The Noite: Troll Ad Button
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Candace Payne became the toast of the Internet after she streamed video of herself on Facebook as she tried on a growling Wookiee mask in her car.
The newspaper company’s strategy to remain a stand-alone company was backed up by a $70.5 million investment by Nant Capital.
Utterly hilarious ad campaign from DM9DDB that adds a nefarious twist as to why you’d give your dog treats. It’s bribes.
Do not miss the equally hilarious Bondage and Sofa.
Like Widow and Sofa these ads are made a billion times better by the perfect soundtrack created by A9 Audio adding to the drama. I’ll also give points for excellent casting in both dogs and humans, as this man really made an excellent “excited” face. I still don’t want to know what he might have been considering to use that umbrella for. Ew ew ew. Don’t tell me.
Originally from Sydney, Australia, Samuel now lives in Los Angeles, where he spends his time geeking out on as much pop culture and comic books as he can when he’s not directing commercials and digital productions. His burning passion for drama has always been a solid part of his life, from a teenager directing stage plays while studying science and psychology, and continuing through today, leaving behind a trail of luminous commercials, music videos, and short films. His TVC for “The Road and Traffic Authority” is one of the longest running in Australia, while his debut short film What They Don’t Know was the opening film at the prestigious St. Kilda Film Festival and won at Sydney’s Flickerfest.
After directing his first short, Samuel quickly fell into creating dozens of music videos for bands such as Rouge Traders, INXS, Grinspoon, and his childhood friends – Bluejuice. It was working on the visual for an INXS track remixed by Rouge Traders that catapulted him into working with VFX and established his reputation in this arena.
VFX is one of Samuel’s most treasured storytelling tools. His command of the medium combined with strong performance direction is highly sought after, having worked with brands such as VW, McDonalds, Johnson & Johnson, Castrol, Ebay, Powerade, and Canon.
Samuel’s love of film is still very much rooted in that super-nerd who loves comic books and pop culture, but it has now expanded to a true love of the medium itself – relishing the joy of working closely with actors, cinematographers, designers, and post production artists.
“I’m excited about working with such an established and creative company as Assembly,” remarks Samuel. “I love working with self-motivated people who collaborate to make films that are individual, thought provoking, and different.”
“From what I have seen, Assembly creates films that people love and are excited by. They really cultivate their directors, pushing us on creative projects and experiences. I’m excited to further explore my character and emotion-driven work with Assembly, and ultimately create films that are distinctive and that are going to motivate people too.”
London-based VCCP signed a “don’t call it M&A” deal with San Francisco’s MUH-TAY-ZIK | HOF-FER in order for the two agencies to form an international creative partnership, Adweek reports.
The newly formed network will include VCCP’s London, Berlin, Madrid, Sydney and Prague offices and MUH-TAY-ZIK | HOF-FER’s San Francisco headquarters, with plans for MUH-TAY-ZIK | HOF-FER to open a New York office in the coming months. In the long term, the agencies hope to collectively expand to expand to markets in South America and Asia.
While VCCP has been looking for a creative partner on this side of the Atlantic for some time, MUH-TAY-ZIK | HOF-FER has dismissed offers from holding companies to form such partnerships in the past.
“We never gave it much thought. It wasn’t something we needed or were looking for,” MUH-TAY-ZIK | HOF-FER executive creative director John Matejczyk told Adweek.
But VCCP, he said, is “ambitious in the same way that we are. They’re trying to help clients, look for business opportunities, and look for creative ways to figure out solutions. We thought we could go further together. It feels like the start of something cool.”
“We wanted to find a partner in the U.S. who had the same focus on creative work, the same challenger mentality. We spent two years looking for that agency, and when I met these guys, I thought, I wasted two years of my life,” said VCCP CEO Adrian Coleman. “It’s the coming together of two agencies that can help grow each other.”
“From a client perspective, on a global level, it’s giving the market an alternative from typical holding companies,” he added.
None of the details regarding the financial structure of this deal have been made public, so feel free to be confused.
A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted.
It makes perfect sense that Miles Mouvay, the world’s most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho cheese popcorn.
And it becomes a meta moment when the BFF turns out to be Kel Mitchell, since Miles Mouvay, IRL, is Kenan Thompson.
A Lenovo, atual dona da Motorola, pretende descobrir se nostalgia vende celular. A evidência disso é o comercial-teaser liberado na sexta passada que mostra o Razr V3, um dos celulares mais conhecidos e mais vendidos da Motorola. Veja o comercial acima. No clipe, vemos diversos dos clássicos esterótipos de jovens estudantes dentro de uma escola, […]
> LEIA MAIS: Motorola quer trazer de volta o Moto Razr V3
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You know how exasperating it feels to call a company and get stuck in an automated voice program instead of being connected to a human being? Soon, you’ll be able to experience that same level of irritation at malls across this great land, when Pepper the humanoid robot glides up beside you for a little digital customer service.
Kidding, of course. Hopefully.
Category: Beyond Madison Avenue
Summary: American Eagle Outfitters’ decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales.
Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping.
Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand.