Focus Screen: Movie, Cartoon, Game

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Focus Screen

For screen addiction.

Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer & CoChairman:Tham Khai Meng
Vice-Chairman:Nopadol Srikieatikajohn
Group Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director:Gumpon Laksanajinda, Nopparat Wattanawaraporn
Copywriter:Kris Garford Spindler
Communications Manager:Varunorn Suphannanont
Account Management:Varunorn Suphannanont
Senior Copywriter:Natsa Chitchaitheekul
Retoucher:Montage Studio
Associate Creative Director:Lerdpong Jaturontrasame
Photographer:Boonsunh Chalard
Section Manager:Paiboon Suwansangroj
Print Production:Paiboon Suwansangroj

Letter of Recommendation: Letter of Recommendation: Ear Candling

It doesn’t actually get the wax out of your ears. But it can still provide a soothing ritual for a circle of friends.

Feature: Could Ancient Remedies Hold the Answer to the Looming Antibiotics Crisis?

One researcher thinks the drugs of the future might come from the past: botanical treatments long overlooked by Western medicine.

Feature: 27 Million Potential Hispanic Votes. But What Will They Really Add Up To?

For decades, political analysts have heralded the Latino vote as a “sleeping giant” that will solidify Democrats’ hold on power. But in cycle after cycle, turnout remains dismal.

E.U. Rules Aim to Allow Customers to Watch TV Across Borders

The proposed rules aim to allow people across the bloc to stream shows online and give national broadcasters a Continent-size audience.

Burger King: Announcement

Video of BURGER KING® | CHEETOS® Chicken Fries | Announcement

Harvey Weinstein Gets Oscar Boost After ‘Lion’ Screening

Although reviews were mixed, some see an opening for Mr. Weinstein’s company after a screening generated a euphoric buzz at the Toronto International Film Festival.

What Brands Can Learn From the Psychology of Politics


The presidential election is one of the most spirited we have seen in decades, with two unprecedented candidates. When viewed through the prism of psychology, the dynamics of the race and politics in general become even more interesting in how they affect voters.

The reality is that politics is marketing. Candidates are marketing themselves to the population. The difference is that with politics there is a very bright-line scorecard (actual voting) and very frequent data updates (polling) that can give marketers quick, pertinent feedback on the effects of their efforts. There are many psychological marketing lessons that apply to both areas that play out in today’s races.

Consistency principle

Continue reading at AdAge.com

Google Cuts Ties With Ad Tech Firm Over Ad-Block 'Surprise'


Google will end its business relationship with ComboTag, the ad buying platform that teamed up with AdBlock Plus, according to Google’s head of ads.

Sridhar Ramaswamy, senior VP of ads and commerce at Google, said the company was taken totally by surprise when AdBlock Plus and ComboTag announced on Monday that they would offer an ad exchange that served web ads to ad-blocking consumers.

“It’s an uncomfortable development for us,” Mr. Ramaswamy said of the fact that AdBlock Plus was “moving from being an ad-blocking company to being a driver of ads.”

Continue reading at AdAge.com

Stylish Cycling Rainwear – Emma Jorn's Collection Features Women's Clothing for Cycling in the Rain (GALLERY)

(TrendHunter.com) Emma Jorn, a designer from Denmark, has released a collection of women’s rainwear made specifically for cycling. The collection, called the Ilse Jacobsen Hornbaek by Emma Jorn, features…

Viacom, Mattel to Stop Third-Party Tracking of Children's Online Activities


Viacom, Mattel and other companies will stop allowing third parties to track children’s online activities in a deal with New York’s top cop over data pulled from popular websites directed at kids under 13 years old.

The companies, including Hasbro and JumpStart Games, violated the Children’s Online Privacy Protection Act of 1998, which bars companies from collecting or using personal information of young children without parental approval, New York Attorney General Eric Schneiderman said in a statement on Tuesday.

Mr. Schneiderman began probing the industry two years ago after discovering that websites operated by the companies enabled third-party marketers to track so-called persistent identifiers, such as cookies and IP addresses, that can be used to recognize a specific user over time and across websites, according to the statement.

Continue reading at AdAge.com

Pop Quiz: Can You Pass the Ad Age Test?


Pencils up! It’s time to limber up your brain with our back-to-school pop quiz. Test out your knowledge of the marketing news of the past few weeks and share your score with your friends.

A note about scoring: The answer you click on will turn green if it is correct (or red if it is not). The percentage shown is the percentage of others who chose the same response. You will get a final score at the finish.

Continue reading at AdAge.com

Health Pros Play Leading Role in Push for Brand Loyalty


Organic baby food maker Plum Organics got an unexpected free plug a couple years ago when Kate Middleton told Vanity Fair that she satisfies young Prince George’s hunger pangs with the marketer’s additive-free baby food. But while a shout-out from the royal family is always nice, Plum prefers to spend its influencer marketing dollars on dieticians and doctors, not future kings.

Celebrity plugs can help make a product look cool, said Ben Mand, senior VP-brand marketing and innovation at Plum Organics. But “baby food is a serious thing, especially for parents,” he added. So “at the end of the day, they also are going to look to their physician, their pediatrician or other health-minded, nutrition-minded researchers.”

That is why Plum Organics and other brands seeking a wellness halo are increasingly hooking up with certified health professionals to plug their products in tweets, videos and sponsored blog posts. Celebrities might have massive followings, but doctors, veterinarians, nutritionists, fitness instructors and other health pros bring trustsomething that brands crave as they seek loyalty from increasingly skeptical consumers.

Continue reading at AdAge.com

Heineken: #MoreThanARace

 

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u003Ca href=u0022/creative/lorenza_montorfanou0022u003ELorenza Montorfanou003C/au003Eu003Cbr /u003EnAccount Manager: u003Ca href=u0022/creative/silvia_ghirettiu0022u003ESilvia Ghirettiu003C/au003Eu003Cbr /u003EnHead of Tv: u003Ca href=u0022/creative/silvia_cattaneou0022u003ESilvia Cattaneou003C/au003Eu003Cbr /u003EnExecutive Producer: u003Ca href=u0022/creative/helen_kennyu0022u003EHelen Kennyu003C/au003Eu003Cbr /u003EnProducer: u003Ca href=u0022/creative/karen_obrian_0u0022u003EKaren Ou2019Brianu003C/au003Eu003Cbr /u003EnDirector: u003Ca href=u0022/creative/nicola_fuglsigu0022u003ENicola Fuglsigu003C/au003Eu003C/pu003En”,”format”:null,”safe_value”:”Heineken: #MoreThanARacernrnTVrnItalyrnAlcoholic DrinksrnPublicisrnHeinekenrnrnHeineken | Publicis | 09/2016–2rnrnu0026lt;pu0026gt;Advertising Agency: u0026lt;a href=u0026quot;http://www.publicis.it/?lang=enu0026quot;u0026gt;Publicis, Milan, Italyu0026lt;/au0026gt;u0026lt;br /u0026gt;nGlobal Chief Creative Officer: u0026lt;a 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Javelin Block: Holy ground

 

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NCAA: Done

Video of NCAA PSA: Done

NCAA: 2%

Video of NCAA PSA: Two percent

Dunkelziffer E.V.: The Unforgettable childhood

Print
DUNKELZIFFER E.V.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer:Dr. Stephan Vogel
Creative Director:Helmut Meyer, Lothar Mueller
Art Director:Jawad Saleem
Copywriter:Lothar Mueller
Illustrator:Jawad Saleem

McDonald's: Coffee

McDonald's: Coffee

IKEA: Every other week


Film
IKEA

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Art Director:Jesper Holst, Michal Sitkiewicz
Copywriter:Mark Ardelius, Rickard Beskow
Creative Director:Magnus Jacobsson
Graphic Design:Sara Bellafesta
Account Director:Kjell Mansson
Planner:Jerker Winther
Agency Producer:Leila Widgren
Account Manager:Agneta Oppenheim
Production Company:Bacon
Director:Martin Werner, Bacon
Executive Producer:Ylva Axel, Bacon
Producer:Joel Rostmark
DoP:Mattias Rudh
Set Design:Catharina Nyqvist Ehrnroot
Costume design:Johanna Borggren
Post Production:BaconX