Hasta La Creative!

Some use climate change as a vehicle for jouissance, for enjoying destruction, punishment, and knowing. A current of Left anthropocenic enjoyment circulates through evocations of unprecedented, unthinkable catastrophe: the end of the world, the end of the human species, the end of civilization. Theorists embrace extinction, focus on deep time, and displace a politics of the people onto the agency of things. Postmodern Augustinians announce the guilt or hypocrisy of the entire human species. Hubris is humanity’s, all of humanity’s, downfall. Philosophers and cultural critics take on the authoritative rhetoric of geoscientists and evolutionary biologists. Those of us who follow the reports of emissions, extreme weather, and failed states enjoy being in the know. We can’t do anything about climate change, but this lets us off the hook when we stop trying.

The perfect storm of planetary catastrophe, species condemnation, and paralyzed incapacity allows the Left a form of jouissance that ongoing deprivation, responsibility, and struggle do not allow. Overlooked as too human, these products and conditions of capitalism’s own continuity can be dismissed as not mattering, as immaterial. Organized political movement appears somehow outmoded, its enduring necessity dispersed into individuated ethico-spiritual orientations on a cosmos integrated over eons.

This Left anthropocenic enjoyment of destruction, punishment, and knowing circulates in the same loop as capitalist enjoyment of expenditure, accumulation, and waste, an enjoyment furthered by fossil fuels, but not reducible to them. Left anthropocenic enjoyment thrives on the disaster that capitalist enjoyment produces. In this circuit, captivation in enjoyment fuels the exploitation, expropriation, and extraction driving the capitalist system: more, more, more; endless circulation, dispossession, destruction, and accumulation; ceaseless, limitless death. Incapacitated by magnitude, boggled by scale, the Left gets off on moralism, complexity, and disaster—even as the politics of a capitalist class determined to profit from catastrophe continues.

–Jodi Dean, The Anamorphic Politics of Climate Change

FROM

Adbusters #125

The Year of Living Dangerously Pt.2

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Executive creative directors Kt Thayer and Oliver Duncan have left San Diego’s Vitro.

Duncan had been with the MDC Partners agency since 2013 while Thayer worked there more more than 14 years. We cannot at this time confirm where either creative went, though we’ve been told that Duncan moved to Seattle in February and Thayer left earlier this month after accepting a role at another California agency.

The past few months have included a few significant changes at Vitro, which had to make some downsizing moves after ASICS shifted its global creative business to 180 Amsterdam and 180LA, Red Robin (allegedly) launched a review and Wild Turkey decided to move more of its marketing budget overseas. (Thayer received a CD credit on most of the agency’s ASICS work.)

Vitro then launched a new office in Austin and hired GSD&M’s Jake Camozzi and Victor Camozzi to run its creative department. We hear that this office will focus on a significant piece of business that isn’t Caribou Coffee or Vivint, both of which went to Vitro in March.

We’ve been unable to contact Mr. Thayer directly and a Vitro spokesperson declined to comment beyond confirming that his farewell party happened last week.

One source, however, tells us that the agency is offering a salary of approximately $180K for Thayer’s successor.

Former Wieden + Kennedy ECD Jamie Robinson has partnered with Lisa Clunie of lifestyle site Refinery29 to launch a creative agency in New York.

The new shop is called Joan, and it officially opens today with General Mills as its first client.

According to the release, Joan will offer clients “big brand thinking and high end creative with a modern understanding of culture, distribution and content creation.”

This is familiar territory for Clunie, who is herself an agency veteran. Last March, she stepped down as senior partner and director of creative management at Ogilvy, allowing CCO Steve Simpson to joke about “assaults upon her optimism” in the internal memo. She spent just over a year as COO at Refinery29, which is often cited as a new media success story earning an outsize share of coverage for its approach to that thing we call “sponsored content.”

“This is an exciting yet challenging time for brands to connect with their audiences. Speed and agility are key ingredients, but brands need more,” said Clunie in a statement. “Jaime and I are excited to combine audience development, distribution planning and content strategy with big, game changing brand ideas. Our process of co-developing content with clients, testing and learning will make working with us more effective and frankly, more fun.”

This is indeed a challenging market, but W+K’s Mark Fitzloff thinks Joan will be OK. The pair have already begun working on unspecified yogurt, snack and meal-focused projects for General Mills–and the client’s chief creative officer Michael Fanuele called them “what the industry has been waiting for,” adding, “They’re ten tons of talent in a nine ton bag of joy.”

Regarding the inspiration behind this new agency’s name, Robinson said:

“Our name was inspired by all of the Joans throughout history who have brought big changes to the world–from reshaping rock and roll, transforming comedy, putting a new face on protests in the 60’s and, of course, the Joan who triumphed on the French battlefield. Lisa and I want to commit all of our positive energy to creating a different kind of client relationship–one of listening, understanding, collaborating and making the best work possible, together.”

Joan will also focus on select causes, establishing a Foundation of Diversity that will dedicate a portion of total profits to select groups and providing each employee with an unspecified financial stake in the company. (The release calls that approach “the smartest way to deeply connect people with the work and its outcomes.”)

Prior to joining Ogilvy in 2011, Clunie held various accounts and management positions at Fallon, BBH and Saatchi & Saatchi New York, where she was managing director.

Robinson left W+K last October after approximately eight months along with fellow ECD David Kolbusz, who now leads Droga5 London. She previously spent six years in the creative department of San Francisco’s Pereira & O’Dell.

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