Hasta La Creative!

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Restart

You’ve got the creativity. Learn to use it.

Advertising Agency:Restart, Lisbon, Portugal
Art Director:Gabriel Mendes
Copywriter:Mateus Coelho

Nestle is adding some water to Salesforce’s cloud. The food and beverage company has opened a digital lab inside the CRM giant’s Manhattan office to serve its Nestle Waters North America division.

The so-called consumer engagement center is aimed at improving personalized consumer digital communications for brands such as Pure Life, Poland Spring, Perrier and S. Pellegrino. The Nestle deal represents the first time Salesforce has hosted a client permanently on-site, according to Salesforce. The center will include a mix of Nestle and Salesforce employees.

“Using the power of Salesforce Marketing Cloud, Nestle Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month,” the companies said in a joint statement. “Doing so will allow the company to participate in social conversations with its communities and provide branded content most relevant to its consumers, leading to deeper, more lasting relationships.”

Continue reading at AdAge.com

Of the 50,000 or so people who work at PricewaterhouseCoopers in the U.S., 450 are partners at the business consulting behemoth. Juan-carlos Morales, however, is now the first creative executive in the company’s history to make partner.

PwC’s chief creative officer might also be the first graffiti artist to do so, too.

His promotion comes at a time when many consultancies are boosting their agency service businesses by bringing in creatives from the agency world. The 39-year-old Mr. Morales, who says he attended the school of “hard knocks,” tapped into his creative side when he was in the seventh grade, spray painting walls as a form of artistic expression.

Continue reading at AdAge.com

Outdoor, Print
Unilever

Advertising Agency:adam&EveDDB, London, United Kingdom
Agency Producer:Roy Barker
Planner:Mattijs Devroedt
Freelance Illustrators:Joel Minter, Dutch Uncle
Designer:Scott Silvey
Typographer:Scott Silvey
Chief Creative Officer:Ben Priest
Executive Creative Director:Ben Tollett, Richard Brim
Creative:John Long, Matt Gay
Account Director:Olivia Chittenden
Creative Director:Aidan Mcclure, Laurent Simon
Account Executive:Holly Fletcher

Media, Outdoor, Promo, PR
Xbox

Advertising Agency:McCann, London, United Kingdom

Print
Governo de Goiás

Advertising Agency:Box Comunicação, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Creatives:Igor Carneiro, Junior Oliveira
Art Director:Junior Oliveira
Copywriter:Igor Carneiro
Illustrator:Junior Oliveira

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Gelmax

What you eat can’t take your sleep away.

Advertising Agency:WE, Brazil
Chief Creative Officer:Guy Costa
Creative Director:Ricardo Sarno, João Paulo Magalhaes
Art Director:Guilherme Serato de Castro, Ricardo Sarno
Copywriter:Felipe Spadoni, João Paulo Magalhaes
Producer:Juliana Emeric, Lais Leleu
Production Company:Lightfarm
Account Director:Jose Boralli
Client Team Director:Everton Schemes, Marcus Sanchez, Leonardo Sanche?z
Account team:Tatiana Comis, Isabela Lima
Account Manager:Wesley Santesso
Other Credits:Media: Fabio Rosinholi, Daniel Spinelli, Renato Vian, Almir Pereira, Carlos Chagas

Print
Honda

Advertising Agency:Y&R, São Paulo, Brazil
Chief Creative Officer:Rui Branquinho
Head Of Art:Felipe Pavani
Creative Director:Rui Branquinho
Art Director:Kleyton Mourão, Daniel Salles
Copywriter:Pedro Guerra, Samir Mesquita
Art Buyer:Monica Beretta, Stephanie Wang
Print Producer:Ronaldo Cavalcante
Client Services:Leonardo Balbi, Helena Brant, Bruna Lauer
Planner:Adriano Eliezer
Media:Thiago Franzão
Ilustrator:Feppa Rodrigues, Rodolfo Martins

Online
Maritime and Coastguard Agency

Advertising Agency:AMV BBDO, London, United Kingdom
Creative Directors:Steve Jones, Martin Lorraine
Copywriter:Diccon Driver
Art Director:Alan Wilson
Production Company:Forever Pictures
Director:Charlie Robins
Production Company Producer:Sonya Sier, Sasha Nixon
Post Production Company:Electric Theatre Collective
Audio postproduction:Ben Gulvin, 750mph
Editor:Phil Currie, Stitch