Bethesda – DOOM launch trailer – (2016) :60 (USA)

Bethesda - DOOM launch trailer - (2016) :60 (USA)
DOOM is back, and will be released Friday the 13th because of course it will be. The demons are back and you need to kill them all as you jump between dimensions. This does look good, unlike the reboot of DukeNukem (can we all say “disappoint?” They wouldn’t even show that trailer until after 11 pm, and lets not talk about the cranky tweets that lost accounts, but I digress… ) So unlike Duke, this game looks to have gotten a major demonic rehaul in the looks department. The fight like hell trailer already made our mouth water. I fear if I get this game you won’t see me again until 2017.

Radio Flyer is imagination on wheels

Radio Flyer isn’t just a wagon. It’a a tool to fuel kids’ imagination. Nice, simple art direction here.

Subaru Outback "Dark Sky" (2016) 1:00 (Canada)

You have to drive quite a long time to see the stars in Canada. Subaru wants to change that. Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is encouraging people to get out there and see the night sky. There’s also a nifty website with astronomy lessons and tips on where to see meteor showers and more. As for the spot itself, it’s simple storytelling and quietly effective.

Facebook denies claims they manipulate trending topics

Gizmodo has an article where anonymous ex facebook workers claim that they manipulated trending topics. Inserting topics to trend, such as black lives matter, and removing topics from trending, such as conservative news stories that were naturally trending.

Today Tom Stocky posted this to Facebook, he is head of the team responsible for trending topics, denying the allegations wholesale.
My team is responsible for Trending Topics, and I want to address today’s reports alleging that Facebook contractors manipulated Trending Topics to suppress stories of interest to conservatives. We take these reports extremely seriously, and have found no evidence that the anonymous allegations are true.
Facebook is a platform for people and perspectives from across the political spectrum. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. These guidelines do not permit the suppression of political perspectives. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not prohibit any news outlet from appearing in Trending Topics.

Before you read further, let me remind you that Facebook is also the place that encouraged brands to work on getting audiences on their pages, then limited the page’s natural reach, unless you paid them to boost the posts. They also engaged in mood manipulation, in order to test the effects on the users.

Trending Topics is designed to showcase the current conversation happening on Facebook. Popular topics are first surfaced by an algorithm, then audited by review team members to confirm that the topics are in fact trending news in the real world and not, for example, similar-sounding topics or misnomers.
We are proud that, in 2015, the US election was the most talked-about subject on Facebook, and we want to encourage that robust political discussion from all sides. We have in place strict guidelines for our trending topic reviewers as they audit topics surfaced algorithmically: reviewers are required to accept topics that reflect real world events, and are instructed to disregard junk or duplicate topics, hoaxes, or subjects with insufficient sources. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any ideological origin and we’ve designed our tools to make that technically not feasible. At the same time, our reviewers’ actions are logged and reviewed, and violating our guidelines is a fireable offense.
There have been other anonymous allegations — for instance that we artificially forced ?#?BlackLivesMatter? to trend. We looked into that charge and found that it is untrue. We do not insert stories artificially into trending topics, and do not instruct our reviewers to do so. Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as ?#?starwars? and ?#?maythefourthbewithyou?), to deliver a more integrated experience.
Our review guidelines for Trending Topics are under constant review, and we will continue to look for improvements. We will also keep looking into any questions about Trending Topics to ensure that people are matched with the stories that are predicted to be the most interesting to them, and to be sure that our methods are as neutral and effective as possible.

The question whether these allegations are true or not is essentially moot, as we all know that when you put all your eggs in one basket the basket owner controls the eggs. By going against the core thought of the internet’s genius – a decentralized network – and willingly centralizing where you find your friends and your news and your games and your shopping, you’ve become a lamb going willingly to the slaughter. The fact is, Facebook can control the news source. If they’re doing it or not right now is just academic.

Melissa Lubin Joins Deluxe’s Beast New York as Executive Producer

Deluxe creative editorial company Beast announces that Melissa Lubin has joined the company as Executive Producer of its New York office. Bringing a decade of deep experience across all facets of production and client services for editorial, sound and graphic design, VFX and finishing, she will lead talent development, build production teams and introduce new clients to Beast’s talent and services.

Lubin joins Beast from Cutting Room, where she spent 11 years and moved up the ranks to Executive Producer, a role she held for six years. There she worked with agencies and production companies including BBDO, McCann, Droga5, Publicis, O Positive, Station Film and more, and was instrumental in expanding the reach of the company’s talent and building its client roster.

“Melissa is incredibly knowledgeable in all areas of commercial production,” said Jed Weintrob, Deluxe’s president of global edit & production. “She’s a great leader and very committed to the trade and the ad community. We’re excited to have someone of her caliber join us to build and nurture top production and editorial talent.”

Lubin said, “Beast is an exciting place. It has the advantages of a strong, local boutique with the ability to tap into the power of Company 3, Method, and the talent at six other Beast offices nationwide. I’m really looking forward to introducing clients to everything we have to offer.”

About Deluxe’s Beast
Deluxe’s Beast is an award-winning editorial house inspired by storytelling and innovation. We specialize in film editing for the advertising, digital and music industries. Since 2006 we’ve serviced a global clientele that includes Nike, AT&T, Cheerios, Toys R Us, Black Eyed Peas, Linkin Park, BMW, Mercedes Benz, General Motors and other top brands. Our most recent projects include the Mini Cooper Super Bowl 50 spot “Defy Labels,” Always’ “Like a Girl: Girl Emojis,” Avicii’s 360-degree music video “Waiting for Love,” and the John Roecker feature documentary “Heart Like a Hand Grenade.” Beast has offices in New York, Los Angeles, Chicago, San Francisco, Austin, Detroit and Atlanta, as well as the ability to enable virtual outposts. Beast is part of the Deluxe group of creative companies that includes Method Studios, Company 3, Encore, Level 3, Rushes, Deluxe VR and more, allowing for an unparalleled network of post-production services.

About Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc. is a global leader in digital media and entertainment services across film, video, advertising and online content from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.With operations in Los Angeles, New York and around the globe, the company employs nearly 7,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. For more information visit www.bydeluxe.com

Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)

Luis Costa is a badass. He was a paratrooper until he got into an accident on his thirtieth birthday and lost a leg. As a testament to where he came from, he decided to tattoo his prosthetic leg. In order to do this, they developed a special tattoo needle made from titanium. The job took nearly 18 hours. Luis is ranked fifth in paracycling. If the Portuguese Paratrooper’s motto is “Never be known as defeated,” Luis is a living breathing testament to that credo. Powerful stuff.

Honda "Another milestone" (2016) :30 (USA)

Honda has a new Civic Couple out. And apparently it’s breaking all rules and looks different enough that people are stopping to photograph it. I’m amazed they still make two door sedans, to be honest.

Old Navy "never basic tee" (2016) 1:00 (USA)

What do you get when you add Nasim Pedrad + Rockabilly, Jay Pharoah + Rocker, Kumail Nanjiani + Surfer, Cecily Strong + Hippie and Jay Pharoah + Cowboy? You get a really bad ad with a bunch of borrowed interest and zero idea. Not like Old Navy has ever been known for doing ads that are idea-based, but this one is really weird because it feels like it really wants to be a Gap ad.
What a thing to aspire to.

Old Navy Tees "Nasim Pedrad" (2016) :15 (USA)

Nasim Pedrad describes flirting in what i can only assume is an attempt to be funny. Also, Old Navy.

Miami Ad School: Metro Trains

Miami Ad School: Cadbury

Miami Ad School: Old Spice

Miami Ad School: Dos Equis

Miami Ad School: Always

Fiat: 500 Loves Mums

Projeto Humanos 20 – Ser Refugiado [S02E10]

refugiados

No décimo episódio da série O Coração do Mundo, concluímos as histórias de Ahmed e Elia, que apresentamos nos últimos dois episódios. Como que Ahmed chegou no Brasil? Como foi o seu processo de tornar-se refugiado aqui? Por que há tantos sírios indo para a Europa? O que buscam lá? E quais as dificuldades que […]

> LEIA MAIS: Projeto Humanos 20 – Ser Refugiado [S02E10]

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