Sep
14
Fox Co-Presidents Sign Multiyear Contracts
Posted in: UncategorizedAfter a sexual harassment scandal and the departure of Roger Ailes at Fox News, the elevations of Bill Shine and Jack Abernethy are meant to promote calm.
Sep
14
Books of The Times: Review: ‘Blood at the Root,’ a Tale of Racial Cleansing Close to Home
Posted in: UncategorizedPatrick Phillips’s first nonfiction book is about a Georgia county that banished all its black citizens in 1912 and was still 99.95 percent white in 1997.
Sep
14
Apple Swamps Web Video With 107-Second Summary of New-Product Showcase
Posted in: Uncategorized
With all the coverage, chatter and promotion around Apple’s latest versions of the iPhone and Apple Watch last week, it’s no surprise that its video campaigns piled on the views on our latest Viral Video Chart.
Not strictly a measure of “viral” activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views. But by any measure, nearly 54 million views for Apple’s “Don’t Blink” stands out. The video summarizes the company’s lengthy product showcase in 107 seconds.
Sep
14
Watching People Eat Is Big in Korea; Now It's Supposedly Coming to America
Posted in: Uncategorized
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet broadcasting: watching people eat.
Dubbed “social eating,” the practice is popular in South Korea and is picking up steam in the U.S., Twitch Chief Executive Officer Emmett Shear said Wednesday at the TechCrunch Disrupt conference in San Francisco. It’s a difficult pastime for people in the U.S. to initially grasp, he acknowledged, but he said it’s gaining traction, along with rising demand for non-gaming content.
Disbelief about the growth potential for Twitch, a platform for watching people play video games, has taught him not to discount something he doesn’t personally understand, Mr. Shear said.
Sep
14
Wednesday Odds and Ends
Posted in: Uncategorized-H&M launched a spot subverting Tom Jones‘ 1971 hit “She’s A Lady” to promote its 2016 autumn collection (video above).
-McKinney protests North Carolina House Bill 2 (you know, the bigoted bathroom one) with “Boycott Band — The Countdown.”
-Framingham, Massachusetts agency CommCreative moved into a new building. We assume it is a nice-looking building since the press release describes it as both “fully renovated” and “historic.”
-ContagiousLA added Daniele Anastasion to its directorial roster for exclusive representation on spots and branded content projects.
-Moondog Edit added senior editor Cristina Rackoff.
–Creative studio Carbon welcomed creative director John Price to its Los Angeles office.
-Los Angeles commercial production company Nonfiction Unlimited added Jason Benjamin to its directorial roster.
–Haberman of Minneapolis hired Emalie Wichmann, formerly with Olson and UnitedHealthcare, as its newest associate creative director.
Sep
14
Adobe cria linha de camisas com as fotos mais clichês dos bancos de imagem
Posted in: Uncategorized
A montadora de carros Opel não é a única empresa fora do ramo têxtil que resolveu criar roupas. A Adobe lançou hoje uma nova linha de camisas que tem como objetivo mostrar as piores, mais esquisitas e antigas imagens tiradas de bancos de imagens. A ação serve para divulgar o Adobe Stock, o banco de […]
> LEIA MAIS: Adobe cria linha de camisas com as fotos mais clichês dos bancos de imagem
Sep
14
Apple Swamps Web Video With 107-Second Summary of New-Product Showcase
Posted in: Uncategorized
With all the coverage, chatter and promotion around Apple’s latest versions of the iPhone and Apple Watch last week, it’s no surprise that its video campaigns piled on the views on our latest Viral Video Chart.
Not strictly a measure of “viral” activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views. But by any measure, nearly 54 million views for Apple’s “Don’t Blink” stands out. The video summarizes the company’s lengthy product showcase in 107 seconds.
Sep
14
Dentsu Aegis' Vizeum Becomes Part of 360i in the U.S.
Posted in: Uncategorized
Dentsu Aegis Network’s Vizeum is becoming a business unit within sibling shop 360i in the U.S., a move that will help 360i, an agency largely known for its digital prowess, offer more integrated paid, earned, and owned solutions to clients.
Vizeum U.S. CEO Steven Feuling will be stepping down from the company this fall after a transition period. Patrick Affleck, exec VP-digital and innovation at the agency, will become president of Vizeum U.S., reporting to 360i Executive Chairman Bryan Wiener.
In addition to amplifying 360i’s media planning and buying capabilities, the transition will bring in 150 staffers from Vizeum’s Los Angeles and New York offices, bringing the total of 360i employees around the country to 950. Vizeum was created in 2003 but didn’t arrive in the U.S. until 2011. It will retain its name and will continue to work on business as part of its global network of 70-plus markets. Next year, Vizeum’s New York team will join 360i’s office. Mr. Wiener said the plan for the Los Angeles operation is still being figured out.
Sep
14
IFAW: Pups
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New campaign for IFAW (International Fund For Animal Welfare) introduces the cuddly toy Suzy Puppy with mock toy ad, Parliamentary launch (with every single MP being sent an actual Suzy Puppy toy) and appearances in selected independent toy shops, vets and grooming shops. The campaign for IFAW aimed at highlighting the epidemic of breeders and smugglers producing puppies solely for profit – puppies who are generally taken from their mothers too young and have birth and health defects – such as Parvo Virus, Dysentery and Conjunctivitis. The star of the campaign, which has three distinct elements, is a stuffed toy puppy called Suzy Puppy.
Sep
14
How Long Is an Actress Onscreen? A New Tool Finds the Answer Faster.
Posted in: UncategorizedSoftware developed for the Geena Davis Institute on Gender in Media could analyze a 90-minute film in 15 minutes, an engineer said.
Sep
14
Audi, Airbnb and VB&P Take a Drive Through Death Valley
Posted in: Uncategorized
When last we heard from Audi and Venables Bell & Partners, the agency/client turned to Iggy Pop to convince us that intelligence and innovation are today’s version of punk and that tech innovators are the new rock stars.
The new spot is quite different. It (sort of) celebrates Audi’s status as a returning Emmy’s sponsor but focuses more on the company’s new partnership with the ubiquitous Airbnb.
Emmy viewers and others will have a chance to experience the life of this badass dude, who only drives an Audi, only drinks fair trade artisanal coffee, and chooses to spend his time scheduling family trips to the hippest spot in Nevada: the middle of Death Valley.
Dude feels the need for speed. He also has some nostalgia for old school things like New York Times paper delivery, but his kids seem a little bored as the son plays with dangerous animals and the daughter tries hard to kill their monthly data plan. Why wouldn’t this guy leave his kids with the in-laws, we wonder?
The circumstances behind this narrative are fictional, but the house is real — even if its current purpose is to promote the Audi R8.
Some details: renters can stay in that house for the low price of $610 per night, but they can’t bring a dog, check in after 3 PM, smoke a cigarette, throw a party or invite kids aged 0 to 12. So the guy above is blatantly flaunting the rules while taking the opportunity to enjoy the “Audi VIP treatment,” which amounts to “one day of driving – all under the masterful eye of some of our best driving instructors” along with “a chance to experience 0-60 mph in 3.2 seconds.”
This house doesn’t include an address or, presumably, a working wi-fi connection. But it does have an R8 parked in the dusty driveway, and “nearly every star in the sky can be seen at night, offering the experience of a lifetime.” Winners’ meals will be prepared by a personal chef before some unspecified “evening entertainment/activities.”
The work doesn’t have much to do with the Emmys, but it will debut during the ceremony on Sunday. Regarding the ceremony itself, the question is not which shows will win but how many more awards will go to Game of Thrones than all other contenders combined.
CREDITS
CLIENT NAME: Audi of America
BRAND: Audi
SPOT NAME: Desolation
AIR DATE: 9/18/16
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Justin Moore, Erich Pfeifer
ASSOCIATE CREATIVE DIRECTOR, COPYWRITER: Matt Miller
ASSOCIATE CREATIVE DIRECTOR, ART DIRECTOR: Matt Keats
SENIOR ART DIRECTOR: Kyle Jones
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
SENIOR PRODUCER: Matt Flaker
PRODUCTION COMPANY: MJZ
DIRECTOR: Craig Gillespie
DIRECTOR OF PHOTOGRAPHY: Phillip Lesourd
EXECUTIVE PRODUCER: Emma Wilcockson
PRODUCER: Martha Davis
EDITING COMPANY: Final Cut Editorial
HEAD OF PRODUCTION/FINAL CUT: Suzy Ramirez
EDITOR: Crispin Struthers
MUSIC COMPANY: Human
COMPOSER: James Leibow
CREATIVE DIRECTOR: Craig DeLeon
EXECUTIVE PRODUCER: Jonathan Sanford
SOUND DESIGN AND MIX: 740 Sound
MIXER: Chris Pinkston
SOUND DESIGNERS: Chris Pinkston, A. Josh Reinhardt, Rob Marshall
EXECUTIVE PRODUCER: Scott Ganary
PRODUCER: Jeff Martin
ASSOCIATE PRODUCER OF MIX: Geena Richard
VFX/FINISH: Framestore
COLORIST: Beau Leon
VFX SENIOR EXECUTIVE PRODUCER: James Razzall
VFX SENIOR PRODUCER: James Alexander
VFX CREATIVE DIRECTOR: Alex Thomas
HEAD OF BRAND MANAGEMENT: David Corns
BRAND DIRECTORS: Chris Bergen, Ally Humpherys
ASSISTANT BRAND MANAGER: Bri Jones
PROJECT MANAGER: Talya Fisher, Leah Murphy
Sep
14
Coaches Go Undercover for NFL Ticket Exchange in New Spot From Grey New York
Posted in: UncategorizedCarolina Panthers coach Ron Rivera, New Orleans Saints coach Sean Payton and former coach Mike Shanahan go undercover to reprimand NFL fans using sources other than NFL Ticket Exchange to buy tickets in a new spot from Grey New York.
Ostensibly a “hidden camera” operation, the spot follows each coach as he meets up with a fan who bought tickets via a “seedy ticket deal” rather than going through the official Exchange. Each coach meets up with the prospective buyer in disguise, ostensibly as the ticket seller, but two out of the three are identified in one way or another.
In the case of Coach Payton it’s a knowing smirk, while the man purchasing tickets from Rivera straight up asks, “Are you Ron Rivera?”
Putting aside the stunt’s authenticity for a moment, having the coaches say “You’ve got to get your tickets on NFL Ticket Exchange, that way you know you’re getting the real deal” only goes so far. Aside from “getting the real deal,” what’s the service’s selling point? Are the tickets less expensive? Or is the question merely an ethical one for super fans?
In addition to the ad above, the campaign also includes social and digital extensions continuing the story, as well as behind-the-scenes footage.
Credits:
CREATIVE AGENCY: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto and Stephen Nathans
Creative Director/ Art Director: Mike Cicale and Lance Parrish
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Director: Lucy Hallowell
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Exec. Producer: Alison Horn
Townhouse VP, Producer: Bruce McDonald
Townhouse Assistant Producer: Alex Litke
Townhouse VP, Music Producer: Zach Pollakoff
Production Company: Big Block
Director: Josh + Vince
Editor (person & company): Patrick Colman & Final Cut
Post Production Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
GFX Artist: Phillip Brooks
Sound Designer/Mixer: T. Terressa Tate
Music/Sound Design (person & company): BANG
Sep
14
Twitter vira canal de televisão com aplicativos para Apple TV e Xbox One
Posted in: Uncategorized
Rede social fará amanhã o primeiro streaming ao vivo de um jogo da NFL
> LEIA MAIS: Twitter vira canal de televisão com aplicativos para Apple TV e Xbox One
Sep
14
Andrew Bird's New Music Video Is Also a Quietly Heartbreaking PSA About Gun Violence
Posted in: UncategorizedIf you’ve ever wondered about the effect that the increased frequency of mass shootings has had on the lives of young children, and how it can impact their day-to-day lives, this remarkable music video from Everytown for Gun Safety and Andrew Bird will clarify that.
Sep
14
A Chinese Ad Tech Titan Looks to U.S., Partners With Twitter-Owned MoPub
Posted in: Uncategorized
IPinYou is regarded as China’s largest programmatic ad buying platform, but it’s also a company most U.S.-based marketers have likely never heard of.
That might change now that iPinYou is setting up its first international office in Bellevue, Wash., and establishing a partnership with Twitter’s MoPub, which has one of the largest exchanges for mobile in-app ads, the company said Wednesday.
IPinYou lets marketers buy ad space from publishers programmatically, and like most in the industry, it sees mobile as the next new digital frontier.
Sep
14
‘Human Glitter.’ The Beckerman Twins Are Fashion Week Stars
Posted in: UncategorizedCanadian sisters carry the flag for themselves and the brands they represent. Rihanna follows them. Jeremy Scott loves them.
Sep
14
DDB Chicago, State Farm Show the Pros and Cons of a Locker Room ‘Pep Talk’
Posted in: UncategorizedAfter retaining creative duties at the start of the year following an unofficial creative review, DDB Chicago launched a brand refresh for State Farm in June which saw the agency retire the longtime “Like a good neighbor, State Farm is there” tagline in favor of “Here to help life go right” and an emphasis on how State Farm can help its customers navigate life’s ups and downs.
With football season here, the agency teamed up with Green Bay Packers quarterback Aaron Rodgers and linebacker Clay Matthews III for a new, pigskin-friendly take on the same concept.
At the beginning of the spot, Matthews give a fiery locker room pep talk which inspires the team, presumably to victory. In the next scene, Rodgers repeats lines from the speech, “Nobody comes into this house without paying the price,” while stalking a fly with a golf club. Things go considerably less well in the latter scenario, but a State Farm representative arrives to help out.
While we remain unconvinced that “Here to help life go right” has the staying power of “Like a good neighbor, State Farm is there,” the new spot shows the flexibility and potential inherent in the approach.
The juxtaposition of the same words applied to different scenarios, yielding disastrous results when wrongfully applied, makes for some nice comedic framing that helps demonstrate the benefits of combining home and auto coverage with State Farm.
Matthews asking “Well, did you get it?” with a mouth full of sandwich is a nice touch.
Credits:
Advertising Agency: DDB Chicago
Creative Directors/Art Directors/Copywriters: Brian Boord, Chad Broude
Group Creative Director: Mel Routhier
Producer: Scott Kemper
Sep
14
Com iOS 10, Apple deixa emojis mais modernos e com variada representação feminina
Posted in: Uncategorized
Além de 37 novas figuras, outras 632 passaram por um redesign
> LEIA MAIS: Com iOS 10, Apple deixa emojis mais modernos e com variada representação feminina
Sep
14
Scene City: Jessica Alba Parties at Tory Burch’s Home for Fashion Week
Posted in: UncategorizedTuesday night’s festivities included cocktails at the Pierre Hotel for Ms. Burch’s new collection, and a party for Interview magazine.
Sep
14
Laughing All the Way to the Bank: Rio Olympics Make NBC $250 Million Richer
Posted in: Uncategorized
While the ratings for the 2016 Summer Olympics didn’t quite measure up to NBC’s early projections, the Peacock still managed to strut away from Rio with a tidy profit of over a quarter-billion dollars.
Speaking Wednesday at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference, NBC Universal CEO Steve Burke characterized the Olympics as a “tremendous success,” adding that the company “made over $250 million in Rio,” thanks to a 20% increase in ad sales volume compared to what it took in during the London Games.
The Rio cash surplus more than doubled the $120 million NBC pocketed four years ago in London. Mr. Burke noted that the profit marked a stark contrast versus the NBC-produced Olympics of yesteryear, when the network would lose as much as $200 million on the 17-day event.
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