Direct Marketing, Design
Publico Newspaper
Advertising Agency:Fuel, Lisbon, Portugal
Creative Director:Pedro Bexiga, Marcelo Lourenco
Producer (Agency):Pedro Silva
Show Off Director:Alexandre Montenegro, Luciano Ottani, Ivo Cordeiro
Outdoor, Print
Hospitalar Health Insurance
Obesity kills. Exercise regularly.
Obesity kills. Watch what you eat.
Advertising Agency:Giacometti, São Paulo, Brazil
Creative Director:Lucas Fujarra
Art Director:Lucas Fujarra
Copywriter:Rodolfo Rocha
Illustrator:Eik Sorgi
Online
BMW Korea
BMW’s campaign was on air with the title With the placement of the video content on various kinds of video platforms and communities like YouTube, Facebook, etc., it became a viral content, surpassing 3.2 million views within the first week. Also, the content has been shared more than 4,300 times on SNS platforms and it is continuously being shared even now. By looking at these data and the comments written by the viewers, we can conclude that the potential BMW consumers were able to indirectly experience the JOY of BMW through the video.
Advertising Agency:INNORED, Seoul, South Korea
Online
McCann Montevideo
As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition perfume, I CANN Eau de Créativité, with the purpose of making it a medium to boost creativity.
“What brands say is important, but more important is what they do. For this reason we wanted to create something special that would reflect McCann’s mission: to make brands play a meaningful role in people’s lives”, says Leándro Gomez, McCann Montevideo CEO and General Creative Director.
According to Gómez, because McCann’s role is to encourage creativity among clients and in their brand development, the agency wanted to develop a product that would boost creativity among its own people.
“In our research we determined that creativity is completely emotional and with no logical process. We also learned that scents are a powerful medium to convey emotions – in fact, 75% of our emotions are connected to scents that immediately take us back to very specific moments of our lives. That is why we wanted to create a sent that symbolizes creativity”, Gomez says.
The product, named I CANN Eau de créativité, was created in a unisex formula with citric fruit notes. But the bottle posts instructions about the application of the scent: The bottle cannot be opened until a BIG IDEA is found.
The first application onto the skin must be made after a peak moment of creativity. In this way, the aromatic notes will be fixed in the user’s olfactory memory, associating the scent with the momentum of creative discovery.
Users must repeat the proper application at least three times to succesfully establish the connection between the scent and creativity.
The name of the perfume – “I CANN” – emphasizes that everybody can develop and expres the power of their own creativity, and the campaign to promote it was starred by the agency staff.
Advertising Agency:McCann, Montevideo, Uruguay
Creative Director:Leandro Gomez Guerrero
Copywriter:Leandro Gomez Guerrero, José Majó
Art Director:Gerardo Podhajny, Michel Donatte
Project Manager:Sabina Ricagni
Production:Natalia Azzato
Video Edditing:Franco Ricagni
Photographer:Punchi Barriola, MAGOYA
Film
Mini
Advertising Agency:BSSP, Sausalito, USA
Chief Creative Officer:John Butler
Creative Director:Mark Krajan
Senior Art Director:Sinan Dagli
Senior Copywriter:Luke Zehner
Senior Producer:Lori Pisani
Head Of Integrated Production:Adrienne Cummins
Account Director:Danny Peters
Account Supervisor:Michelle Finelli
Business Manager:Nihad Peavler
Director:Matt Baron
Company:All Day Every Day
Editor:Pete Koob, Christopher Kasper, Andy Berner
Editorial Company:Cut & Run
Music:Joaby Deal
Music Company:One Union
Color Grading:Shane Reed
Color Grading Company:Apache
Finish:Jogger
Print
Breeze
Advertising Agency:MullenLowe, Singapore
Senior Account Executive:Rosa Trinh
Associate Regional Account Director:Khatkhanang Chavalitsakulchai
Global Creative Director:Alex Okada
Creative Director:Ang Sheng Jin
Art Director:Alex Tan, Andrew Ho
Copywriter:Daniel Kee
Photographer:Jeremy Wong, Nemesis Pictures
Agency Producer:Jacqueline Wong
Illustrator:Evan Lim, The Rabbit Hole
Executive Creative Director:Erick Rosa
Film
Foster Farms
Advertising Agency:Odysseus Arms, San Francisco, USA
Design Director:Libby Brockhoff
Creative Director:Franklin Tipton
Managing Director:Eric Dunn
Art Director:Rachel Ngun
Executive Producer:Cherie L. Appleby, Kevin Byrne, Eric Mccasline, Alek Rost, Adrea Lavezzoli
Production Company:Hungry Man
Director:Dave Laden
Managing Partner:Kevin Byrne
Producer:Caleb Dewart, Garrett Braren
Director Of Photography:Chrisophe Lanzenberg
Editorial:Final Cut
Editor:Paul Zucker
Assistant Editor:Dillon Stoneburner
Production & VFX:Significant Others
Vfx:Dirk Greene
Flame Artist:Dirk Greene
Sound Mix:Beacon Street
Composer:Andrew Feltenstein
Props:Legacy Effects
Monster Design:Legacy Effects
Production Designer:Alan Scott
Design And Build:Theodore Haines
Film
Honda
Advertising Agency:Karmarama, London, United Kingdom
Creative Directors:Cathy Hutton, Jo Jenkins
Planner:Matthew Waksman
Business Lead:Rob Hopson
Production Company:Academy Films
Director:Jeff Labbe
Producer:Cathy Green
Production Manager:Kerry Smart
Director Of Photography:Stephen Keith Roach
Offline Editor:Nik Hindson, The Assembly Rooms
VFX Post House:Mpc
Vfx Supervisor:Bruno Fukumothi
Vfx Producer:Luke Rafferty
3D Lead:Tim van-Hussen
Colourist:Jean-Clement Soret
Sound Design:Sam Ashwell, 750
Print
Peta
Don’t buy a trophy from a breeder. Adopt a companion.
Advertising Agency:Y&R, New York, USA
Chief Creative Officer:Leslie Sims
Executive Creative Directors:Christian Carl, Thomas Shim
Art Directors:Marcos Porrata, Yaiseli Gonzalez, Kim Governali
Copywriter:Melanie Leonard
Production Studio:Lightfarm Brazil
Directors:Milton Menezes, Rafael Vallaperde
Photographers:Milton Menezes, Anderson Santos
Post Production:Thiago, Paladino, Marcéu Lobo, Ramon Saroldi
Concept Art:Beto Campos, Caio Monteiro
Cgi:Raphael Coppola, Rafael Moco, Diego Maricato
Production Manager:Thadeu Félix
Director:Helena Lopes
Executive:Karen Maia
Print
Subway
Your sub, your way. Eat fresh.
Advertising Agency:McCann, London, United Kingdom
CoPresident & CCO:Rob Doubal, Laurence Thomson
Creative:Imogen Jones, James Rooke
Account Director:Alba Berdala
Studio Imaging Director:John Martin
Head of Art Buying:Sophie Chapman Andrews
Executive Producer:Sophie Chapman Andrews
Project Manager:Anna Henderson
Outdoor, Print
Unicef
Every share hurts. Every time you share videos and photos of victims of cyberbullying you are approving child abuse and become part of it. It’s your responsability to change this reality, don’t share the blame.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada, Emerson Navarrete
Photographer:Jota Velásquez, Vlqzphoto Estudio
Rubicam Retoucher:Silvana Mercado
Copywriter:Patricio Reyes, Jaime Díaz
Art Director:Sergio Araya, Sergio Edwards
Retoucher:Salamagica
Outdoor
Lufthansa
The Lufthansa Travel Compass offers the latest 360° video technology and lets you explore the globe’s metropoles from Berlin and Hamburg, Germany.
Outdoor, Print
Elements
It’s amazing how words can do that, just shred you inside out.
Advertising Agency:Elements Branding, Chennai, India
Creative Director:Prakash Kamaraj
Art Director:Resham Thapa
Copywriter:Sai Kripa
Illustrator:Prakash Kamaraj
Photographer:Mohan Sridhar
Additional Credits:Aishwarya Iyer, Jishnu K Menon, Bavithra, Rana Dass
Print
SOS Children’s Villages International
A like can make it possible. Join us to donate.
Advertising Agency:TBWARAAD, Dubai, United Arab Emirates
Chief Creative Officer:Walid Kanaan
Creative Director:Manuel Bordé
Associate Creative Director:Alex Pineda
Head Of Production:Rouba Asmar
Art Director:Oswaldo Sá
Brand Leader:Saad Gharzeddine
Illustrator:Raluca B?raru
Senior Account Executive:Elizabeth Aroyan
Head Of Accounts:Joe Laham
Outdoor, Print
Johnson’s Band-Aid
Advertising Agency:DDB, Sao Paulo, Brazil
Chief Creative Officer:Arício Fortes
Executive Creative Director:Paulo Coelho
Creative Director:Adriano Alarcon, Carlos Schleder
Rtvc Director:Fabiano Beraldo
Production Director:Clariana Costa
Graphic Producer:Nereu Marinho
Media Vice President:Adrian Ferguson
Media Director:Vilma Morais
Media Coordinator:Kellvyn Maior
Account Vice President:Marcelo Passos
Integrated Producter:Alessandra Salles
Final Art:Alexandre Candido
Retouching:Juary Leocadio
Art Director:Elias Carmo
Copywriter:Kiko Mattoso
General Media Director:Vicente Varela
Photographer:Rodrigo Ribeiro
Design
KFC
Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer & CoChairman:Tham Khai Meng
Vice-Chairman:Nopadol Srikieatikajohn
Group Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director:Gumpon Laksanajinda
Creative Group Head:Phacharanath Jamornchureekun, Natkanate Ruengrujmethakul
Copywriter:Kris Garford Spindler
Print Producer:Potrawee Wichien, Kannika Mongkolrattanachart
Senior Project Manager:Napas Warasestasak
Group Head:Maytinee Jaranphairee
Graphic Designer:Maytinee Jaranphairee
Management Partner:Nusara Tirabulkul
Account Management:Nusara Tirabulkul, Manruch Suttichaichot, Thanwarat Wanitcharoen
Communications Manager:Manruch Suttichaichot
Communications Executive:Thanwarat Wanitcharoen
Retoucher:Phichai Auejuthamanee
Photographer:Narubas Bangpasert
3D Printing Designer:Pochara Promsith, Komkrit Bilkusalan
Direct Marketing, Design
Coca-Cola
Advertising Agency:Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer & CoChairman:Tham Khai Meng
Chief Creative Officer:John Raul Forero
General Creative Director:Juan Pablo Alvarez, Mauricio Guerrero
Creative Director:Camilo Ruano, Iván Rivera, Andres Lamprea, Luis Ramirez
Post Production:David Studio
Art Director:Gabriel Escobar, Paola Galvis
Copywriter:Jorge Villareal
Agency Producer:Marcel Palacio
Executive Creative Director:Juan José Posada
Production Company:Akira Cine
Social Media Manager:Camilo Plazas
Head Of Planning:Alvaro Melendez
Music Composer:Santiago Ramirez, Real Music
Print
The Upper Crust Pizzeria
World can wait for a while.
Advertising Agency:GS Saatchi & Saatchi, Istanbul, Turkey
Creative Director:Kaan Ertüz, Oya Karabal Rapayazdic
Art Director:Onur Evin
Retouch:Onur Evin
Additional Credits:Itir Suer Erkan
Nike athletes do such great things, even voiceover artists are surprised.
The athletic wear brand’s “Unlimited” campaign, which launched last week with this baby-themed spot, really kicks into high gear today with “Unlimited You”—a long-form spot running as a 2:30 online and as a :60 on NBC’s coverage of tonight’s Opening Ceremonies of the Rio Olympics.
The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.
Building on Apple’s “Shot on iPhone” campaign, TBWAMedia Arts Lab gives us “The Human Family,” a new spot with Maya Angelou narrating her poem “The Human Family.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
