May
04
SPC Ardmona: #buyhomegrown
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May
04
Miller Titerle + Company: Lawyers On Horses
Posted in: Uncategorized
They won an award to be one of the Top 10 Boutique Law Firms in Canada. Traditionally, this would go to a boring old Bay Street law firm in Toronto. There’s a new, better way in law. And that’s looking West. There’s no better way to show how badass you are in Canadian Lawyer Magazine than to put your Gastown, Vancouver firm up on horseback.
May
04
The Great Millennial Write-In Vote – #MILLENNIALSFORPRESIDENT (2016)
Posted in: Uncategorized
This is sort of like the great schlep for the me-me-me generation, and entices the target with exactly what millennials want – huge titles without having done the work for it. Dear millennials, vote you for president! As the breathlessly hopeful release says: “Let’s force a contested convention and ensure that none of these douchetards secures the nomination.” That’s the plan, kids. Stop the douchetards. Is that word on fleek? What a tremendous word, tre-men-dous. I love words like this, I have people, they call me and they say they love words like this, they say Donald, worlds like this are terrific, really terrific, and we thank you for bringing them to our attention. Now we can do something about these words. Thanks to our Canadian pals for throwing their creativity in the ring once again, tremendous neighbours to the USA up there, you are, really tremendous. Phenomenal animations.
As a side-note, I find it really amusing how invested Canadians are in US politics when they seem so disinterested in their own elections. I suppose Swedes and Norwegians do the … uhm… Nope, we don’t, actually. I have no idea who runs Norway right now. I suspect that person knows how to ski really well though. I think that’s a requirement to be Prime Minister there.
As a side-note, I find it really amusing how invested Canadians are in US politics when they seem so disinterested in their own elections. I suppose Swedes and Norwegians do the … uhm… Nope, we don’t, actually. I have no idea who runs Norway right now. I suspect that person knows how to ski really well though. I think that’s a requirement to be Prime Minister there.
May
04
MDC Partners Refutes Short Seller’s Claims in Q1 Earnings Call
Posted in: UncategorizedLast week, the value of holding company MDC Partners stock dropped after activist short-seller Daniel Yu and his Gotham City released a report claiming that the company has “understated debts” and that its accounting practices are “highly disturbing” nearly a year after the resignation of CEO Miles Nadal amid various reports of financial improprieties.
The move was designed to depress the company’s stock prices ahead of yesterday’s earnings call, but MDC’s new chairman and CEO Scott Kaufman strongly disputed Yu’s claims during the call.
He opened by saying, “I’m as confident as ever in MDC Partners and our long-term competitive advantage.” Here’s the full press release for the call, during which Kaufman said Yu’s report was “filled with inaccuracies” and that the issues it raised had “long been addressed in a clear and transparent manner,” as per Campaign’s coverage today.
Kaufman also specifically defended the decision to hire CP+B CEO Lori Senecal’s husband Bill Grogan, stating:
“The fact that they’re married to one another in no way diminishes the fact that they are each highly acclaimed global executives, who have been in the network for many years.”
In a MediaPost story that ran after Yu dropped his report on Monday, analyst Richard Tullo also questioned its reliability, stating: “We think the media did not properly vet reports on Friday and was used by the blogger who is good at social media.” Here’s the most interesting part of that post:
“The report stated that MDC paid senior leader Lori Senecal’s husband some $1 million for 5 months’ work. Tullo’s group spoke with MDC and was told that William Grogan has actually been with MDC for five years.”
It’s true that Grogan has worked for various MDC agencies since 2010, but Yu’s report seemed to specifically reference his time spent as global president of brands for the larger holding company.
MDC reported an overall loss of $23.3 million for Q1, but the results beat Wall Street expectations according to CNBC. The company’s stock price has recovered after hitting a low point just before noon today but has dropped by more than $5 since last week.
May
04
GS&P, StubHub Join Forces to Save You From Microwave Pizza
Posted in: UncategorizedGoodby, Silverstein & Partners launched a rebranding effort for StubHub which marks the brand’s first global marketing campaign centered around a 60-second broadcast spot called “Your Ticket Out.” The new work follows March’s news that GS&P would replace the company’s former AOR Duncan/Channon after a review.
The ad shows the anticipation and excitement in the moments before the start of a series of events, including a ballet, a baseball game, a concert and a boxing match. This is contrasted with a man microwaving a slice of pizza (which is sad; he’d be better off eating the slice cold), with the transition coming from the sounding of the bell in the boxing ring and the timer counting down on the microwave.
StubHub, the ad concludes, is “Your ticket out.”
The anthem spots seeks to motivate viewers to spend more time at events, while showcasing the wide variety of such events available at StubHub. It’s a relatable scenario too: who can’t identify with the guy preparing to spend a low key night at home rather than going out?
“The guy in the spot is a guy like any of us,” StubHub CMO Jennifer Betka told Adweek. “It’s talking about the human truth about the effort it takes to get out. It’s about prodding people to say, ‘Why not go out tonight?’”
In addition to the broadcast spot, the rebranding effort also includes a new logo, complete with a broader color palate.
“The wider color palate represents events from an Adele concert to a boxing match, to make sure we’re connecting with audiences across genres,” explained Betka. “It takes us out of the transactional space and builds on the fact that what we bring is more than a ticket. We bring opportunities of a lifetime.”
CREDITS
Client: StubHub
Agency: Goodby Silverstein & Partners
Title of Creative Work: Your Ticket Out
Client
President: Scott Cutler
CMO: Jennifer Betka-Wakeford
Director of Global Brand Studio: Connie Chen
Brand Manager: Devon Nicholson
Senior Integration Marketing Associate: Isabel Sosa
Creative Co-Chairman: Rich Silverstein
Creative Director: Danny Gonzalez
Creative Director: David Suarez
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Copywriter: Alex Flint
Art Director: Nick Spahr
Copywriter: Steve Nass
Art Director: Nomi Malik
Production
Director of Production: Tod Puckett
Senior Broadcast Producer: Leila Gage
Agency
Music Supervisor: Todd Porter Sr.
Art and Print Producer: Bethanne English
Design
Design Director: Chris Peel
Designer: Kelly Malka
Account Services
Managing Partner: Derek Robson
Worldwide Group Director: John Coyne
Account Director: Melissa Buck
Account Manager: Rosie Breen
Assistant Account Manager: Matt Korman
Brand and Communication Strategy
Director of Communication Strategy: Christine Chen
Director of Communications: Meredith Vellines
Deputy Director of Brand Strategy: James Thorpe
Brand Strategist: Kirstie Maryott
Business Affairs Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Heidi Killeen
Production Companies
Production Company: Reset Content
Director: Martin Werner
Director Of Photography: Rodrigo Prieto
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall and Jen Beitler
Head of Production: Amanda Clune
Line Producer: Timory King
Editorial: WORK
Editor: Rich Orrick
Assistant Editor: Keith Hamm
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt
Color: SHED LA
Colorist: Yvan Lucas
Executive Producer: Patrick Ready
Senior Executive Producer: Sue Troyan
Producer: Antonio Hardy
Associate Producer: Karina Slater
Senior Flame Artist: Bill Higgins
3D Lead: Ed Boldero
VFX Supervisor: Matthew Longwell
3D artists: Chris Goodrich, Ziye Liu, Katie Yoon, Mark Wesler, Hassan Taimur Matte
Painter: Gillian George
2D artists: Timothy Crabtree, Steve Gibbons,Kelsey Napier, Ben Smith, Yukiko Ishiwata
Music/ Sound Design/ Mix: Barking Owl
Creative Director/Partner: Kelly Bayett
Producer: Ashley Benton
Sound Designer: Michael Anastasi
Mixer: Morgan Johnson
End Tag Graphics: We Are Royale
Executive Producer: Chris Volckmann
Creative Director: Brien Holman
Animator: Mike Humphrey
May
04
Com o Gear VR da Samsung, você pode até curtir a vida como uma sereia
Posted in: Uncategorized
Você já deve ter acompanhado os nossos diversos posts e podcasts sobre Realidade Virtual, esta nova coqueluche do mercado de tecnologia, né? Se acompanhou, sabe que desde aquela famosa aparição do Zuckita da Galera no meio de uma porção de gente com um capacete na cara (eu incluso), a Samsung tem conseguido bom destaque no […]
> LEIA MAIS: Com o Gear VR da Samsung, você pode até curtir a vida como uma sereia
Post originalmente publicado no B9
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May
04
Dacia: Family Project
Posted in: Uncategorized
Dacia is the main sponsor of Udinese Football Club since 2008. After 8 years has decided to give its name to the new Udinese stadium. The problem is that the Italian stadiums are gradually emptying, because of the Italian laws that kept the Ultras out. How to fill the Dacia Arena with new supporters? Dacia Family Project is the online contest that convinced Udinese supporters to create a new generation of football fans. How? By giving away season tickets to every future supporter. For the first time in the Italian Championship, during Udinese-Napoli, almost 150 pregnant women populated the stadium and 20 of them lined up with the football players, wearing a special shirt.
May
04
Bike-Upgrading Motors – The 'GeoOrbital' Wheel Bike Kit Makes Any Traditional Bicycle Electric (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Swapping out your analog bicycle for an electric bicycle can be expensive, so the ‘GeoOrbital’ wheel bike kit is here to help make any bike electric. Fitting onto the front wheel of your…
May
04
WME | IMG Parts Ways with OgilvyEntertainment Founder Doug Scott
Posted in: UncategorizedWME | IMG, the talent management company formed by the 2013 merger of William Morris Endeavor and International Management Group, has parted with EVP of marketing and brand solutions Doug Scott after approximately two years in that role.
You may know WME due to its minority ownership of Droga5 and its co-CEO Ari Emanuel, aka Rahm’s brother/the guy from Entourage IRL. The Droga deal went down in 2013 a few months before the organization acquired IMG for nearly $2.5 billion with the help of Silver Lake Partners in what was described as an effort to beat out chief competitor Creative Artists Agency.
At the time, the Droga5 purchase was valued at $115 million. The talent agency currently owns approximately 49 percent of the formerly independent shop.
A source confirmed today that Scott, who came on board in the summer of 2014 to run its various brand partnerships in New York, will be leaving the agency, but WME | IMG declined to comment. We hear that Scott worked with Droga5 on shared client opportunities during his tenure but did not directly oversee any operational aspects of the agency or its relationship with the larger WME organization.
Last month, WME | IMG acquired the experiential agencies Fusion Marketing and IMG Live to expand its larger marketing portfolio, and we hear that it will also be working more closely with the Droga organization moving forward as well.
Scott had a background in public relationships, event marketing and branded content before joining the Ogilvy organization to lead its entertainment unit in 2006. He later launched the separate OgilvyEntertainment offering and spent more than 8 years with the WPP organization.
His role was a new one at WME | IMG when it was announced nearly two years ago. We hear that the organization will not be seeking a replacement and that its relationships with various clients will not change as a result of Scott’s departure.
May
04
Droga5 New York Rings All Your Bells in New Chase Campaign
Posted in: UncategorizedDroga5 New York borrows from Wall Street in its “Introducing The Morning Bell” spot for Chase for Business.
“There are those who are up before the birds, before the sun…” begins the VO at the start of the spot, “yet there’s no celebration when their day begins.” The remainder of the spot could be summed up, more or less, as: “Well, maybe there should be.”
The ad goes on to invite small businesses to submit their own morning bell “for all to hear.”
It’s a pretty simple message, really, but one Droga5 and Chase hopes will resonate (reverberate?) with small business owners everywhere. The brand will pick some of the videos submitted and run them on its Times Square billboard, website and social media channels. A campaign microsite, ChaseMorningBell.com, already shows small businesses such as Seaside Deli & Convenience in Boynton Beach, Florida and Moomers Ice Cream in Traverse City, Michigan ringing their own morning bells.
“People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities,” Justin Ruben, group creative director at Droga5, told Adweek.
“Some of them start at 4 or 5 in the morning, so these stories are inspirational, and they make the small-business community unique,” added Chase for Business CMO Allison Bennett.
CREDITS
Client: Chase for Business
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Justin Ruben
Senior Copywriter: Rory McKechnie
Senior Art Director: Paul Meates
Associate Design Director: Devin Croda
Senior Designer: Joseph Dasaro
Senior UX Designer: Annie Ha
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Broadcast Producer: Perry Kornblum
Associate Broadcast Producer: Jenna Allchin
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Tom Longo
Interactive Producer: Andrew Puzzuoli
Head of Art Production: Cliff Lewis
Senior Art Producer: Emily Heller
Senior Print Producer: Alyssa Dolman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Senior Strategist: Nick Maschmeyer
Senior Strategist: Ned Sonnenschein
Head of Communications Strategy: Colleen Leddy
Senior Communications Strategist: Yan Wang
Head of Data Strategy: Andrew Tully
Data Strategy Director: Katty Lein
Data Strategist: Anthony Khaykin
Executive Group Director: Jeff Prince
Account Director: Kristoffer Aldorsson
Account Supervisor: Sharon Byer
Associate Account Manager: Niamh Walsh
Project Manager: Leslie Alexander
Associate Counsel: Sarah Fox
Sr. Integrated Production BA Manager: Denise Klapp
Manager of Talent & Third Party Rights: Dawn Kerr
Client: Chase for Business
Chief Brand Officer: Susan Canavari
Marketing Director, Brand & Advertising: Melissa Webb
Sr. Marketing Manager, Brand & Advertising: Nick Guerrieri
CMO, Business: Allison Bennett
CMO, Business Banking: Brent Reinhard
Marketing Director: Chad Cowman
Production Company: Snippies
Director: Alex Cullen
DOP: Alex Cullen
Executive Producer: Shelley MacLahlan
Producer: Tom DiCerbo
Editorial: D5 Studios
Editor: Ian Ogden
Studio Coordinator: CJ Trahan
Post Production: D5 Studios
Studio Coordinator: CJ Trahan
Editorial: Rock Paper Scissors
Editor: Dan de Winter
Assistant Editor: Noah Benezra
Producer: Jenny Greenfield
Post Production: Rock Paper Scissors / A52
VFX Producer: Barbara Kontarovich
VFX Artist: Edward Reina
Senior Producer: Jenny Bright
Colorist: Paul Yacono
Music: APM Music
Composer: Benjamin Balcom (Minbal)
Sound: Sonic Union
Mixer: David Papa
Interactive Production Company: Millennium Communications Inc.
CTO/CISO: David Denara
Interactive Creative Director: Chuck Killorin
Internet Application Manager: Jim Conte
Interactive Project Manager: J.J. Gembinski
Photographer: Paul McGeiver
Photographer: Robert Ohman
May
04
Instagram Adds Video to Ad Carousel
Posted in: Uncategorized
Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year.
Carousel, first announced in March 2015, offered advertisers a way to show multiple photos on the same sponsored post. Now advertisers will be able to add multiple videos to the same sponsored post. Videos can be up to 60 seconds in length. The format launches in beta today and will be rolled out wide in mid-May.
Among the first advertisers are Airbnb, Macy’s and Taco Bell. The carousel ads are being sold on a cost-per-thousand-impressions (CPM) basis.
May
04
Havas Media Group Taps Colin Kinsella, Promotes Lori Hiltz
Posted in: Uncategorized
Havas Media Group has hired Colin Kinsella as CEO of Havas North America and promoted Lori Hiltz to CEO of Global Brands for Havas Media.
Mr. Kinsella was most recently CEO of WPP’s Mindshare North America. He departed amid a recent leadership shakeup at the agency. Prior to his role at Mindshare, he also held the position of CEO North America for Digitas, as well as senior positions at Razorfish and QuinStreet, a startup specializing in online marketing and technology.
Ms. Hiltz has served as CEO for North America since 2012, when she was promoted from her role as exec-VP and managing director of the media agency’s Chicago office.
May
04
Vice Media to Produce TV Shows, Web Series for ESPN
Posted in: Uncategorized
Vice Media will produce TV shows and web series for Walt Disney’s ESPN, the most-watched sports network in the U.S., in a deal that deepens the ties between the two companies.
ESPN will air Vice’s “The Clubhouse,” in which athletes talk to viewers off the field, on both its TV network and on the web, and carry new episodes of “Vice World of Sports,” after they air on Vice’s cable network Viceland, according to a statement Tuesday. The two companies also will jointly develop short-form series, both live-action and animated.
The deal marks the first collaboration between ESPN, Disney’s most profitable network, and Shane Smith’s burgeoning Vice Media. Disney is one of the biggest outside investors in Vice, with a $400 million stake. Vice, based in New York, already produces a weekly show for Time Warner’s HBO, and this year introduced its first cable network, which it operates with A&E Networks.
May
04
Will Forte Seizes the Data in DirecTV's New Ad
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nightcrawler and Storm from the upcoming movie “X-Men: Apocalypse” face off over M&M’s; two brothers embark on an adventure in an ad for Sony Video Games’ “Uncharted 4: A Thief’s End”; and people become sprinters, weightlifters and teammates in Ford’s spot for its 2017 Escape.
Jim Gaffigan reveals the secrets to developing a strong dad brand (with a little assistance) in Chrysler’s latest ad.
May
04
On Heels of 'Lemonade,' Beyonce Backs Upstart Watermelon Water Brand
Posted in: Uncategorized
In her 2013 song “Drunk in Love,” Beyonce sings “I’ve been drinking watermelon.” Now she owns a piece of a watermelon water brand.
Watrmln Wtr on Tuesday announced that the megastar was investing in the brand as part of a recent capital raise. The brand did not disclose Beyonce’s exact investment. It is also unclear if she will be involved in marketing. “We don’t know her potential involvement in marketing right now — who knows where year two goes!” a Watrmln representative stated in an email.
“Beyonce is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” brand co-founder and creative director Jody Levy said in a statement. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
May
04
Fiat to Grow Google's Test Fleet With Self-Driving Minivans
Posted in: Uncategorized
Fiat Chrysler Automobiles and Alphabet Inc.’s Google plan to develop about 100 self-driving prototypes based on the carmaker’s Pacifica minivan, the companies said today.
The collaboration is the first phase of a joint project to create autonomous vehicles, people familiar with the matter said. The vehicles will be used by Google to test its self-driving technology. The companies would remain free to cooperate in driverless technology with other partners, said people familiar with the matter.
Fiat won’t license any of Google’s self-driving technology, spokeswoman Dianna Gutierrez said. The minivans will be part of Google’s test fleet, she said in an e-mail.
May
04
Cond Nast Updates The Scene Video Hub for a Mobile, Social World
Posted in: Uncategorized
As the media industry acknowledges, accepts and prepares for a mobile-first future, Cond Nast Entertainment announced plans Tuesday for a “reimagined” version of digital video destination The Scene that will be a “mobile-first social video platform.”
“The Scene 2.0,” as CNE president Dawn Ostroff described it, now offers a mobile app and new capabilities for social sharing.
Ms. Ostroff also announced a “broad distribution deal” with Comcast and an “expanding relationship” with Amazon.
May
04
MDC Execs: Negative Report About Us 'Filled with Inaccuracies'
Posted in: Uncategorized
MDC Partners during its earnings call took the opportunity to address a report that came out late last week by Gotham City Research short seller Daniel Yu. The company called the claims inaccurate and preposterous, among other things.
The report — 40 pages long and called “MDC Partners: Like Valeant Pharmaceuticals, But with Understated Debts” — makes a variety of claims about MDC and questions its integrity. It brings up lack of innovation, an issue with senior talent retention, problems with copyright infringement and multiple financial issues. Among the charges:
“At least 42%-53% of reported profits are suspect”
May
04
JWT's 'Female Tribes' Looks at Women's Influence on Culture
Posted in: UncategorizedJ. Walter Thompson Co.’s former chairman-CEO, Gustavo Martinez, may be facing a lawsuit alleging sexist and racist remarks, but the WPP agency is trying to lead the conversation on women, with the launch of a report called “Female Tribes.”
Six weeks after Tamara Ingram Mr. Martinez’s replacement unveiled a film series called “Her Story: The Female Revolution,” JWT’s new “Female Tribes” report looks at the rise of “female capital” and the value that women bring to the world as leaders, wealth creators, and artists.
In the report, 76% of women surveyed say there has never been a better time to be a woman, 86% say femininity is a strength, and 76% say they make the majority of financial decisions in their households.
May
04
Kristen Bell and Dax Shepard Bring the Cute in New Samsung Home Appliance Spots
Posted in: Uncategorized
Samsung Electronics knows consumers might be inclined to spend upwards of $5,600 on a smart refrigerator with an interior camera, custom cooling system and exterior touchscreen, but just in case, the electronics brand has enlisted an endorsement from favorite celebrity couple Kristen Bell and Dax Shepard.
Beginning May 9, the company plans to air a series of spots marketing its home appliances and starring the real-life spouses. The first commercial, which features the Family Hub fridge, depicts Mr. Shepard and Ms. Bell getting ready to host their daughter’s birthday party. Despite the chaos of parenthoodat one point, Ms. Bell is busy balling a watermelon in the kitchen so Mr. Shepard digitally checks the fridge’s contents from the supermarket; at another, the supplies of squeezable yogurt are nearly depleted by ravenous children and reinforcements are ordered in the nick of timethe couple can still use the fridge’s exterior touchscreen to send each other notes and surprises.
This is the third year Samsung has worked with the actors.
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