Pokmon Go Contracts Cause Concern for Regulators in Europe


Gamers love Pokmon Go. The mobile app’s developers, however, are finding European authorities a bit more difficult to win over.

The game has smashed app download records — but consumer watchdogs across Europe are raising questions about the contract customers must agree to before using it. The terms of service waive a player’s rights to courtroom representation as a plaintiff or class action member in favor of binding, individual arbitration unless the user opts out within a month of the download.

This month’s release of the app that allows players to hunt Pokmon in their own backyards led to a frenzy with consumers and investors. Nintendo, creators of the Pokemon franchise and investors in developer Niantic, saw its market value double in the immediate wake of the game’s release, surging by $17.6 billion. That boost has been tempered by questions about how much Nintendo will benefit, and whether groups will fight to improve the terms for consumers.

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Y&R Opens Up Shop in Memphis

Y&R officially launched its new Memphis office yesterday with a grand opening and ribbon cutting co-sponsored by the Memphis Chamber of Commerce.

Y&R Memphis was created to service the agency’s United States Navy account under The Navy Partnership, which also includes ML, Wunderman, Burson-Marsteller, MEC and Uniworld. Fifty professionals from the area were hired to work on the Navy account. The U.S. Navy named Y&R its lead agency in May of 2015, following a review. 

“We’re thrilled to be the first global advertising agency to have a presence in Memphis,” said Y&R global CEO David Sable in a statement. “Working across our partner agencies and establishing ourselves within close proximity to the Navy’s headquarters will allow us to deliver the full power, resources and marketing expertise of our global network to Memphis and the greater Mid-South region. We’re so excited to finally be here.”
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The office will be led by managing director Ken Dowling, who also serves as global client leader on Y&R’s Navy account and will lead business development at Y&R Memphis. Dowling will partner with executive creative director Ryan Blum, who recently joined the agency from Publicis Seattle.

Blum spent around a year and a half as a creative director with Publicis Seattle, following two years as a group creative direcor at TraceyLocke and three as a creative director before that. Prior to joining TraceyLocke in 2010, he spent two years as a copywriter with The Richards Group, after beginning his career by spending six years as a copywriter with TraceyLocke. Over the course of his career he has worked with brands including T-Mobile, Samsung and 7-Eleven.

“This is such a proud day for Y&R,” Dowling said. “We’re extremely excited to officially open our doors in Memphis, a thriving city. With Ryan on board, and with the help of our partner companies, we know we will do great things here as we build on the revitalization already taking place, and hope to become a part of the long-term success of the Memphis community.”
YR Memphis Opening

CB12: Perfect date

CB12: Lifeguard

CB12: Fireman

Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does


Regardless of what happens in November, the Presidential election will be remembered as a testimonial to the power of marketing.

How did a business person with no political experience propel himself to be in a position to perhaps upset the world’s most-experienced politician?

The answer is marketing.

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Milton Glaser Still Hearts New York

Mr. Glaser, 87, created one of the most potent images of the last century, I ? NY, a rallying symbol when the city and state were in crisis in 1977.

Corner Office: Paula Kerger of PBS: Find the Courage to Take a Terrifying Leap

Ms. Kerger, president and C.E.O. of PBS, says every once in a while we should resist human nature and leave our comfort zone, even if it’s painful.

CP+B Miami Names Three New CDs

CP+B Miami named three new creative directors with the hiring of Juan Perez and the promotions of Alvaro Ramos and Jeff Siegel.

Ramos and Siegel have worked as a creative team at CP+B Miami for the past year and a half, working with brands including Vonage, Ryder, Mission 22, Santa Margherita and letgo as associate creative directors, following Siegel’s arrival from Energy BBDO. With Energy BBDO, Siegel served as vice president, associate creative director and worked with clients including Wrigley, Lay’s Quaker, Ziploc and Raid. He previously spent time with agencies including Cole & Weber and Publicis. Ramos arrived at CP+B Miami around four and a half years ago, following nearly four and half years with The Vidal Partnership, working with clients including Sprint, Cadbury Adams, Rémy Martin and the Ad Council. Before that he served in art director roles for agencies including 180 Amsterdam, BBDO, Leo Burnett and FCB. 

“Alvaro and Jeff have been stars here for a while,” CP+B chairman Chuck Porter said in a statement. “They’re not just serious talents, they never quit – they have the passion and drive that it takes to actually get good work produced. And Juan, well, he made himself so valuable during his freelance stint that we just had to get him here for real. This is all really good news for Miami and for CP+B.”

Perez joins CP+B full-time after a period as a freelance creative director and art director with CP+B’s Los Angeles office, after a year as a group creative director and art director with Grupo Gallegos, working with brands including Mitsubishi, Comcast, Valvoline and JCPenney. Prior to that he spent two years as co-executive creative director and art director at Blitz in Los Angeles, where he worked with brands such as Naked Juice, CiCi’s Pizza and Mirage Resort & Casino. That followed two years as a creative director/art director with Siltanen + Partners, working with brands including Yakult, Skechers, Kindle and Suzuki. Before that he spent a year as vice president, executive creative director with Mullen, working on brands such as DSW Shoes and T.J.Maxx, after three years as senior vice president, group creative director/art director with Energy BBDO, working with such clients as Wrigley and Jim Beam.

Autotrader – #Drivenbystyle Auto Chameleon colour changing car stunt (2016)

Autotrader - #Drivenbystyle Auto Chameleon colour changing car stunt (2016)
So, Autotrader and ad agency Zambezi had this great idea for a stunt to show how easy it is to find your car in your favourite colour using the Autotrader site. Using color detection paired with 3D projection mapping tech a parked car changed colour at night to match the clothing worn by people who passed by. This 3D mapping tech changing colours on cars isn’t as new as you might think, in 2013, Opel did the color changing car event in the dark night in Denmark, using the same technique. The difference here is that people in Miami could affect the colour by sampling their shirts or shoes.

The “Driven By Style” event took place on Thursday, June 30th leading up to the Fourth of July weekend in the heart of Miami’s Wynwood Arts District.

“Autotrader enables people find their perfect car match, and we wanted to emphasize that you don’t have to search for a car in an expected way,” said Scott Thomas, Senior Director, Consumer Marketing at Cox Automotive, the parent company of Autotrader. “You can use your own life and sense of style as a filter for what you want and need in a car, and Autotrader will help you get there.”

“To us, Autotrader isn’t just a car shopping brand. It’s a technology brand. And nowhere is that more evident than in the technology Autotrader uses to match consumers with their perfect car,” says Zambezi Executive Creative Director Josh DiMarcantonio. “3D color-mapping was a fun, simple way to demonstrate in the real world how Autotrader can take any aspect of a person’s life, including what they’re wearing, and use that as a filter to find them the perfect car. ”

Of course they can’t do this without local social influencers… You will see these accounts promoting this clip with the hashtag #DrivenByStyle
Check @TheDapperMethod, @RemixTheDog, @hi_tola, @parcialmentenublada and @wooSupreme for photos & clips from the event.

United Airlines "One journey, two teams" (2016) 1:00 (USA)

USA olympians form different sports are running through the airport and on a Dreamliner 787, desperate to catch their plane, I guess, because airports suck. Still it’s fun to watch Dartanyon Crockett, Kerri Walsh Jennings, Carli Lloyd, Simone Biles, Missy Franklin, Logan Dooley and Ashton Eaton do their stuff. Nice touch updating the Gershwin theme (which United has been using since the 1700s) to give it that Brazilian flavor. Then again, it’s not the first time something like this has been done. It reminds me of Nike’s World Cup ad from 1998 featuring, what else? The Brazilian soccer team running through the airport and playing their sport,in a charming way, all set to a cover of a Brazilian song– Sergio Mendez'”Mas que nada.”

Creative Circle of Paraguay: Coffee

Creative Circle of Paraguay: Smoothie

Creative Circle of Paraguay: Pasta

Barbarian's Bleeding Continues as Two More Execs Exit


Barbarian Creative Director Jill Applebaum and Chief Techology Officer Robert Christ are the latest to leave the Cheil-owned digital shop as it copes with a talent exodus and financial difficulties, according to people familiar with the matter.

Ms. Applebaum, who left JWT to join New York-based Barbarian a year ago, is now a creative lead within Facebook’s Creative Shop Studio, according to people familiar with the matter.

Ms. Applebaum and Mr. Christ’s exits are the latest in a string of senior executive departures. It started with CEO Sophie Kelly stepping down last December after two years at the helm. She was replaced by Cheil Chief Digital Officer Peter Kim. Since then Chief Creative Officer Edu Pou, head of talent and HR Michele Prota, head of account management Sherri Chambers and co-founders Keith Butters and Benjamin Palmer, among others, have left Barbarian.

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Revista Mercado: Mercado for rent

Digital Duopoly: Google Follows Facebook Results With an Amazing Quarter of Its Own


One day after Facebook posted its best quarter yet, with ad revenue up 63% to $6.2 billion, Alphabet beat analysts’ expectations with results including a 19% lift in Google ad revenue to $19.2 billion.

The company’s ad business wrung more money from a swelling mobile user base and better cost controls.

The results are likely to further stoke investors’ love affair with the companies and marketers’ trepidation about their collective power in digital media. Alternatives are distant pursuers: Twitter on Tuesday reported a slowdown in advertiser interest and posted $600 million in revenue for the quarter.

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Setsatian School for the Deaf: Hear the voice of silent app

Direct Marketing, Mobile
Setsatian School for the Deaf

Advertising Agency:Y&R, Bangkok, Thailand
Creative Director:Vorachai Sooksai
Art Director:Pisut Nirodsil
Executive Creative Director:Jon Chalermwong
Copywriter:Jakkaphong Kirdtongkum, Apoorva Arun Kale
Chief Creative Officer:Trong Tantivejakul
Strategy Consultant:Poonnapa Chuayboon
Producer:Witsawut Nuchpoom
Chief Strategy Officer:Hari Ramanathan
Account Manager:Kanitta Chartpong

Raisin: Art of savings

When Machines Get Smarter, So Do CMOs


We are on the cusp of an exciting — and unchartered — new era in technology, where decisions and problem-solving will be aided by smart machines that will sense, learn, infer and even think on behalf of humans.

Although not yet mainstream, smart machines are increasingly making appearances in the form of autonomous cars, robots and other cognitive computing systems that are able to solve problems and make decisions without human intervention. Conversational user interfaces are also on the rise, relying on smart technologies and machine learning to facilitate dialogue between people and bots.

The proliferation of data and intelligent platforms has become increasingly prevalent and is beginning to shape the way businesses must transform their own organizations to become more agile and adaptive in how they go to market and engage with their customers. Smart machines can help marketers filter out mountains of noise to pinpoint that single piece of insight needed to make a more informed decision.

Continue reading at AdAge.com