in the morning. When it’s time to get up, a mechanism will push the cushion placed over the bed head and it will fall over the face of the person sleeping:
Bespoke Alarm Clock (cushion) from the Norwegian Deaf Museum
The objects also include glass prosthesis by Baudouin Oosterlynck:
Baudouin Oosterlynck, Aquaphone Cornemuse (not exhibited but i couldn’t find good images of the works on show)
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
A fog horn from MS INNVIK, a car ferry turned theatre and world-music concert venue in Oslo. Foghorns are instruments used to make a loud, deep sound as a warning to ships when the weather is foggy.
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
A few wooden balls used in the past in theatre to recreate the sounds of a thunderstorm.
Thunder Clap Balls (theater prop), University Museum of Bergen. Photo: Thor Brødreskif
A series of 236 wooden sculptures made in the early 1970s by Douwe Jan Bakker. They can be placed between the lips, like speech balloons in a comic strip, and provide an alternative visual communication system to express yourself without using words.
Douwe Jan Bakker, Pronounceable Boxes, 1973-1974. Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Back at the White Cat café, you can borrow a copy of the The Hearing Voices newspaper dedicated to the phenomenon of people who hear voices. Apparently, up to one in 20 people hears voices regularly and up to 40 per cent of the population will hear voices at some point in their lives. Some believe it is a special gift. Others cannot cope with the voices in their heads and develop mental illnesses. The phenomenon is not well understood and social movement have formed to challenge narrow understandings of voice-hearing.
Artist Dora García set up temporary Hearing Voices Cafés in various cities to enable voice-hearers and other people to meet and discuss the experience and hopefully destigmatize it.
Dora Garcia, The Hearing Voices Café, 2014-ongoing
The list of objects in the collection is online and well worth a careful read.
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
Tarek Atoui / Infinite Ear. Installation shot, Bergen Assembly 2016. Sentralbadet, Bergen. Photo: Thor Brødreskif
The Bergen Assembly takes place in various venues around Bergen, Norway until 9 December, 2016.
Also part of the Bergen Assembly: Bergen Assembly: The End of Oil, the end of the world as we knew it.
(TrendHunter.com) The new ‘Rain Vortex,’ an indoor waterfall design by WET, a firm specializing in extensive water elements, is set to be one of the most impressive human-made water creations in the world….
While Patrick Dempsey may have made hearts race as Dr. Derek Shepherd (AKA McDreamy) on “Grey’s Anatomy,” he didn’t save any actual lives, but as part of Cigna’s new campaign, he’s trying to do just that.
The health insurance market is in flux, causing concern for consumers across the country. Some insurers, including Cigna, are requesting higher premiums on the 2017 Obamacare exchange, while others, like Aetna, are pulling out of Obamacare altogether. Cigna’s new campaign doesn’t have all the answers, but it’s telling people — with the help of famous TV doctors — that they can take control of their personal health by doing one simple thing: going for annual checkups.
In the 30-second spot, which was created by McCann and will start running on Sept. 8 during “CBS This Morning” and the “Today” show, actors Alan Alda, Lisa Edelstein, Donald Faison, Noah Wyle and Mr. Dempsey tell viewers to “Go. Know. Take Control.”
You’ve probably been thinking to yourself, “Gee, I wish I couldn’t charge my phone while also listening to music.” Or perhaps, “Gosh, if only my headphones were more expensive, easier to lose and required frequent charging.” If so, you’re in luck.
Apple’s newest iPhone, unveiled on Wednesday, lacks the familiar 3.5-millimeter headphone jack. You can listen to music through the same lightning jack that you charge the phone with, or you can shell out for wireless headphones. The internets have been unpleased with this news.
To be fair, there are design reasons for doing this. As David Pogue writes, the old-fashioned jack is an ancient piece of technology. It’s been around for more than 50 years. “As a result,” says Pogue, “it’s bulky and in a phone, bulk = death.”
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| THE ORIGINAL? Foo Fighters Videoclip – 2015 1000 musicians are playing together… Directors : A.Rivaroli, A.Viavattene (Italy) |
LESS ORIGINAL VIP Mobile TV Commercial – 2016 Same idea… but as a TV commercial Agency : Leo Burnett (Serbia) |
NBC’s presidential military forum exposed Mr. Lauer’s weaknesses as an informed interviewer.
KFC U.S. is searching for a new media agency.
The Yum Brands chain said Thursday that it has started a review for its media planning and buying responsibilities, and hired Select Resources International to assist.
WPP’s MEC, its current media agency of record, elected not to defend the business at this time, KFC said.
State-owned Air China has been working hard to boost its brand image with international travelers, tapping a big WPP team to help. Meanwhile, the airline just offended a lot of people worldwide with a single sentence in its in-flight magazine.
The airline’s Wings of China magazine published an article saying that “London is generally a safe place to travel, though precautions are needed when entering areas mainly populated by Indians, Pakistanis and black people.” CNBC producer Haze Fan had spotted the offensive “travel tip” and tweeted it; it quickly went viral.
The airline didn’t respond to Ad Age’s request for comment. But CNBC’s Ms. Fan tweeted a copy of an airline statement saying the magazine would be withdrawn. The airline put the blame on the magazine’s editorial team, ordered it to “learn its lesson” and said the article didn’t represent Air China’s views. She also shared the magazine’s apology to the carrier and its passengers.
You’ve probably been thinking to yourself, “Gee, I wish I couldn’t charge my phone while also listening to music.” Or perhaps, “Gosh, if only my headphones were more expensive, easier to lose and required frequent charging.” If so, you’re in luck.
Apple’s newest iPhone, unveiled on Wednesday, lacks the familiar 3.5-millimeter headphone jack. You can listen to music through the same lightning jack that you charge the phone with, or you can shell out for wireless headphones. The internets have been unpleased with this news.
To be fair, there are design reasons for doing this. As David Pogue writes, the old-fashioned jack is an ancient piece of technology. It’s been around for more than 50 years. “As a result,” says Pogue, “it’s bulky and in a phone, bulk = death.”
Players on headsets exchange strategy as two teams fire away at each other through the rubble of a virtual city. Thousands of video-game fans in an arena cheer as the clock ticks down to the five-minute finish.
“The nerves have got to be kicking in now,” an announcer says in a nearby booth.
The “Call of Duty” World Championship played out last weekend in Los Angeles and delivered an $800,000 prize to the first place team EnVyUs. The event’s promoter, Activision Blizzard, is the largest independent maker of video games in the U.S. Now, it’s trying to dominate the emerging business of professional video-game play by developing leagues, hosting tournaments and airing them live on its own online channel.
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