The commentator talks about his two-week foray into blogging about the two party conventions, after a long hiatus for meditation and work on a spiritual memoir.
The fight for Mr. Redstone’s media empire will culminate in October, with lawsuits over his mental competence and his move to replace five Viacom directors.
IHOP appointed Campbell Ewald L.A. as its creative agency, following a creative review restricted to IPG agencies, AdAge reports.
Campbell Ewald replaces Dailey L.A., which has been the chain’s creative agency since taking over for McCann L.A. in 2012. IHOP will continue to work with fellow IPG agencies MRM/McCann on digital and social campaign elements and BPN on media planning and strategy. According to Kantar Media, IHOP parent company DineEquity spent almost $242.2 million on U.S. measured media in 2015.
“Those years with Dailey took our work very far forward. It was time to build on that success and pause and think about what’s the best way to take it onto the next level,” IHOP Restaurants senior vice president, marketing Kirk Thompson told AdAge in an interview. “We needed to do everything we were doing well at warp speed.”
Campbell Ewald’s first work for the brand is expected in September, and is rumored to include a new tagline. The brand introduced a new logo in June of 2015.
“Many of us on the Campbell Ewald team have cherished memories of eating at IHOP with our families and friends and we’re thrilled to bring this overwhelming love that guests and fans have for the iconic brand to life through the creative,” said Campbell Ewald CEO Kevin Wertz, in a statement.
Publicis-owned social media agency MRY is “seeking to sublease its 78,000-square-foot office at 11 W. 19th St., between Fifth and Sixth avenues,” Crain’s reports.
The decision to sublease the space follows a series of staff reductions at MRY, including the departures of its chief marketing and strategy officers in early April and its COO and CFO later that month. Back in March, T-Mobile parted ways with the agency, which also lost its share of the Visa business when the company decided to consolidate its social media account with agency of record BBDO.
Should MRY successfully sublease the space in its entirety, it will move its remaining operations into another Publicis space, possibly its 1675 Broadway headquarters. According to Crain’s sources, the sublease is likely to find takers in the tight midtown south market.
The first female presidential nominee was always going to face a difficult path. How difficult? We’re about to find out.
United agency of record mcgarrybowen launched a spot for the airline ahead of the 2016 Rio Olympics next Friday entitled “One Journey. Two Teams.”
The two teams in question? Team USA and Team United, naturally. As it turns out, Team USA does flight check in a little differently. The Olympic squad jumps over security gates, does backflips along railings, rows along moving sidewalks, and even pole vaults right onto the flight.
Set to a Brazilian take on United’s theme song, Gershwin’s “Rhapsody in Blue,” and a voiceover from Matt Damon, the spot is meant as a lighthearted and fun reminder of the airline’s status as an Olympic sponsor, concluding with the message, “United for over 35 years.” The format also allows mcgarrybowen to squeeze in appearances from Olympic athletes including swimmer Missy Franklin, volleyball player Kerri Walsh Jennings and soccer player Carli Anne Lloyd. The spot was filmed on a 787 Dreamliner in L.A., with the athletes all performing their own stunts related to their respective sports.
“Our 2016 Olympics advertising was a great way to engage and showcase our employees and our partnership with Team USA,” United managing director of marketing and product development Mark Krolick told Adweek. “The United team works incredibly hard year round to transport U.S. Olympians and Olympic hopefuls to training, competitions and the Olympics and this campaign demonstrates that in an upbeat, fun and optimistic way.”
Credits:
Agency: mcgarrybowen
Client: United Airlines
Title: “One Journey, Two Teams”
Managing Director, Executive Creative Director: Haydn Morris
Group Creative Director: David DiRienz
Group Creative Director: Erik Izo
Managing Director, Content Production: Dante Piacenza
Managing Director, Global Music Production: Jerry Krenach
Executive Producer: Stacy Kay
Group Managing Director: Jamie Ross
Account Director: Joey Ziarko
Account Supervisor: Kayla Friedman
Athletes: Simone Biles, Kerri Walsh Jennings, Carli Lloyd, Missy Franklin, Ashton Eaton, Logan Dooley, Dartanyon Crockett
Production Company: Pulse Films
Director: Michael Haussman
President of Commercials: Kira Carstensen
Executive Producer: Hillary Rogers
Producer: Linda Masse
Director of Photography: Paul Cameron
Editor: Jon Grover
Executive Producer: Raná Martin
Producer: Ellese Jobin
Visual Effects: Framestore
Audio Engineer: Michael Marineli
Audio Studio: Sonic Union
Composition: “Rhapsody In Blue” by George Gershwin
Arrangement and Production: Yessian Music
Arranger: Dan Zank
Record and Mix Engineer: Gerard Smerek
Partner/CCO: Brian Yessian
VO Talent: Matt Damon
The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 24th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
On May 5, Donald Trump notoriously tweeted a photo of himself eating a taco bowl with the message “Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!” As for paid ads meant to appeal to Hispanics, however, Mr. Trump is showing no interest in Hispanic broadcast media.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, all hell breaks loose at the library as two patrons face off on “Game of War: Fire Age” by Machine Zone; the list of side effects associated with Dodge vehicles is alarmingly long; it takes a village to put together a pack of Stride spearmint gum; and art imitates life in a spot for Samsung’s SUHD TV, which makes viewers wonder where the TV ends and life begins.
Finally, Peyton Manning fully embraces his retirement, leisurely picking up groceries and talking up DirecTV to the tune of Lionel Richie singing, “Peyton on a Sunday Morning.”
Librería Barco de Papel, one of a dwindling number of Spanish-language bookstores in New York, connects Latino immigrants to their roots.
Maybe Hillary’s speech didn’t land for me the way it was supposed to because, being in the arena, I had an intimate view of the all the stagecraft and choreography — i.e., the inauthenticity involved in trying to convey TV-ready authenticity, enthusiasm and emotion.
Case in pont: the “card stunt.”
Unless you were watching C-SPAN or a livestream of the DNC, you probably missed the “card stunt” instructions those of us in the arena received just before 10 p.m. (the big networks and cable-news networks were apparently using this time to let their team of commentators do some commentating). A robotic-sounding female voice addressed us:
Kevin Roberts, chairman of Publicis Groupe’s Saatchi & Saatchi, says adland’s gender diversity debate is over. But at least one top marketing executive begs to differ.
In a series of tweets today, PepsiCo Global Beverage Group President Brad Jakeman took Mr. Roberts to task for telling Business Insider that the “fucking debate is all over” when asked about the gender diversity in the ad industry. Mr. Roberts — who also carries the title of “head coach” for Publicis Groupe — told the publication that he doesn’t spend “any time” on gender issues at his agencies, adding that the issue is “way worse” in industries such as financial services, where there are “problems left, right, and center.” Read the entire interview here.
On Twitter, Mr. Jakeman shot back that he was proud not to be a Saatchi client. He also said Mr. Robert’s views are “hardly a #lovemark” and “more like [an] “#ignorantmark.” That is a reference to a business book Mr. Roberts authored called “Lovemarks: The Future Beyond Brands.”
Saatchi & Saatchi chairman Kevin Roberts told Business Insider that the gender diversity debate is over.
The publication pointed out that all six holding company CEOs are male and that while 46.4 percent of the ad industry is female, only 11.5 percent of creative directors are (a number up from the 3 percent figure that gave The 3% Conference its name when it was created in 2010). When Business Insider suggested that the gender diversity debate continues in the industry, Roberts responded, “Not in my view.”
The publication brought up the 11.5% figure, as well as recent discrimination lawsuits, such as the one filed against former JWT CEO and chairman Gustavo Martinez by global chief communications officer Erin Johnson or the one alleging former RAPP CEO Alexei Orlov referred to various women as “fat cows” and declined to promote a female executive because she was “too pretty” (amongst other charges).
“Edward de Bono [Maltese physician, psychologist, and author] once told me there is no point in being brilliant at the wrong thing — the fucking debate is all over,” Roberts said. “This is a diverse world, we are in a world where we need, like we’ve never needed before, integration, collaboration, connectivity, and creativity … this will be reflected in the way the Groupe is.”
Publicis Groupe employs around 50 percent women, Saatchi & Saatchi around 65 percent.
When asked specifically about women like Cindy Gallop calling attention to ongoing gender issues in the industry, Roberts said, “I think she’s got problems that are of her own making. I think she’s making up a lot of the stuff to create a profile, and to take applause, and to get on a soap[box].”
Gallop responded by saying, “The best response to that is to throw it open to the industry, and ask the women and men of the ad industry, all around the world, to tweet at @krconnect to let him know whether they think I’m ‘making it all up’.”
Gallop has since tweeted about Roberts’ interview with a series of statements, including quoting a Facebook post from William Charnock, who said, “‘Issue is all over’ feels like a Donald Trump-ism – dismissive, insensitive, inaccurate.”
Plenty of other ad folks, meanwhile, have taken up Gallop’s call to tweet a piece of their mind at Roberts.
Short film maestro PES has just signed with BlinkInk, a sensible arrangement that positions the guy who made Honda’s Emmy-nominated “Paper” under the same roof as the Layzell Bros (of Harvey Nichols’ “Shoplifters”) and Greg Barth (whose Hello Play! 360-degree video has the kind of dreamworld weirdness that Michel Gondry pines for).
To celebrate—because we’ll take any excuse to celebrate—we’ve compiled this handy retrospective of ads PES has directed over the years.
(TrendHunter.com) Origami is an ancient art form, but is one that is still constantly being utilized for various origami-inspired designs. Origami continues to be used in art, scientific research, apparel and…
It was wrong to release data without “curation,” Edward J. Snowden said on Twitter. WikiLeaks accused him of currying favor with Clinton.
IHOP is hungry for another Interpublic Group agency’s creative approach.
The pancake chain has picked Campbell Ewald L.A. as its new creative agency, replacing Dailey L.A. after a four-year run.
“Those years with Dailey took our work very far forward. It was time to build on that success and pause and think about what’s the best way to take it onto the next level,” Kirk Thompson, senior VP-Marketing, IHOP Restaurants, said in an interview. “We needed to do everything we were doing well at warp speed.”
According an internal memo from Grey chairman and CEO Jim Heekin, WPP has appointed Alina Kessel as president and CEO of Team P&G, leading WPP’s relationship with Procter & Gamble across its agencies while continuing to be based in London.
For the past two and a half years, Kessel has led WPP’s Team GSK, presiding over the holding company’s relationship with pharmaceutical giant GlaxoSmithKline (GSK), which recently consolidated its global roster with most of its business split between WPP and Publicis. Prior to that, she served as executive vice president, managing director, global client services for Grey, beginning in 2012. Her relationship with Grey stretches back to 1994. After serving as CEO of Grey Germany, she became executive vice president, global director out of London in 2008. She left two years later to become CEO of DDB Tribal Group Berlin, but returned again in 2012 to accept the executive vice president, managing director, global client services position. She also has previous experience as brand agency leader for P&G.
In the aforementioned internal memo/email, Heekin said “Alina has led Team GSK for WPP with distinction for the past two and a half years” and “I know Alina will bring the same passion, dynamism and skill to her new role.”
We’ve included the message in its entirety below.
I am delighted to announce that Alina Kessel has been promoted to a key post at WPP, our parent company. Alina will become President and CEO of Team P&G, leading this important global relationship across WPP companies, based in London.
Alina has led Team GSK for WPP with distinction for the past two and a half years. Before that she spent more than a year as Grey’s Executive Vice President, Managing Director, Global Client Services for GSK.
Alina has deepened our longstanding partnership with GlaxoSmithKline building a culture of collaboration and innovation, championing outstanding global creative work across all disciplines and winning significant new assignments. Her team has received more than 50 creative and effectiveness awards in the past two years alone.
Along the way, Alina has served as CEO of Grey Germany and was Brand Agency Leader for P&G Brands, creating a new model combining global strategy and integrated communications across disciplines and regions. She was named one of the Top Women Executives in Germany and cited in the U.K. as one of the 100 Women to Watch for FTSE roles.
I know Alina will bring the same passion, dynamism and skill to her new role. Please give her your congratulations and full support as she begins this exciting new chapter in her accomplished career.
Regards,
GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO
Sony’s resurgent games division helped the Japanese conglomerate blow past quarterly results expectations, vindicating Chief Executive Officer Kazuo Hirai’s growing focus on media and entertainment.
The company, which in years past has scaled back in businesses from phones to TVs, posted a surprise profit for the June quarter. It more than doubled operating income from the sale of PlayStations and software, a particularly optimistic signal given the company’s next marquee products haven’t yet come to market.
Sony is looking to cement its lead over Microsoft and Nintendo by launching a virtual-reality headset in October in the U.S., as well as a souped-up version of the PS4 potentially before the end of the year. The twin gadgets mark Hirai’s long-term effort to dominate the industry with the PlayStation division, which he helped launch in 1994 before being tapped as CEO.
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience of adoring fans to Facebook. What’s maybe more commendable is how the apparently Tumblr-savvy MTV snuck onto the list by knowing its followers all too well — nowhere would a My Chemical Romance meme be better received than on Tumblr, which you could call a hub for subcultures.
And, in a move that surpised approximately nobody, Victoria’s Secret took over Instagram with an over-the-top glam shot of birthday girl and international model Sara Sampaio. The photo has 538,000 likes.
Check out the week’s other most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.
Dodge has begun the post-Wieden & Kennedy era with more heavy metal and less brotherly love.
The brand, which had been running a Wieden & Kennedy campaign harkening back to founding brothers John and Horace Dodge, has shifted gears with a new tagline — “Domestic. Not Domesticated” — including a pair of new ads backed by the Metallica song “Fuel.”
One spot called “Warning” portrays Dodge as a drug by mimicking pharmaceutical ads with a laundry list of over-the-top warnings like “Dodge may cause loss of inhibitions and in some cases bodily functions.” The campaign also includes a long-form video that shows a robotic “hellcat” animal that transforms into the the Dodge Challenger SRT Hellcat muscle car.
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