(TrendHunter.com) These at-home wellness innovations range from de-stressing bath kits to minimalist scent diffusers that purify and beautify the air in one’s home. When looking at inventive bath products,…
(TrendHunter.com) Normally apartment kitchens are the center of the home—with socialization, cooking and entertainment usually taking place in them. This Japanese apartment forgoes that tradition with its…
Inspired by a trip to the children’s room of the New York Public Library, the filmmaker sought to preserve the books’ lush illustrations when animating them.
A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.
Facebook has a simple strategy: bring advertiser demand from the Facebook Audience Network to the world’s largest publishers by integrating itself within a header bidding wrapper, a fairly new technology that lets Google’s competitors cut to the front of the line and bid on ad inventory.
As it stands right now, Index Exchange and AppNexus are among the leaders in header bidding wrapper technology. AOL has a wrapper, too, but isn’t as far along as the other two exchanges. They are all working with the world’s biggest publishers. And when Facebook integrates its header bidder within their wrappers, those publishers will have access to its Audience Network.
It’s official: the Donald Trump campaign is working with former Cruz camp data firm Cambridge Analytica. However, the campaign has spent a relatively meager amount with the British analytics firm compared to the money Cambridge Analytica garnered from the Ted Cruz campaign.
The campaign and its new data partner have kept mum about their relationship, though rumors have swirled for weeks about Cambridge Analytica staff being embedded with the Trump camp’s San Antonio-based digital firm Giles Parscale.
The campaign’s recently released Federal Election Commission report for August shows it spent just $100,000 with Cambridge last month, while Giles Parscale itself received around $8.4 million from the campaign in July. This is the first time Cambridge Analytica, which has become known for its somewhat controversial and unorthodox approach to the U.S. political business, has shown up in a Trump campaign FEC report.
“Scott is a unique talent and his impressive work in both short and long-form makes him an ideal complement to our filmmaker roster,” says BULLITT Director/Co-Founder Justin Lin. “On a personal note, I am thrilled that he’s joined BULLITT as his blend of narrative fearlessness and high octane automotive skills are second to none.”
“It’s great to be in the company of the directors at BULLITT, and to be a part of a studio that is both massively creative and strategic,” comments Weintrob. “I admire the integrity and intelligence Bullitt brings to the conversation. I’m very excited to be here.”
Having directed four seasons of the massively popular Top Gear for the BBC Weintrob before moving to the US continuing to his passion for storytelling and cars on these shores.
Now he’s exploring a different aspect of street culture: Weintrob is currently helming a definitive streetwear feature documentary on the influence of Bobby Hundreds that was filmed in Tokyo, Hong Kong and Seoul, featuring interviews with artists including ASAP Rocky and fashion luminaries like Tommy Hilfiger.
BULLITT is a filmmakers’ collective and creative studio, founded by creators for creators, and situated at the nexus of entertainment and advertising. With the conviction that storytelling is the most powerful form of messaging, their work utilizes whatever technology is necessary to target a market – or create one – and break down the barriers that stand between an advertiser and their desired audience. BULLITT is known for its leadership in the development of experiences for brands, from commercial campaigns to VR. The filmmaker collective is known for talent at the intersection of entertainment and advertising.
Unlike a lot of the current work around the transgender cause, which sort of shoe horns the group in an a sort of “look at us, we care, too,” sort of way, what I love about this is that there is a strong brand message here for Clairol that actually ties back to the product. God forbid, right? I know we like to believe we don’t make ads, but we do. You can call it storytelling or extended content, or a rich immersive experience or whatever the hell you want to but we sell shit for a living so we are making ads whether you want to admit it or not. And this particular ad does a nice job of balancing Norman’s personal story with their product. Toward the end of the spot, it seemed to get a bit salesy and the filmis about 45 seconds too long because no one wants to edit any more, but those are minor quibbles.
I dislike pandering because is shows just how cynical advertising can be when it comes to making a buck no matter what. And if you think ad agencies are all collectively and suddenly altruistic, because they mean it, let me remind you it was only a short few years ago we cared about getting water to the impoverished around the world, and I haven’t seen many of those ads lately, have you? But the difference between pandering and authenticity is relevance. So good on Clairol for making it relevant to their product and righting some past wrongs for Norman as well.
JCDecaux, UM and the Cancer Institute NSW created some innovative advertising in an attempt to get smokers to quit once and for all.
Set in Sydney Australia, the out of home company launched the campaign in Sydney’s Pitt Street Mall in a didigtal board that reads “See the damage. Stop the damage.” Viewers are them prompted to look through a sort of peep-hole into a smoker’s body to literally see the damage in HD. See the gif below. In addition to this, go to the iCanQuit.com.au for more info. Pretty cool.
Oh hey, remember white rapper and former GS&P account director David Burd, aka Lil Dicky?
He’s back again after replacing some generic models in the most recent Carls Jr. work by 72andSunny and teaming up with Trojan and Colangelo agency to remind us that “condom sex is still cool.”
Two new spots by Colangelo will air during this weekend’s MTV VMAs, which are somehow still every bit as cool as rubbers. (Do people still call them that?)
This dude has a problem: he just can’t keep the ladies away, har har. First, Dicky or David has a relatively new date who is maybe a little too excited about learning the secret behind his amazing ability to rock the mic.
ACTUALLY … that was kind of funny.
In the next spot, we witness the aftermath as Dicky does his version of Woody Allen far too eager to share completely inessential information with his lover.
So the joke here is that Dicky acts all sensible when confronted by a woman unable to think straight in her moment of blinding passion. Is this a stereotype or a reverse stereotype? We don’t really know, our dog woke us up way too early this morning.
There aren’t any credits for this campaign at the moment, nor do we have an answer to the only Dicky question that matters: how much does he regret leaving the advertising industry?!
In “The Gardener and the Carpenter,” Alison Gopnik says children are naturals at learning and have a better chance to develop if parents lighten up.
Luke Dittrich’s book examines the case of Henry Molaison, who, after a brain operation, was almost unable to form memories. His surgeon was Mr. Dittrich’s grandfather.
In the second big European retail development of the week, the U.K.’s runner-up supermarket chain Sainsbury’s has picked Wieden + Kennedy as its agency of record after four decades with AMV BBDO. Marks & Spencer went with Grey on Monday.
W+K beat out the incumbent, Mother London and Mullen Lowe, according to The Drum today. The review officially launched in June, and the account is worth more than $80 million.
News of the win follows a decision by Tesco — which is the largest such retailer with nearly double the market share of Sainsbury’s — to drop W+K early last year in favor of BBH.
A statement from marketing director Sarah Warby:
“I’d like to thank AMV BBDO for the enormous contribution they’ve made to our business over many years. This has included some truly iconic campaigns, from Jamie Oliver to recent Christmas campaigns like Christmas Truce and Mog the Cat. We will continue to work closely with the AMV BBDO team over the coming months, including our Christmas 2016 campaign, while in parallel planning the transition. This was a very difficult decision but we felt it was important to get a fresh perspective and I’m delighted to welcome W&K to Sainsbury’s.”
As noted in that quote, the chain is best known for its sentimental holiday campaigns, which recently led one of our colleagues to ask why Americans don’t get as excited about Christmas ads as our more refined counterparts over in the No Longer United Kingdom.
Why did the review go down in the first place? Because “the supermarket noted its first sales slump following two years of modest increases.” Yes, that’s it. Plus, all of Sainsbury’s competitors were getting a new agency, so why not them too? The Drum reports that Mullen Lowe dropped out of the review in its early stages, perhaps because they didn’t want to work with a client that would end a 40-year relationship over a rough spot or two.
Now make the cat dance.
The breach showed personal information like a driver’s license and a passport, and images of a nude woman.
Bloomberg Media this summer has been pursuing an information campaign to help curb its exposure to ad blocking technology, which the company said is being used on about 20% of desktop traffic to Bloomberg.com.
Starting at the end of May, Bloomberg began deploying a pop-up message to ad-blocking users. “We noticed that you’re using an ad blocker, which may adversely affect the performance and content on Bloomberg.com,” it said. “For the best experience, please whitelist the site.”
But there was a problem: Some readers reported getting the message even though they weren’t using ad-blockers. In early June, a Bloomberg spokeswoman attributed the problem to “events across the Web” and said the company was working on a solution.
In today’s other VML news, the WPP-owned, Kansas City-based agency promoted Dave Quintiliani to group creative director at VML New York, Stephen Martin to group creative director at VML Kansas City, Jen McDonald to executive director, client engagement and Jordan Cochran to managing director, client engagement.
Quintiliani will now be primary creative lead on VML New York’s Dell account, reporting to VML New York executive creative director and managing director Mike Wente. Quintiliani has served as a creative director for VML New York since March of 2015 after working as VP/ACD at Publicis New York (Vicks, Honda, General Mills, etc.) and holding senior art director roles with McCarthy Mambro & Bertino and Modem Media.
“Dave has made tremendous strides in helping elevate work across the board for Dell,” Wente said in a statement. “His digital technologies knowledge, integration with design and user experience will continue to set vision and drive concepts for all interactive experiences.”
Martin will be tasked with leading a creative team on accounts including Bayer, the Tennessee Department of Tourist Development and Kashi while reporting to executive creative director John Godsey. Martin is a veteran of Wunderman TeamDetroit, JWT and McCann, where he was VP/senior art director working with such clients as GM, Delphi and Michigan Tourism.
McDonald joined VML as a group account director back in 2008, was named a partner three and a half years later and received a promotion to managing director of client engagement in May of 2013. During her time with the agency, she has worked on Wendy’s, Napa Auto Parts, Dell, Sam’s Club, Navistar and MillerCoors after holding various marketing leadership roles at Revolution Health, AOL and XM Radio. “Jen places relentless focus on problem solving, strategy and elevating VML’s 360-degree offering to clients,” said VML chief client officer Chuck Searle.
Cochran has spent over 14 years with VML Kansas City, most recently serving as group account director. During that time he’s led initiatives for brands including MasterCard, Carlson Hotels, Darden, Korean Air and, currently, Sprint. Like McDonald, Cochran will report to VML chief client officer Chuck Searle.
Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?
We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.
Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.
Permaculture is a method of design that links resources, use and harvest into a connected whole. A complex system of design, permaculture is perfectly suited to community-scale production. By taking into account local microclimate conditions, permaculture asks how many harvests and functions can be simultaneously realized in one plot of land. It challenges us to shift our focus, to view our gardens as objects of community-centric and plant-centric design, as opposed to products of machine-centric industrial farming.
Soil fertility is paramount to healthy produce and a necessary foundation that ensures produce devoid of synthetic nutrients. Organic farmers expend vast amounts of resources in order to develop and maintain the health of the soil in which their crops grow. Soil fertility creates a rich ecosystem that is resilient, resistant to pests, and supports healthy plant nutrition.
In fields where monoculture and single crop species are the norm, even the most fecund soil cannot deter all forms of pestilence. Fungus and insects have a field day in monoculture crops and as a result devastating losses to yield can occur. Alternatively, pests are inhibited from travel when crops are interplanted with other beneficial crops in a polyculture. When we diversify production we create a hardy system.
Plant-Centric Thinking:
Why do we plant in straight lines? Straight lines are necessary for mechanized agriculture. Thus, straight line agriculture is inherently machine-centric, which makes sense for large-scale farm production. However, such “design” is so entrenched in our psyches that many small-plot organic farms implement straight line planting even though no machinery is involved. How might we redesign our production fields to become plant-centric?
Take an organic apple orchard for example, planted in straight lines with nothing but weeds between the rows. Permaculture asks how we might “stack functions” and increase overall productivity. We could begin by planting between each row with a second harvest that thrives in the shade provided by the apple trees, an example is Asian greens and peas. Further, we can identify rocky, or marginal fringe areas and in those spaces plant a third harvest of cut flowers. These flowers will act as a repository for native plant species. Such areas foster biodiversity and harbor beneficial insects that assist in pollinating the flowers and the main orchard crop, naturally increasing overall productivity. In addition, herds of animals may graze during winter under the fallow trees, eating the weed sprouts and depositing fertility. These natural processes, or “stack functions” create healthy soil and feed the spring growth of the apple crops. Animal feces is full of enzymes and positive bacteria that bolster the immune system of the crops and provide a natural source of organic fertilizer.
Community-Centric:
Another question to rethink in our production of crops is, where are they headed? We can grow two acres of carrots and sell them to a regional wholesaler, then take a portion of the proceeds and buy other produce. Alternatively we can grow a number of crops that do well in our area and barter with neighbors who do the same, eliminating the need to buy. Furthermore, if our intention is to have homegrown apples for as much of the year as possible, it is a more productive option to plant three to four different varieties of apple rather than one. This spreads the harvest season over several months rather than yielding a ton of apples all at once.
Rethinking-Currency:
First, identify a few crops that you can grow. ?By planting and maintaining these crops you will no longer have to purchase them. For example, citrus does well in the bay area, as do berries, culinary herbs and fresh greens. Though certainly not enough to live on, these can become home grown foodstuffs you no longer have to spend your currency on. Furthermore, you can barter your lemons and mint with your neighbor for their corn and tomatoes, adding to this list of resilience while fostering a culture of interconnectedness and shared-values. By gardening, you initiate a community-scale strategy for productivity and interdependence.
Start Now:
Question: Rethink your lawn: Can I earmark a corner of the lawn for growing crops?
Observe and Document: What crops do I see at nearby community gardens and farms?
Organize: Arrange a Saturday potluck work-party and work with many hands to make light work. Then the following month rotate to another house and do it again.
Start small: Start with a manageable amount of production. I recommend a first year goal of chickens, salad greens, culinary herbs, berries and a fruit tree.
Sow Peas: Follow Henry David Thoureau’s example and plant a patch of peas. Peas and beans add fertility to the soil and are easy to grow. At the end of the season, harvest the bean pods and turn the vegetation into the soil and fertilize for next season.
Mulch: Straw or shredded wood chips three to four inches deep on the ground will reduce weeds and retain moisture, while slowly decaying, acting as a food source for the plants and soil.
Start Now: There is no greater gift than the present. You will make mistakes, but rest assured they will inform future design.
— Joshua Burman Thayer is an Ecological and Permaculture Designer specializing in community food production.
The post Perma appeared first on Adbusters | Journal of the mental environment.
Interpublic Group global digital direct marketing company HackerAgency appointed Dave Kalman as chief technology officer, beginning next month. In the position Kalman will be tasked with providing strategic direction to the agency’s entire marketing technology portfolio in the U.S., including front and back-end software development, data analytics and modeling, database management and agency IT operations.
“In hiring Dave, our focus was not only on the present. Like any advertising company, we value creativity. Like any technology company, we need to be on the leading edge of data and marketing automation and platforms, and we want to do so keeping the data safety in mind,” explained HackerAgency CEO Spyro Kourtis. “As our world becomes more complex, the need to be ahead is magnified.”
Kalman joins HackerAgency from RAPP, where he has served as senior vice president, head of U.S. client technology since February. He originally joined RAPP as VP/director of technology in August of 2011 after working with WPP’s iconmobile GmbH, serving in director of technology roles. Over the course of his career he has worked with clients including Toyota, Ford, Microsoft, and Mattel.
“I’ve met many wonderful people at Hacker who are motivated to build something great and lasting,” Kalman said. “I’m inspired by the diversity of backgrounds and capabilities on the team, and I look forward to joining an agency that exudes passion and drive, and has a great client base to grow.”
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