Pokemon Go: A Crazy, Over-the-Top Tech Fad That Might Actually Help Your Business


The world is in upheaval. China and the Philippines are squabbling over a patch of ocean. The European Union is about to be rent asunder by Brexit. Even as the country struggles with the sort of racial tension not seen since 1968, the U.S. must hold its nose and pick a trust-fund charlatan or a Wall Street-funded lie-bot as its next leader.

So the most important question for those of you reading this is: What’s your Pokmon Go strategy?

It’s a question that can’t be ignored. If you haven’t thought about it, you’re already too late. Your company is obviously doomed, a dinosaur wheezing its last breath on a scorched salt flat, lying there among the corpses of those that failed to work out a Meerkat or Yo strategy.

Continue reading at AdAge.com

For Peugeot, where the rubber meets the road is love

With its grip control technology, the Peugeot 2008 really loves the road. Like, really.

STOMP Out Bullying™ – "Blue" (2016) :30 (USA)

Go to Stompoutbullying.org and get yourself a blue shirt to wear on October 3rd on Blue Shirt Day as a sign of solidarity against bullying. Together we can prevent bullying.

Cricket Wireless "The no-duh-uh-huh Obvious call" (2016) 1:00 (USA)

Emojis and animations abound in this hyper-speed pop punk soundtrack-led spot for Cricket Wireless that tours all the stuff you’ll be able to do with a very little monthly fee if you sign up. Considering how same-same most of the ads are in this category, I appreciate their trying to do something different.

Traveler Beer Company "Washers" (2016) :15 (USA)

Bored this summer? Need something to do? The Traveler Beer Company’s got you covered in this series of how-to videos on ways you can make your summertime lazy time more enjoyable. Just one thing: Use the X-Acto knife before you start drinking. “The unofficial beer of unofficial fun” is a great tagline.

Traveler Beer Company "Cap Toss" (2016) :15 (USA)

The Traveler Beer Company is offering up some how-to videos on creative ways to take your beer box and turn it into a game center. I believe this is best done before you drink too many of said beers, however.

Traveler Beer Company "Cornhole" (2016) :15 (USA)

Bored? Looking for a way to pass the lazy days of summer? Look no further than this how-to video from The Traveler Beer Company. In this one, you’ll learn how to create your own cornhole rig featuring nothing more than an empty beer box and some bottle caps. Unofficial beer of unofficial fun indeed. Just make sure not to attempt this while inebriated. Because seriously: X-Acto + Drunk = a visit to the ER.

Fanta "Bathtub" (2016) :30 (USA)

Hey man, if your mom posts a baby photo of you in the bathtub, don’t freak out and double up on your meds. Just have a Fanta and recreate that pic now. Fanta: Play It Better. This spot was created for Latin American teens.

72andSunny, ESPN Talk Retirement Plans with Big Papi

Last month, MullenLowe launched a spot for JetBlue which pictured David Ortiz imagining life after baseball and a career obliterating pinatas. Now 72andSunny has a pair of new ads for ESPN which similarly featured Big Papi mulling over plans for after his retirement, as part of the campaign promoting SportsCenter at Night which it launched last September.

In a 3o-second spot, Ortiz watches a late night edition of SportsCenter, jotting down ideas for Papi-branded food products inspired by the program, presumably for his Big Papi’s Kitchen line. When he hears “Holy potato, what a day,” he thinks up “Papi’s Fritas” (a play on “papas fritas,” Spanish for french fries) and “icing out the competition” leads him to “Papicicles.” His teammates, namely pitchers David Price and Eduardo Rodriguez, meanwhile, are a little concerned. The 15-second spot riffs on the same idea, with the Red Sox slugger expressing his love for pizza.

The spots fit the campaign’s humorous tone, and that of the larger “This is SportsCenter” campaign from W+K well, managing to find a way to make athletes watching sports highlights entertaining while leading into the “End Your Day on a Highlight” tagline. While the premise is getting a bit familiar, it makes sense for Ortiz to address his post-career plans, as it’s hard to imagine the slugger doing anything other than swinging a bat, and the charm of the goofy-pun fueled ads make them pretty hard to hate, even for an Orioles fan.

Credits:
Agency: 72andSunny
Chief Creative Officer/Founding Partner: Glenn Cole
Executive Creative Director/ Partner: Jason Norcross
Creative Director: Jed Cohen
Sr. Designer: Dave Estrada
Sr. Writer: Nick Ciffone
Jr. Writer: Carlyle Garrick
Jr. Designer: David Jung
Group Brand Director: James Stephens
Brand Director: Jessica Francis
Brand Manager: Rochelle Farnum
Brand Coordinator: Hector Romero
Director of Film Production: Sam Baerwald
Sr. Film Producer: Eric Rasco
Group Strategy Director: Matt Johnson
Strategy Director: Heather Lewis
Business Affairs Director: Christina Rust
Jr. Business Affairs Manager: Noah Winter

Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/EP: Kevin Byrne
EP: Mino Jarjoura
EP/Director of Sales: Dan Duffy
EP: Nancy Hacohen
Producer: Dave Bernstein

Editorial: HutchCo Technologies
Editor: Jim Hutchins
Executive Producer: Jane Hutchins
Finishing: Method Studios
EP: Robert Owens
Lead Flame Artist: Aidan Thomas
Flame Support: Louis Schachte
Senior Producer: Cara Lehr

Mix: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan

Extra Fantômes. The real, the fake, the uncertain

While in Paris a few weeks ago, i visited Extra Fantômes. The real, the fake, the uncertain, an exhibition at La Gaîté Lyrique that explores the interweaving of the technological and the uncanny.

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Extra Fantômes. View of the exhibition space at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Karolina Sobecka, All the Universe is Full of the Lives of Perfect Creatures. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Nils Völker, Seventeen, 2016. Extra Fantômes, exhibition view. Photo © vinciane verguethen/voyez-vous

I thought it would be a light and amusing way to fill a rainy afternoon. And amusing it certainly was. At least at the start of the exhibition, when you find yourself plunged inside dark spaces and Lynch-inspired red room dedicated to the occult. There is a Oui Ja table, a mirror haunted by animals, a phone that puts you in contact with ghosts, a clique of translucent cushions that breathe over your heads. But the exhibition goes way beyond the mystical and the supernatural…

In a world where scientific rationalism rules, interest is on the rise for alternative forms of relating to the world and to others.

The exponential development of technology is paradoxically a time there is a surge in attention and demand for magical, unexplained and mythological phenomena.

After the first two rooms of fun and phantasms, the ride gets darker and the paranormal gets worryingly normal. The specters, spirits and impersonators become pervasive, intrusive, you can ignore them if you so wish but you can’t hide from them. They are made of the data we generate. They are our disembodied doppelgängers, our digital shadow and they relentlessly shed information about our opinions, routines, sexual preferences and working habits. Unsurprisingly, these last few rooms were the ones where i spent the longest time.

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Extra Fantômes. View of the exhibition space at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

The first one presents itself like a Control Room that enables the visitors to discover the immaterial energies and invisible forces that inhabit the same spaces as us. These forces are not esoteric anymore. They are real, they are the ones that inevitably accompany our technology-mediated existence.

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onformative, Google Faces, 2013

onformative, Google Faces – Google Earth Flight Animation

Google Faces was my favourite piece in the room because of the way it ties up the uncanny atmosphere of the previous rooms with the reality of the current technological world.

Google Faces tirelessly travels through Google Maps’s satellite images and uses a face detection algorithm to detect portraits hidden in the topography of our planet. The images would look nothing like faces were it not for pareidolia, a psychological phenomenon wherein the mind perceives a familiar pattern of a face, animal, object, message or other where none actually exists. “Unprejudiced” technology meets human subjectivity.

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Tobias Zimmer and David Ebner, Database, 2014. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

The cameras of the Database installation record the faces of visitors as they enter the room, a recognition algorithm analyzes them and the resulting data is sent to a printer, which automatically prints the little portraits along with data about the time of the visitor’s passage in the gallery. The process is super fast. Every hour though, the intrusive work acknowledges the right to privacy by blending all the faces into a composite portrait and displaying it on the installation’s website, while all other digital records are deleted. As for the ridiculously voluminous prints, they get shredded.

Database publicly documents the nuts and bolts of facial recognition—which governments and large corporations keep behind closed doors—and also refuses to catalog or monetize the information accumulation, in stark contrast with other entities that collect big data.

Semiconductor, Magnetic Movie, 2007

In Semiconductor’s Magnetic Movie, physicists from NASA’s Space Sciences Laboratory at UC Berkeley describe their experiments about magnetic fields while images visualize this invisible phenomenon in the form of hectic, ever-changing geometries.

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Extra Fantômes. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

The last room in the exhibition bears the inauspicious title of ‘the Bunker.’ There’s nothing oppressive about it though. The space is filled with ideas and strategies deployed by artists to fight back against data collecting, machine scrutiny and other forms of control. They make us disappear and even turn us into ghosts in the eyes of the machines.

There’s a very straightforward way to make yourself untraceable. Head over to the website of LessEMF and get a maternity camisole, sleeping bag or poncho that will protect you from electro-magnetic fields. My personal choice would be this fetching upper body shield which might come in handy next time i fancy a bit of jousting.

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Extra Fantômes. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

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Adam Harvey, Stealth Wear

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Adam Harvey, Stealth Wear

Adam Harvey designed a range of fashionable thermal evasion garments that protect their wearer from the eyes of the drones and other heat sensing machines.

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Extra Fantômes. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

The artist and researcher is also famous for CV Dazzle, a sly make up and hair fashion technique that covers the face with bold patterns. By breaking apart the expected features targeted by computer vision algorithms, CV Dazzle makes you immune to CCTV scrutiny.

Heather Dewey-Hagborg, Invisible

Finally, Heather Dewey-Hagborg has been exploring the next frontier in surveillance: biological surveillance. Her Invisible kit ensure your genetic privacy by obliterating any DNA trace you leave behind.

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Catalogue Extra Fantômes

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Catalogue Extra Fantômes

The catalogue of the exhibition is published by Gaîté Éditions and Lienart. It contains plenty of great essays by the like of James Bridle, Finn Brunton, Vinciane Despret, Marie Lechner, Elliot Woods (Kimchi and Chips), Mushon Zer-Aviv, etc. Only available in french, i’m afraid.

More images from the exhibition:

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Karolina Sobecka, All the Universe is Full of the Lives of Perfect Creatures. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

Mathieu Schmitt, Oui Ja, 2013

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Mathieu Schmitt, Oui Ja, 2013. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

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Malte Martin, Spectres, 2014

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

Extra Fantômes, exposition à la Gaîté Lyrique du 7 avril au 31 juillet 2016. © vinciane verguethen/voyez-vous
Extra Fantômes. Exhibition view at Gaîté Lyrique. Photo: © Vinciane Verguethen/voyez-vous

Extra Fantômes. The real, the fake, the uncertain was curated by Daily tous les jours. The show remains open at Gaîté Lyrique in Paris until July 31rst 2016.

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Facebook Adds More Refined Targeting for App-Install Ads


Continue reading at AdAge.com

Nonfiction: A New Biography Says George W. Bush Really Was the Decider

Time and again, Jean Edward Smith argues, Bush failed to meet the challenges of his office.

A change in perception

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Aesthetic toneshifts are not about art museums or the redesign on your Cinnamon Toast Crunch box. A toneshift means a fundamental change in perception. In the history of human world-making, there has been no perception-shift like the one Palmer Luckey, Mark Zuckerberg, and Google are bringing with Virtual Reality.

VR has come and very soon it will feel as if we always needed it. Joining the ever-rising mound of tools, devices, gimmicks and tricks guaranteed to ‘revolutionize the human experience’, VR brings with it a wealth of possibilities to aid our twenty-first century human condition.

But I met some guys in the 3-D scanning community who are on the cutting edge of VR porn. These guys – Holodexxx here in Toronto with 11 of the most famous adult stars already signed to exclusive contracts, know their way around the potential. When I asked them what they worried about with this technology or where this would place us in the future, they voiced the familiar fear of a coming corporate owned, everything-for-sale world – something they say is already happening.    When I asked them what they plan to do about it, I heard about in-experience purchases (‘click buy to have her put on the sexier outfit’) that would make them rich enough to drop out.    The boys at Holodexxx are good people; they are smart with drive and moxy; they represent the best of what buzzing minds with no limits might do. What we can do should be done, perhaps. But there is no excuse for shoulder shrugging ‘I’ve got to get mine and then it should stop’… well damn. That’s a toneshift the human experience could do without.

— Leopold Kowolik is a Toronto based writer and the editor of Studio Magazine.

The post A change in perception appeared first on Adbusters | Journal of the mental environment.

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ONG procura por jovens doadores de medula óssea usando anúncios no Snapchat

ong-snapchat-anuncios

Encontrar doadores jovens de medula óssea sempre foi um desafio para a ONG americana Be The Match. Criada para gerenciar um banco de dados para pacientes com leucemia, a ONG antes procurava por pessoas de 18 a 45 anos para doadores, mas decidiu diminuir esse público para 18 a 24 anos pois eles tendem a […]

> LEIA MAIS: ONG procura por jovens doadores de medula óssea usando anúncios no Snapchat

Brainstorm9Post originalmente publicado no B9
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McDonald's: Sundae, Parfait, McFlurry

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McDonald’s

Advertising Agency:TBWALisbon, Portugal
Art Director:Julliano Bertoldi
Copywriter:Marco Pacheco, Rui Silva
Production Company:PRO(U)D
Photographer:Nuno Correia
Retoucher:White Lab
Account Manager:Joana Heitor
Account Executive:Rita Pedroso

Top 35 Kids Ideas in July – From Tangible Coding Toys to Active Jumping Mats (TOPLIST)

(TrendHunter.com) As the July 2016 kids trends reveal, parents are eager to nourish their children’s minds and their bodies. This means not only making sure that children are learning skills that will help them…

Top 100 Fashion Trends in July – From Politically Charged Streetwear to Candid Supermodel Editorials (TOPLIST)

(TrendHunter.com) These July 2016 fashion trends range from politically charged streewear collections to candid supermodel editorials that showcase a more private view of fame. The month’s candid standouts…

Live, From Cleveland! Late-Night Comics Stake Their Turf at Conventions

Late-night TV satirists are setting up shop in Cleveland and Philadelphia at the G.O.P. and Democratic conventions.

Legal Lessons for Advertisers and Agencies on Influencer Marketing


On July 11, the Federal Trade Commission announced that it had come to a settlement with Warner Bros. Home Entertainment (WB) over its failure to adequately disclose it had paid influencers on YouTube to promote the launch of a new video game. This, in and of itself, isn’t news.

The FTC has made it known that it intends to protect consumers from deceptive social media marketing practices by ensuring that paid endorsements and testimonials are clearly and conspicuously disclosed as being paid. Since September, the FTC has settled three high-profile cases involving Microsoft, Lord & Taylor and WB in pursuing this policy.

What is interesting is how the FTC treated WB differently than Microsoft, even though both used YouTube influencers to promote a product. The differing treatment is instructive for advertisers and agencies alike.

Continue reading at AdAge.com

Pouco Pixel 55 – Temos que pegar!

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Só se fala de “Pokémon Go”. Mas a febre atual não surgiu esta semana – na verdade, ela começou há 20 anos e nunca arrefeceu. Adriano Brandão e Danilo Silvestre usam o passado para explicar o presente: o que fez a série “Pokémon” ser um sucesso tão duradouro desde os anos 90? É o instinto básico de colecionar? É […]

> LEIA MAIS: Pouco Pixel 55 – Temos que pegar!

Brainstorm9Post originalmente publicado no B9
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