Hasta La Creative!

Kellogg Co. is ready to back smaller food-industry companies seeking funding for growth as it looks for fresh ways to grow its own sales and profits.

The cereal marketer said Monday it has established eighteen94 capital to make minority investments in innovative businesses, thereby giving the company better access to hot ideas and trends. The name eighteen94 is a reminder of the year brothers W.K. and John Harvey Kellogg accidentally figured out how to make flaked cereal, ultimately leading to its famous Corn Flakes and other cereals.

“The investment mandate includes start-up businesses pioneering new ingredients, foods, packaging, and enabling technology,” Kellogg said in a statement, adding that it plans to spend about $100 million on investments.

Continue reading at AdAge.com

It’s no secret that the Interactive Advertising Bureau has a contentious relationship with ad blockers. Nearly every time the IAB talks about ad blocking it takes the opportunity to call out ad blockers such as AdBlock Plus, Shine and others, referring to them as for profit companies, and even “extortionists,” conducting an assault on the ad industry for having certain companies pay them to have ads whitelisted.

The “Block You: Why World Class Creativity Will Obliterate Ad Blocking” panel at Cannes Lions International Festival of Creativity on Monday, hosted by Randall Rothenberg, president-CEO of the IAB, began in a similar fashion. But Mr. Rothenberg said while he thought the ad blockers are extortionists, the panel would focus more on the digital media industry creating the problem that drives consumers to want to block ads, thanks in part to a “bloated” supply chain.

Mr. Rothenberg urged the industry to band together, saying they needed to serve people and not impressions through better creative. Advertisers, agencies and publishers need to offer ads that provide a utility to consumers or makes them want to engage in some other way, he said.

Continue reading at AdAge.com

Who needs the Kwik-E-Mart?

Barkley appointed Kyle Jones as group creative director on the agency’s Applebee’s account.

You may remember him from such work as transforming 7-Elevens into Kwik-E-Marts in a cross-promotional campaign for The Simpsons Movie (including this location) while working as a group creative director for TraceyLocke.

He arrives at Barkley from Venables Bell + Partners in San Francisco, where he has worked as a creative since February of 2013, working on the agency’s Audi and Reebok accounts. Prior to that he spent a little over a year and a half as a creative with CP+B, working with clients including Microsoft, Dominos, and Kraft. That followed an almost six and a half year stint as a group creative director for TraceyLocke, working with clients including Texas Lottery, Pizza Hut and 7-Eleven (including the aforementioned cross-promotional campaign). Before joining TraceyLocke he spent two years as a creative director with Publicis, working with clients such as BMW, Powerbar and GlaxoSmithKline. 

“Kyle has a lot of experience convincing big, seemingly traditional clients to do innovative, creative work,” said Barkley executive creative director Jason Elm. “Coming up with a great idea is the easy part these days. The real challenge is selling it in and flawlessly producing it. Kyle has a track record of doing just that.”

Continue reading at AdAge.com

The Washington Post’s “Nation” section isn’t usually the place its readers turn for service pieces. But there on the top of the second page of the Saturday edition of the “Nation” section, the paper offered a story headlined “Tips for surving a mass shooting.” You can be forgiven for doing a double take (as I did) when seeing that headline (I was in D.C. on Saturday and spotted the physical paper in a coffee shop), or its slightly more context-y online version: “How to improve your chances of surviving a mass shooting like Orlando.”

The story is exactly what it seems to be. Post science and politics reporter Joel Achenbach explains that “A number of private companies now train office workers in how to respond in an active-shooter event. The experts agree: Following a few simple rules can help boost a person’s chance of survival.”

He then proceeds to share advice, such as, basically, get the hell out — or if you can’t, don’t pick a dead-end hiding place, quoting experts such as J. Pete Blair, executive director of the Advanced Law Enforcement Rapid Response Training Center, who says, “You don’t want to put yourself in a situation where if you get found, you don’t have any options.” The horrifying example of the Orlando Pulse victims who tried to hide from the shooter in the nightclub’s bathrooms is cited.

Continue reading at AdAge.com

Grayson Perry, Motorbike

Grayson Perry (together with the architect firm FAT), A House for Essex. Photo: Jack Hobhouse. Via we heart

Earlier this month, during the Week of New Maastricht, i visited the exhibition Grayson Perry. Hold Your Beliefs Lightly at the Bonnefantenmuseum. I liked it very VERY much. Not just for the works on show but also for the atmosphere.

There were ladies of a certain age taking photos of a ceramic penis with their mobile phone. There were families discussing life inside a kind of Taj Mahal built for a mythical woman called Julie Cope. There were academic types trying their best to intellectualize the omnipresence of a teddy bear called Alan Measles in Perry’s work. And then there were people who resented being towed through rooms of pots, flamboyant tapestries, extravagant frocks, intricate maps, and un-PC sculptures created by ‘an Essex transvestite potter’ (that’s actually the way the artist ironically defines himself.)

Grayson Perry, Tomb Guardian, 2011

Perry is a cross dresser, a Turner Prize winner, a “conceptual artist who works as a craftsman” but he is also an artist who deserves so much more than easy generalization.

He can be a bit rude but he’s never vulgar. He observes and satirizes British society, its classes, tastes and rituals but he does so with kindness. His vases look traditional but as you go nearer, you realize that they bear crude images and cheap tabloid headlines. He does tapestries and pots, has a flamboyant alter-ego called Claire but he’s never twee, i doubt any woman would object to his own take on feminity. He’s just in a category of his own. Not least for his very inclusive way of communicating contemporary art.

There is so much more to say about Perry and about each of his small and major artworks but i’m sure you all know his work very well already. I’m just going to leave you with some images of the works exhibited in Maastricht and soon in Aarhus where the exhibition is traveling:

The High Priestess Cape (detail), 2007

Grayson Perry wearing The High Priestess Cape

Grayson Perry, The Adoration of the Cage Fighters, 2012. From The Vanity of Small Differences

Grayson Perry, The Upper Class at Bay, 2012. From The Vanity of Small Differences

Grayson Perry, The Vanity of Small Differences

Grayson Perry, Hold Your Beliefs Lightly, 2011. Collection the artist

Grayson Perry, Map of Nowhere, 2008

Grayson Perry, Motorbike (detail.) Image by the vintagent

Grayson Perry (together with the architect firm FAT), A House for Essex

Grayson Perry (together with the architect firm FAT), A House for Essex

Grayson Perry (together with the architect firm FAT), A House for Essex. Photo: Jack Hobhouse. Via we heart

Grayson Perry as Julie Cope outside A House For Essex

Grayson Perry, The Walthamstow Tapestry, 2009

Grayson Perry, Assembling a Motorcycle from Memory, 2004

Grayson Perry, Wise Alan, 2007

Grayson Perry, Flight From Masculinity, 2005

Grayson Perry, Land Rovers, 2005

Grayson Perry, Angel of the South, 2005

Grayson Perry – Hold Your Beliefs Lightly. View of the exhibition rooms at the Bonnefantenmuseum Maastricht

Grayson Perry – Hold Your Beliefs Lightly. View of the exhibition rooms at the Bonnefantenmuseum Maastricht

Grayson Perry, Claire at Tate Gallery, 1999. Photo Rob Weiss. Courtesy GP & Victoria Miro, London

The solo show at the Bonnefantenmuseum is closed but it has already moved to the ARoS Museum in Aarhus and will open this Friday 25 June.

Still on view in Maastricht: The Next Big Thing is Not a Thing.

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Uma das melhores cenas de guerra já feita. E olha que estamos falando de televisão.

> LEIA MAIS: Como foi filmada A Batalha dos Bastardos de “Game of Thrones”

Post originalmente publicado no B9
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