May
19
LIFWeek: Bulletproof Collection
Posted in: Uncategorized
May
19
SVP/Group Creative Director Kenny Rennard Leaving DigitasLBi Boston
Posted in: UncategorizedSenior vice president and group creative director Kenny Rennard will soon be leaving his position at DigitasLBi Boston.
He has been with the Publicis organization for more than 13 years, and an agency spokesperson confirmed earlier this week that he will soon be “taking a new opportunity.”
The agency did not elaborate on his plans moving forward, but we hear that the opportunity in question is an ECD role at the Boston offices of Dentsu’s Isobar.
Rennard does not appear to maintain a digital portfolio, but he has worked on Bank of America among other accounts. His pending move marks the latest change within the DigitasLBi creative department following the November departure of EVP/ECD Rob Rizzo. Last month the agency hired Doug Schiff, formerly of OgilvyOne China, to lead creative across its Boston and Detroit offices while reporting to North American CCO Ronald Ng.
We reached out to Rennard and the agency for further comment and will update this post if/when we hear back.
May
19
50 Cent Takes You 'In Da Hostel' for MTV Cribs-Style Tour in Amusing Ad for Hostelworld
Posted in: UncategorizedHostels are a great option for young travelers on a budget. But who really wants to share a room with a sketchy girl who sleepwalks and a guy who smells like he bathes in aftershave that smells like dog sweat?
There are definitely drawback to the shared-living style. But online hostel booking company Hostelworld wants to show young people that staying in a hostel can actually be a really cool experience.
Even 50 Cent thinks so. And if it’s cool with Fiddy, it should be cool with you.
May
19
Morley Safer, Mainstay of ‘60 Minutes,’ Is Dead at 84
Posted in: UncategorizedMr. Safer was on the CBS show for 50 years, and as a TV correspondent, brought the horrors of the Vietnam War into America’s living rooms in the 1960s.
May
19
A Day in Taiwan with Godfrey Gao – Godfrey Gao Explores His Homeland in the Stunning Infiniti Q30 (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Godfrey Gao is recognized as an icon of style in his birthplace of Taiwan, as well as Canada, where he was raised. He makes a living as an actor and model, and most recently launched a new venture…
May
19
BBDO Ukraine Kiev Does the Cannes Can for Stella Artois
Posted in: UncategorizedBBDO Ukraine Kiev created a series of four new Stella Artois can designs for the Cannes Film Festival, which the brand sponsors. Each of the cans tells part of a story, which takes place on Cannes’ Croisette, featuring comic book-style imagery and French captions. Check out the case study below for more info.
“Story is what Stella Artois stands for,” Denis Keleberdenko, creative group head at BBDO Kiev in Ukraine, explained to Adweek. “And traditionally Stella Artois supports the Cannes Film Festival, so we show a story that happens in Cannes, in four parts, for each can. There’s accidents, unexpected twists, a chase, drama, a beautiful woman, a kiss at the end and even a helicopter! It’s almost a film on cans, actually.”
Additionally, the cans each features URLs for various Ukrainian websites. Each of the sites extends the story in unexpected ways and drive traffic to the Ukranian Stella Artois page, where visitors can (or could, they appear to be claimed) win tickets to the Cannes Film Festival. One of the sites also features an additional video. It tells the story of a pair of Cannes tickets continually changing hands but aside from that we’re not entirely sure what’s going on, since our Ukranian is a little rusty.
CREDITS
Client: Stella Artois
Agency: BBDO Ukraine Kiev
Creative Director Anze Jereb
Head of design studio Martynas Birskys
Creative Group Head Denis Keleberdenko
Art Director Mike Petrusiak
Copywriter Julia Kolesnik
Designer Mariya Teterina
Illustrator Olga Bandura
May
19
Royal Danish Theatre Just Put Out a Truly Crazy Paean to the Creative Process
Posted in: UncategorizedThe ballerinas at the Royal Danish Theatre are not messing around.
Tutu-clad dancers wield AK-47s in a new ad for the theater, celebrating the many hands and hard work that go into putting on a season’s worth of live shows.
Scene designers drip paint, wardrobe artists labor over sewing machines, musicians practice their instruments backstage, singers warm up their voices, and actors get into character in the gorgeously shot, busy-bee montage promoting the arts institution, which presents ballet and opera.
May
19
Aeromexico Takes Aim at Trump With a Gritty, Defiant Ad About Walls and Borders
Posted in: Uncategorized“Borders. Has anything good ever come of them?” asks a voiceover in the spot below, as gray-scale images of walls, fences and “No Trespassing” signs speed past.
“Separation? Limits? I’ve seen as many as mankind has been able to create. Invisible borders. Human ones. Between men and women. Between the thin and the fat. Between those who make decisions and those who abide by them.”
At first, it feels like a social-issues PSA, with moody footage of traffic jams, military parades, riots and even a grade-school bathroom “swirly” tossed in for good measure. Actually, it’s a commercial for a leading brand in Mexico, whose identity isn’t revealed until the final seconds of the riveting minute-long ad:
Who's in charge here?
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