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Outdoor, Print
BMW

Since 1975, Britain’s drivers have enjoyed a longstanding love affair with the BMW 3 Series. In those 40 years, a number of cultural landmarks have been embedded into British consciousness. They might however, need some context for anyone who’s not British. 

1975: Jaws released in cinemas and terrified British cinemagoers. 

1982: Disaffection grew with the British government as interest rates rose to an eye-watering 14%. 

1990: During Italia 90 (Football World Cup), England lost its semi-final game to West Germany through a penalty shootout. In doing so, kick-starting England’s woeful penalties record. 

1998: JK Rowling’s Harry Potter cast an enduring spell on British and international audiences. 

2005: YouTube launched, revolutionising how we watch and share video content. With the introduction of ConnectedDrive, the 3 Series became Internet enabled. 

2015: Emissions are a topic of hot political debate ahead of the UK General Election.

Advertising Agency:FCB Inferno, London, United Kingdom
Copywriter:Simon Cenamor, Ben Edwards
Art Driector:Simon Cenamor, Ben Edwards
Social Media Manager:Laura Visick
Chief Creative Officers:Al Young, Owen Lee
Managing Partner:Katy Wright
Account Manager:Dan Smith, Tristan Ostrowski
Senior Designer:Adam Booker, Adam Booker
Art Director:Adam Booker, Adam Booker
Head Of Interactive Design:Gilles Bestley
Strategy Director:Ben Jaffe
Operations Director:Trudy Hardingham
Head of Artwork:Richard Bagley
Artworker:Matt Johnson
Photographer:Mark Bramley

Viceland launched its U.K. operation this week, kicking off an aggressive international rollout that will see the TV channel starting up in more than 50 countries over the next few months.

Matt Elek, Vice Media’s CEO for Europe, the Middle East and Africa, is masterminding the company’s world domination plan from his London office: marketing, scheduling and budgeting will all be managed from the U.K. as Viceland extends its influence across new markets.

“It’s weirdly calm,” Mr. Elek said, speaking on day one of the U.K. launch. “I was expecting it to be frenetic and stress-filled, but there are no major dramas. It’s professional.”

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Los Angeles-based independent agency Zambezi hired Chris Einhauser as group account director, focusing on the Cox Automotive’s Autotrader and Kelley Blue Book brands and reporting directly to Zambezi partner and managing director Pete Brown. 

“Chris is a fantastic people person and a top notch ad man,” Brown said in a statement. “He has experience with some of the greatest brands in the business. He’ll be an incredible asset for Zambezi and for our client Cox Automotive as we continue to grow both our brands. We’re totally excited to have him join us.”

Einhauser joins Zambezi from Droga5 New York, where he has spent nearly two and a half years as a senior account director on Smartwater, Dun & Bradstreet, Chase Bank and Johnsonville Sausage. Before joining Droga5, he spent a little over a year as vice president, account director at Grey New York, where he worked on the agency’s LongHorn Steakhouse account. Einhauser has also served stints in account supervisor roles at Cramer-Krasselt and Venables Bell & Partners.

“I’m so happy to join an agency that is doing amazing work and pumped to be working across the iconic Kelley Blue Book and Autotrader brands,” said the newest Zambezi employee. “I’m a relationship guy. I prefer open doors, candid discussions and a personable work environment between clients and colleagues. That’s what fosters a great partnership and ultimately the best outputs, and that’s what Zambezi is all about.”

Einhauser’s marks the latest in a string of new hires at Zambezi in recent months, including Janine Zaim as its first director of recruiting last month, executive director of technology Justice Erolin in July, marketing and business development Josie Brown in May and group strategy director Ryan Richards/account director Gordon Gray in March.

Viacom, reeling from a legal battle for control of the media giant, cut its quarterly dividend in half to preserve cash amid falling revenue and said its interim President-CEO since last month, Tom Dooley, has told the board that he will depart.

“While this was a difficult decision for me, I have great admiration for our new Board and I feel that they will be best able to execute on their vision for the Company in the hands of a new President and CEO,” Mr. Dooley said in a statement.

Mr. Dooley will continue through Nov. 15, which will “allow the board to conduct an orderly succession process,” Tom May, Viacom’s chairman, said in a statement Wednesday.

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Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.

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Taking a messaging app like WhatsApp or Snapchat to a global audience requires more than one-by-one customer acquisition. When it comes to adopting a new form of communication, not only do consumers have to buy in, but so do their personal networks, otherwise users — and the app builders — will only find silence on the other end of the line. In other words, growing a messaging app requires word-of-mouth to spread, but exponentially, and on steroids.

This means that a marketer like Scott Nelson, who leads North American operations at Viber, had to help build a strong community of users before his company’s app reached its tipping point. (Today, Viber enjoys 750 million users after just five years.) However, building a bigger community never quite ends for an app like Viber, the David to not just one but several Goliaths in the United States. Read on as Mr. Nelson shares how Viber used traditional tactics plus a smart serving of influencer strategies to grow its home base.

The first campaign

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