Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father’s day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son’s voices and called their fathers to say the words their actual sons couldn’t ever say.
(TrendHunter.com) Getting energy from radio waves in the air is no small feat and these wireless charging devices manage to do so.
The ‘AirVolt’ works as a transmitter that creates radio waves and when…
The lawsuit by the former anchor, who recently learned her contract would not be renewed, sent shock waves through the media world.
21st Century Fox is conducting an internal review of the sexual harassment allegations made against Fox News CEO Roger Ailes and network personality Steve Doocy by former anchor Gretchen Carlson.
“The Company has seen the allegations against Mr. Ailes and Mr. Doocy,” 21st Century Fox said in a statement. “We take these matters seriously. While we have full confidence in Mr. Ailes and Mr. Doocy, who have served the company brilliantly for over two decades, we have commenced an internal review of the matter.”
The lawsuit alleges that Mr. Ailes dismissed Ms. Carlson for refusing his sexual advances; Ms. Carlson claims Mr. Ailes retaliated by not renewing her contract with Fox News when it expired on June 23.
James joins MPC from Publicis, where he was Head of Production at the group’s internal production platform ‘Prodigious’. Over the past three years he set up and managed the broadcast facility in London, building its talent, skills and reputation. Collaborating with the Publicis agencies to design production and integrated service strategies for their established brands, along with decoupling and overseeing direct client work.
James said, “MPC has a creative armoury, along with a depth of technical and creative experience that enables it to not just deliver for clients, but it to continue to push boundaries. I’m excited to be joining such an accomplished and credible team”.
Graham Bird, Managing Director for MPC Advertising said “We have known and respected James’ work for a long time. He is well versed in managing complex productions and has a diverse range of industry experience, which is well suited to the evolving creative offering of our business. We are excited to be working with him”.
“During Cannes we said the app was real and its creator, Grey for Good in Singapore, is a highly respected philanthropic unit that has helped numerous non-profit organizations.
Moreover, Grey is one of the most creatively awarded agencies in the world with the highest ethical standards. We won over 90 Cannes Lions this year alone so there is no need for scam projects. However, given the unwarranted, unfair, unrelenting attacks by unnamed bloggers, we are putting an end to this and returning the Bronze Lion so there is not even the hint of impropriety or a question of our integrity. The saying no good deed goes unpunished is apt in this case.”
We have a name, sir, It’s Åsk Wäppling but Dabitch if you’re nasty. The Register isn’t an “unknown blogger” either, and you can namecheck most of the writers at The Drum, Haaretz, Mumbrella, Bradchannel and Adweek too.
This is not the first time a fake ad or app has won, and been stripped of, their award but it is as Ali Bullock put it on Linkedin “possibly the saddest moment our industry has faced. Let me reiterate, this award was won on the back of faking a solution to the refugee crisis.”
The lowest of the low, really.
Like I said before, it’s not a bad idea, but it’s obviously technically dumb. If MOAT has two drones on their boats that cover several square miles of ocean on the daily, the smart app would be an image recognition program running on the boats that are receiving the drones’ sea footage. Involving satellites, the internet and people who have a minute to kill while they commute, is an obvious massive waste of time where the only purpose served by the people is for PR goodwill. Meanwhile the boats spotted have already sunk before the image reaches the satellites and then reaches back to a person on the tube in London who manages to be observant enough to spot a boat. It’s incredible that the jury didn’t smell the scam stench at once – but like I said, they probaby don’t know much about tech.
No dia em que o podcast completa um ano de existência falamos do clássico de Antoine de Saint-Exupéry “O Pequeno Príncipe” > OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . Facebook: www.facebook.com/caixadehistoriaspodcast . Twitter e Periscope: twitter.com/caixa_historias . Instagram: www.instagram.com/caixadehistorias . […]
> LEIA MAIS: Caixa de Histórias 51 – O Pequeno Príncipe
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A lineup crammed with baseball’s most exciting young stars and the promise of reaching July’s largest TV audience has advertisers swinging for the Petco Park fences on the eve of Fox’s coverage of the 2016 MLB All-Star Game.
While the power-hitter categories (automotive, movies, telco, sports apparel, beverages) once again have snapped up much of the available in-game inventory, Fox is particularly chuffed about a few new elements that cropped up in time for the Midsummer Classic. According to Fox Sports Media Group’s exec-VP of sales Neil Mulcahy, thanks to a hitherto unannounced new deal that makes Intel an official sponsor of Major League Baseball, the tech giant “will participate in the broadcast for the first time in nearly 10 years.”
Intel in 2015 spent approximately $73.5 million on national TV inventory, per iSpot.tv estimates, and while its top four targets were live NFL, NBA and college football and basketball broadcasts, its total MLB investment was a little more than $15,000.
When you hear the word “Canada,” what pops up? Strange Brew? David Cronenberg? South Park?!
If you’re an average viewer/American/skeptic, you probably don’t think of the geographically and culturally layered tapestry depicted in this new campaign from FCB Toronto. And it’s only about one province.
The ostensible purpose of this brand-free spot: inspiring viewers to try and figure out what sort of otherworldly yet cosmopolitan locale this could possibly be.
The answer: Ontario!
FCB’s press release tells us: “Launched with a riddle, an unconventional tourism campaign … is challenging public perceptions about Ontario – and how travel advertising can be done.”
One reason you might not know what to make of this work is that it was aimed at locals, or Toronto/Ontario residents who wouldn’t think of their own backyard when planning a vacation. Agency VP/creative director Nancy Crimi-Lamanna says, “People think they already know Ontario and so disregard it for travel. Showing those places would only have reaffirmed this perception. This campaign challenges that belief both visually and through a riddle.”
The campaign took 9 months to film, and it ran for 10 days before the client revealed the answer to its titular question. WhereAmI.com now redirects to the home of Ontario tourism, but an Instagram account launched to promote the work included some very obscure questions like “Four mouths feed only one. Where am I?” (It’s a reference to bodies of water.)
The reveal portion of the campaign involved a “Cineplex cinema take-over across Ontario” over the past long weekend, and now the ads give the answer away.
Some viewers seem to think this project imitates the work of filmmaker Leonardo Dalessandri. And it does bear similarities to pieces like his travel film “Watchtower of Turkey.” But imitation is the sincerest form of flattery as long as there are no lawsuits involved.
CREDITS
Client: Ontario Tourism Marketing Partnership Corporation
Ronald Holgerson: President & CEO
Lisa LaVecchia: Vice President, Chief Marketing Officer
Debra Mansillo: Special Projects Manager
Michelle Borthwick: Director, Brand Management and Consumer Marketing
Julia Holliday: Director, Digital Marketing
Campaign Title: Where Am I?
Medium/Media: Broadcast, Digital, Social
Agency Credits
Tyler Turnbull, CEO
Jon Flannery, CCO
Jeff Hilts, VP, Group Creative Director
Nancy Crimi-Lamanna, VP, Group Creative Director
Jeff Hilts, VP, Group Creative Director
Rob Dean, Senior Art Director
Cody Sabatine, Art Director
Writer:
Nancy Crimi-Lamanna, VP, Group Creative Director
Dave Delibato, Senior Copywriter
Joseph Vernuccio, Copywriter
Account Team:
Sunil Sekhar, VP, Management Director
Sarah Banks, VP, Business Director
Violet Karbalaei, Account Supervisor
Skye Gandy, Account Coordinator
Agency Producer: Rea Kelly, Producer Sumit Ajwani, Producer
Project Manager:
Kinga Karadi, VP, Operations
Michelle Simpson, Senior Project Manager
Emily Watkin, Project Coordinator
Carly Roy, Project Coordinator
Planner: Shelley Brown, VP, Chief Strategy Officer
Heather Segal, VP, Planning Director
Anastasia Tubanos, Senior Strategist
Kristy Pleckaitis, Lead User Experience
Shelagh Hartford, Digital Strategist
Other:
Jorge Vasconez, Agency Videographer
Rob MacLean, VP, Director of Communications
Production Credits
Production Company: OPC
Executive Producer Liz Dussault
Harland Weiss Donovan Boden
Line Producer: Karen Harnisch, Marc Swenker
Director: Andrew Cividino
DOP: James Klopko
Editing House: Rooster
Post Production Editor: Marc Langley
Assistant Editor: Eric Dubois
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Fort York
VFX Online Artist: Ernie Mordak
Online Assistant: Melissa Vasiliev
Music House: Silent Joe
Music Track Director: Jody Colero
Exec Producer: Jane Heath
Song: “Giant”
Composer: Bruce Peninsula
arranged by Todor Kobakov
Engineer: Vlad Nikolic
Sound design: Vlad Nikolic
The disgraced Mr. Lehrer returns from cultural exile with a book that tries to explain the dynamics of love — but it is insolently familiar.
Email has been the source of constant headaches for Hillary Clinton, but this time the email news has nothing to do with a private server in Chappaqua, N.Y.: It appears that the Clinton campaign recently received an influx of potentially lucrative email addresses, possibly a transfer from the Democratic National Committee.
Email measurement firm Return Path says the Clinton campaign’s email database has nearly doubled in size since mid-June, linking the campaign to a larger pool of potential donors.
According to the company, which evaluates email campaigns using estimates based on its panel of 2.5 million active email users, the number of addresses that the Clinton campaign sent messages to grew 93% as of June 14, compared to the previous week, and has remained the same size since then. The growth represents only emails sent directly from the Clinton campaign, according to Return Path.
Podcasting, like VR, is top of mind these days for publishers that are interested in trying out new formats. But as with VR, there is a need, eventually, to see a return.
With that in mind, AdsWizz, an ad tech company, announced plans Wednesday for a marketplace called PodWave that will allow marketers to advertise on podcasts in a “quasi-programmatic” way.
National Public Media, which sells sponsorships for NPR and PBS, will handle sales for PodWave starting July 15, AdsWizz CEO Alexis van de Wyer said.
How an ambitious kid from Leeds, England, became one of the most powerful media people in New York.
(TrendHunter.com) These ready-to-eat meal ideas range from portable quinoa bowls to fast casual fruit salads that marry great taste with convenience. In addition to a blend of both hearty and health-conscious menu…
Back in March, Wendy’s appointed WPP-owned, Kansas City-based agency VML, which had formerly served as its digital AOR, as its creative agency of record, replacing incumbent Publicis without a review. Following the appointment, VML announced a round of creative promotions. Now, some four months later, the agency has released what appears to be its first work for the client, promoting the chain’s seasonal salad offering with “How to Make Wendy’s Summer Berry Chicken Salad.”
The spot at the center of the campaign was inspired by a pair of social media trends: those recipe videos popping up all over your Facebook feed and people trying to recreate fast food meals at home. It opens with a promise to teach viewers how to recreate Wendy’s Summer Berry Chicken Salad in five easy steps. The catch? Those steps aren’t so easy after all, and include moving to California to grow your own blackberries. Of course the logical leap from getting fresh blackberries to studying soil chemistry to grow them yourself is a ridiculous one, but this is intended as parody.
In addition to the long-form version running on Facebook and YouTube, the ad will also run on broadcast in 30 and 15-second iterations throughout the summer, until Wendy’s runs out of those precious fresh blackberries.
“I don’t think a lot of people realize the length that a brand like Wendy’s has to go to actually bring in things like fresh blackberries, Wendy’s vice president of advertising, media and digital Brandon Rhoten told Adweek. “It’s definitely a spoof that we thought would look good in someone’s Facebook timeline. People are used to consuming this on a regular basis, it’s just a little bit of a twist on what they may normally see.”
“When we started digging, we found out that people on Pinterest are actually copying Wendy’s recipes,” VML creative director Daniel Lobaton explained about the campaign’s development. “When you mix that with the idea of these trending online recipe videos, we had this very simple idea: If you’re going to follow the steps to make a Summer Berry salad like Wendy’s, let us show you all the steps that went into it.”
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Here’s an Olympics sponsorship with major topical relevance: SC Johnson’s Off! has been named the official mosquito repellent of next month’s Summer Olympics games in Rio de Janeiro. SCJ said in a statement that it will distribute thousands of bottles of repellent to athletes, staff and volunteers at the games, which begin Aug. 5, amid an outbreak of mosquito-borne Zika virus that has been particularly widespread in Brazil. SCJ has had factories working around the clock globally to manufacture Off! products since November. The Olympic deal is with the Rio 2016 Organizing Committee.
SCJ has also made news by agreeing on July 1 to acquire Babyganics, a fast-growing organic household and personal-care brand targeted at households with infants. It’s the latest move into organic and natural products for a company that acquired the Mrs. Meyer’s Clean Day and Caldrea natural cleaning brands.
The Record, the second-largest newspaper in New Jersey, was family-owned for 86 years. Its sale reflects further consolidation in the industry.
(TrendHunter.com) These convenient snacking innovations range from appetizer-sized pizzas to grass-fed jerky bites that are infused with exotic flavors like watermelon, coffee and spiced banana. Despite of its past…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a look into Chili’s origin story shows viewers the restaurant was never into formality; cardboard figurines score big deals on Amazon Prime Day; Tide provides parents with baby-proof bags of detergent pods and, with them, soundness of mind; and Applebee’s eliminates the tough decision between chicken and salad dinners.
Finally, Hulu says it has a show for you whether you’re hosting a party, watching with friends or embarking on a solo binge while sick on the couch.
Indie agency 22squared has hired Bryan Lee as a creative director in its Atlanta headquarters.
In the new position, Lee will be tasked with working alongside fellow creaitve director Roy Torres across key accounts including Baskin-Robbins, Dunkin’ Donuts, Costa Rica and Interface, while reporting to executive creative director Al Patton.
“Bryan is exactly the kind of multi-talented, multi-platform thinker we want solving problems for our clients. He has that rare ability to blend concept, artistry and innovation into any given brief, and that allows him to attack work from several different angles,” said Patton. “We’re extremely excited to welcome Bryan and his diverse skillset to 22squared.”
Lee joins 22squared from BBDO Atlanta, where he has served as an associate creative director for the past two years, working with clients including AT&T and Toys R’ Us. Before BBDO he spent six years at CP+B Boulder as an art director and senior art director. During that time his clients included Best Buy, Kraft, Bud Light and Hotels.com (he was part of the creative team behind the “Captain Obvious” campaign for the latter). Prior to joining CP+B, he spent two years as an art director with Tribal DDB.
Lee’s appointment follows the elevation of John Stapleton to CCO last December and Patton’s arrival to head up creative in the Atlanta office in April.
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