Hasta La Creative!

“Borders. Has anything good ever come of them?” asks a voiceover in the spot below, as gray-scale images of walls, fences and “No Trespassing” signs speed past.

“Separation? Limits? I’ve seen as many as mankind has been able to create. Invisible borders. Human ones. Between men and women. Between the thin and the fat. Between those who make decisions and those who abide by them.”

At first, it feels like a social-issues PSA, with moody footage of traffic jams, military parades, riots and even a grade-school bathroom “swirly” tossed in for good measure. Actually, it’s a commercial for a leading brand in Mexico, whose identity isn’t revealed until the final seconds of the riveting minute-long ad:

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