Hasta La Creative!

No Spoilers Talk Show #37, nova edição do podcast do Spoilers, os colunistas Denis Pacheco, Fernanda Sgroglia, Leticia Arcoverde e Leonardo La Terza se reuniram para um pouco sobre a relação cada vez mais próxima do cinema com a televisão. Em edições passadas, já falamos sobre como a TV se alimenta de filmes e cria suas próprias versões, mas hoje […]

> LEIA MAIS: Spoilers Talk Show #37 – A TV precisa do cinema?

(TrendHunter.com) From functional waters to naturally sweetened juices, the September 2016 beverage trends reveal a clear emphasis on healthier drink options. Indeed, the sugary sodas and energy drinks of the past…

(TrendHunter.com) As the September 2016 VR trends reveal, virtual technology is quickly moving beyond the world of gaming to change the way we view other forms of video content.

One form of entertainment that is…

Outdoor, Direct Marketing
MilitaryWithPTSD.Org

“The Speaking Fireworks,” a headphone system created by MilitaryWithPTSD.org, along with advertising agency Area 23, employs cutting edge audio-interference technology to help bring American war veterans with PTSD back to the vibrant shows that celebrate their sacrifices for our freedom. Loud noises that sound similar to the blasts from artillery and other machines of war are one of the most common trigger of the crippling effects of PTSD. 

Through an immersive sound experience, the technology detects and transforms the loud reports from the firework blast into statements of gratitude. The statements are crowdsourced and can be recorded by the public on TheSpeakingFireworks.com. 

The technology is currently a working prototype, with the partnership hoping to manufacture the product and make it affordable and easily available to any veteran that needs it. The partnership will be joining with Global Giving to crowdsource different stages of the project.

Advertising Agency:Area 23, New York, USA
Executive Creative Director:Tim Hawkey
Vp:Bernardo Romero, Jesse Kates, Ronnie Caltabiano
Creative Directors:Bernardo Romero, Jesse Kates
Associate Creative Director:Ronnie Caltabiano
Copywriter:Tim Hawkey, Jesse Kates
Art Director:Bernardo Romero
Designer:Bernardo Romero
Director:Stefano Ferrari
Executive Producer:Anna Lopez
Video:Ronnie Caltabiano
Sound Editing:Ronnie Caltabiano
Technology:Biz&Sys
Development:Biz&Sys
Colorist:Out of the Blue
Sounds Design and Mix:Sonido

Film
Marriott

Advertising Agency:Grey, New York, USA
Chief Creative Officer:Andreas Dahlqvist
Executive Creative Directors:Leo Savage, Jeff Stamp
Senior Creative Directors:Asan Aslam, Noah Will
Acd:Brian Mekjian, Ryan McCarthy
Art Director:Brian Mekjian, Garam Park
Copywriter:Ryan McCarthy
Designer:Robert Jencks
Project Manager:Rachel Moser
Managing Director:Chris Ross
Account Directors:Nadine Falco, Ilisia Shuke
Senior Account Executive:Suzie Wyman
Executive Strategy Director:Tony Lederer
Strategy Director:Rogério Colantuono
Executive Production:Townhouse
President:Bennett Mccarroll
Head Of Integrated Production:James Mcpherson
Executive Producer:Kim Kietz
Producer:Alexander Kramer
Music Producers:Benjamin Dorenfeld, David Lapinsky
Production Company:B-Reel
Director:Tom Malmros
Director Of Photography:Christian Haag
Editor:Brand New School
Music:Heard City
Sound Design:Heard City

Film
AAA

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy.

And who gets the most enjoyment out of driving in cars? Dogs.

To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance.

Advertising Agency:Muh-Tay-Zik | Hof-Fer, San Francisco, USA
Executive Creative Director:John Matejczyk
Art Director:Jeremy Diessner
Copywriter:Adam Arber
Photographer:Chris Wilson
Producer:Megan Ubovich

Online
Audi

Director:Shynola
Editor:Shynola
Vfx:Shynola
Music:Mark Pritchard, Beautiful People, Warp Records
Starring:Sonya Cullingford, Chihiro Kawasaki
Choreographer:Ryan Chappell
Director Of Photography:Ben Fordesman
Producer:Lisa Joseph
1st assistant director:Ezra Sumner
Wardrobe:Becky Seager
Hair:Charlotte Kraftsman
Makeup Artist:Charlotte Kraftsman
Colourist:Scott Harris, Unit

Online
Mts

While the world was using LTE and testing 5G, Ukrainians just got their hands on 3G. A thrilling speed race tests prosaic 3G speed. Watch the smartphone falling from the highest monument in Europe while uploading the picture on facebook. What will be faster?

Url: http://3gspeed.mts.ua/#en

Advertising Agency:Isd Group, Kiev, Ukraine
Creative Director:Viktor Shkurba
Art Director:Viktor Shkurba
Strategy Director:Mikhael Traverse
Creative Group Head:Ihor Tulub
Lead Designer:Sergey Komlev
Technical Director:Alexander Savin
Lead Developer:Aleksey Nasirov
Account Manager:Svetlana Mironchuk
Producer:Svetlana Mironchuk
Head of Analytics:Vladimir Bilets
Cameraman:Sergey Rud
Aerial Photography:Andrey Khris
Executive Producer:Evgeniy Gurkovsky
Makeup:Tatiana Horoshun
Stylist:Svetlana Tsilyk
Music:Inna Shevchenko
Sfx:Inna Shevchenko