Radio Flyer is imagination on wheels
Posted in: UncategorizedRadio Flyer isn’t just a wagon. It’a a tool to fuel kids’ imagination. Nice, simple art direction here.
Subaru Outback "Dark Sky" (2016) 1:00 (Canada)
Posted in: UncategorizedFacebook denies claims they manipulate trending topics
Posted in: UncategorizedToday Tom Stocky posted this to Facebook, he is head of the team responsible for trending topics, denying the allegations wholesale.
My team is responsible for Trending Topics, and I want to address today’s reports alleging that Facebook contractors manipulated Trending Topics to suppress stories of interest to conservatives. We take these reports extremely seriously, and have found no evidence that the anonymous allegations are true.
Facebook is a platform for people and perspectives from across the political spectrum. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. These guidelines do not permit the suppression of political perspectives. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not prohibit any news outlet from appearing in Trending Topics.
Before you read further, let me remind you that Facebook is also the place that encouraged brands to work on getting audiences on their pages, then limited the page’s natural reach, unless you paid them to boost the posts. They also engaged in mood manipulation, in order to test the effects on the users.
Trending Topics is designed to showcase the current conversation happening on Facebook. Popular topics are first surfaced by an algorithm, then audited by review team members to confirm that the topics are in fact trending news in the real world and not, for example, similar-sounding topics or misnomers.
We are proud that, in 2015, the US election was the most talked-about subject on Facebook, and we want to encourage that robust political discussion from all sides. We have in place strict guidelines for our trending topic reviewers as they audit topics surfaced algorithmically: reviewers are required to accept topics that reflect real world events, and are instructed to disregard junk or duplicate topics, hoaxes, or subjects with insufficient sources. Facebook does not allow or advise our reviewers to systematically discriminate against sources of any ideological origin and we’ve designed our tools to make that technically not feasible. At the same time, our reviewers’ actions are logged and reviewed, and violating our guidelines is a fireable offense.
There have been other anonymous allegations — for instance that we artificially forced ?#?BlackLivesMatter? to trend. We looked into that charge and found that it is untrue. We do not insert stories artificially into trending topics, and do not instruct our reviewers to do so. Our guidelines do permit reviewers to take steps to make topics more coherent, such as combining related topics into a single event (such as ?#?starwars? and ?#?maythefourthbewithyou?), to deliver a more integrated experience.
Our review guidelines for Trending Topics are under constant review, and we will continue to look for improvements. We will also keep looking into any questions about Trending Topics to ensure that people are matched with the stories that are predicted to be the most interesting to them, and to be sure that our methods are as neutral and effective as possible.
The question whether these allegations are true or not is essentially moot, as we all know that when you put all your eggs in one basket the basket owner controls the eggs. By going against the core thought of the internet’s genius – a decentralized network – and willingly centralizing where you find your friends and your news and your games and your shopping, you’ve become a lamb going willingly to the slaughter. The fact is, Facebook can control the news source. If they’re doing it or not right now is just academic.
Melissa Lubin Joins Deluxe’s Beast New York as Executive Producer
Posted in: UncategorizedLubin joins Beast from Cutting Room, where she spent 11 years and moved up the ranks to Executive Producer, a role she held for six years. There she worked with agencies and production companies including BBDO, McCann, Droga5, Publicis, O Positive, Station Film and more, and was instrumental in expanding the reach of the company’s talent and building its client roster.
“Melissa is incredibly knowledgeable in all areas of commercial production,” said Jed Weintrob, Deluxe’s president of global edit & production. “She’s a great leader and very committed to the trade and the ad community. We’re excited to have someone of her caliber join us to build and nurture top production and editorial talent.”
Lubin said, “Beast is an exciting place. It has the advantages of a strong, local boutique with the ability to tap into the power of Company 3, Method, and the talent at six other Beast offices nationwide. I’m really looking forward to introducing clients to everything we have to offer.”
About Deluxe’s Beast
Deluxe’s Beast is an award-winning editorial house inspired by storytelling and innovation. We specialize in film editing for the advertising, digital and music industries. Since 2006 we’ve serviced a global clientele that includes Nike, AT&T, Cheerios, Toys R Us, Black Eyed Peas, Linkin Park, BMW, Mercedes Benz, General Motors and other top brands. Our most recent projects include the Mini Cooper Super Bowl 50 spot “Defy Labels,” Always’ “Like a Girl: Girl Emojis,” Avicii’s 360-degree music video “Waiting for Love,” and the John Roecker feature documentary “Heart Like a Hand Grenade.” Beast has offices in New York, Los Angeles, Chicago, San Francisco, Austin, Detroit and Atlanta, as well as the ability to enable virtual outposts. Beast is part of the Deluxe group of creative companies that includes Method Studios, Company 3, Encore, Level 3, Rushes, Deluxe VR and more, allowing for an unparalleled network of post-production services.
About Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc. is a global leader in digital media and entertainment services across film, video, advertising and online content from capture to consumption.
Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.With operations in Los Angeles, New York and around the globe, the company employs nearly 7,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. For more information visit www.bydeluxe.com
Portuguese Paralympic Committee "Stronger Than Fiber " (2016) 3:00 (Portugal)
Posted in: UncategorizedHonda "Another milestone" (2016) :30 (USA)
Posted in: UncategorizedOld Navy "never basic tee" (2016) 1:00 (USA)
Posted in: UncategorizedWhat a thing to aspire to.
Old Navy Tees "Nasim Pedrad" (2016) :15 (USA)
Posted in: UncategorizedProjeto Humanos 20 – Ser Refugiado [S02E10]
Posted in: UncategorizedNo décimo episódio da série O Coração do Mundo, concluímos as histórias de Ahmed e Elia, que apresentamos nos últimos dois episódios. Como que Ahmed chegou no Brasil? Como foi o seu processo de tornar-se refugiado aqui? Por que há tantos sírios indo para a Europa? O que buscam lá? E quais as dificuldades que […]
> LEIA MAIS: Projeto Humanos 20 – Ser Refugiado [S02E10]
Post originalmente publicado no B9
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