Globo News: Wi-Fi truck

In line with the GloboNews’ concept “never off”, the activation happened from 7 pm to 7 am, just impacting people who never turn off along the São Paulo night.

Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creatives: Fabio Maia, Pedro Drable, Alexei Potemkin, Simone Lagares, Max Targanski, Luna Uaná, Vitor Araripe
Account: Leticia Arslanian, Mirna Abaurre, Carolina Bernardo
Producers: Jô Cassiano, Bruno Belcastro, Lydia Salgado
Implementation: The Group

Dun-Dun DaDa: The Secret to Marketing a Mission

Category: Beyond Madison Avenue
Summary: Sometimes the best form of advertising (as this copywriter winces) comes without words. It’s called Hollywood product placement. Should a brand choose to accept this type of mission, the benefits will return tenfold in market engagement from a plethora of diverse advertising.

Can PepsiCO Save Diet Pepsi?

Category: Beyond Madison Avenue
Summary: The craze of diet sodas has been on the sliding scale over the past couple of years. Dieting trends like the South Beach Diet, the low-carb diet, the Paleo diet, and even the Shangri-La diet have made their rounds time and time again in magazines and in our daily lives.

Though the diets differ on many things, one thing is clear: Sodas, especially diet sodas, are bad. The research supports some claims on that; the studies out there suggest that it is better for the body to be able to absorb the substances we digest versus not.

But some studies say that the artificial sweeteners all around us cut our calories because they pass through our system without breaking down.

Leinenkugel's Beer Tricks Out Homes in Brooklyn and Austin, and Rents Them on Airbnb

As if the hipster havens of Brooklyn and Austin weren’t already funky—and beery—enough, Leinenkugel’s has transformed vacation properties in each location into Northwoods, Wis.-style “Leinie Lodges,” and made the units available for rent on Airbnb.

The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.

“We wanted to create a space where people can relax and enjoy beer,” founder Dick Leinenkugel told Austin Fusion. The two-bedroom Brooklyn property (above) can accommodate six guests, includes a roomy roof deck and rents for $449 a night. Down in East Austin (below), you’ll pay $375 for three bedrooms with space for eight.

The rentals are available through the end of August.

Airbnb has become renowned for offbeat promotions, both for itself and in tandem with other brands. Stunts range from hosting a sleepover in an Australian Ikea store to tricking out an Alpine ski lift as a mountaintop crash pad.

The “Leinie Lodges” provide more down-to-earth accommodations. Renters get thoroughly modern, upscale digs—with lots of Leinenkugel’s-branded extras. These include bean-bag toss games, bar signage, canoe paddles, Adirondack chairs and plenty of crimson throw-pillows embroidered with the brewer’s name. At each location, the fridges come packed with Leinenkugel’s brews such as Summer Shandy, Grapefruit Shandy and Canoe Paddler.

So, you’ll basically be living inside a huge ad, stocked with toys and free beer. You’ll be living the American Dream. Cheers!

AT&T: Cris Hadjez

Advertising Agency: Organic / BBDO New York / BBDO Atlanta, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Office, BBDO New York: Greg Hahn
Executive Creative Director, BBDO New York: Matt MacDonald
Chief Creative Officer, Organic: Chris Kelly
Executive Creative Director, Organic: Paul Kekalos
Creative Director, Organic: Marney Kerr
Copywriter, Organic: Marilyn Manno
Creative Director, BBDO New York: Niraj Zaveri
Copywriter, BBDO New York: Justin Lerner
Producer BBDO New York: Jess Jacklin
Project Manager Organic: Abby Berman
Account Director, Organic: Casey Blackwood
Account Supervisor, Organic: Austin Russell
Account Director, BBDO Atlanta: Khari Mpagazehe
Social Editor, BBDO New York: Dave Krugman
Digital/Print Producer, BBDO New York: Courtney Fallow
Production Company: Warhorse
Director: Andrew Wonder
Producer: Alon Simcha
Director of Photography: Cameron Michael
Sound: Max Phillips
Editing House: Wax Editorial
Editors: Stephen Jess, JasonSager
Executive Producer: Toni Limpari
Producer: Evan Meeker
Music Producer: Melissa Chester
Audio Mix: Sonic Union
Mixer: Mike Marinelli

AT&T: Ben Albano

Advertising Agency: Organic / BBDO New York / BBDO Atlanta, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Office, BBDO New York: Greg Hahn
Executive Creative Director, BBDO New York: Matt MacDonald
Chief Creative Officer, Organic: Chris Kelly
Executive Creative Director, Organic: Paul Kekalos
Creative Director, Organic: Marney Kerr
Copywriter, Organic: Marilyn Manno
Creative Director, BBDO New York: Niraj Zaveri
Copywriter, BBDO New York: Justin Lerner
Producer BBDO New York: Jess Jacklin
Project Manager Organic: Abby Berman
Account Director, Organic: Casey Blackwood
Account Supervisor, Organic: Austin Russell
Account Director, BBDO Atlanta: Khari Mpagazehe
Social Editor, BBDO New York: Dave Krugman
Digital/Print Producer, BBDO New York: Courtney Fallow
Production Company: Warhorse
Director: Andrew Wonder
Producer: Alon Simcha
Director of Photography: Cameron Michael
Sound: Max Phillips
Editing House: Wax Editorial
Editors: Stephen Jess, JasonSager
Executive Producer: Toni Limpari
Producer: Evan Meeker
Music Producer: Melissa Chester
Audio Mix: Sonic Union
Mixer: Mike Marinelli

AT&T: Liza Jernow

Advertising Agency: Organic / BBDO New York / BBDO Atlanta, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Office, BBDO New York: Greg Hahn
Executive Creative Director, BBDO New York: Matt MacDonald
Chief Creative Officer, Organic: Chris Kelly
Executive Creative Director, Organic: Paul Kekalos
Creative Director, Organic: Marney Kerr
Copywriter, Organic: Marilyn Manno
Creative Director, BBDO New York: Niraj Zaveri
Copywriter, BBDO New York: Justin Lerner
Producer BBDO New York: Jess Jacklin
Project Manager Organic: Abby Berman
Account Director, Organic: Casey Blackwood
Account Supervisor, Organic: Austin Russell
Account Director, BBDO Atlanta: Khari Mpagazehe
Social Editor, BBDO New York: Dave Krugman
Digital/Print Producer, BBDO New York: Courtney Fallow
Production Company: Warhorse
Director: Andrew Wonder
Producer: Alon Simcha
Director of Photography: Cameron Michael
Sound: Max Phillips
Editing House: Wax Editorial
Editors: Stephen Jess, JasonSager
Executive Producer: Toni Limpari
Producer: Evan Meeker
Music Producer: Melissa Chester
Audio Mix: Sonic Union
Mixer: Mike Marinelli

Bottle-Opening Mugs – These Beer Mugs Have a Convenient Built-In Bottle Opener on the Bottom

(TrendHunter.com) These convenient bottle-opening beer mugs are the only accessory needed for enjoying a cold brew. The bottom of this beer mug is slightly thicker than an average cup in order to easily accommodate…

Shape-Shifting Abodes – This Zero-Energy House Adapts to Changing Weather Conditions (GALLERY)

(TrendHunter.com) ‘Motus’ is a zero-energy house that changes its shape based on current weather conditions. While the idea of a shape-shifting abode may seem futuristic, this home actually alters its…

Futuristic Baby Carriers – This Luxury Pram Helps Keep Toddlers Safe and Secure at All Times (GALLERY)

(TrendHunter.com) The ‘Strollever’ is a luxury pram that helps you transport your baby over any type of terrain. While there are numerous baby carriers available on the market, many are only designed to…

15 High-Tech Stroller Solutions – From Superhero Strollers to Transformative Stroller-Trikes (TOPLIST)

(TrendHunter.com) These high-tech stroller solutions allow you to transport your infant or toddler with ease. In recent years, the stroller has undergone a number of changes in order to help keep babies safe and…

Western Lingerie Lookbooks – The Latest L'Agent F/W Lookbook Features a Retro Cowboy Aesthetic (GALLERY)

(TrendHunter.com) The L’Agent F/W ‘15 lookbook puts a sultry spin on western style. Starring Penelope Cruz and her sister Monica Cruz, this lookbook features cowboy hats and chic undergarments.

The…

Grim Curbside Photography – Derek Man's Street Curb Photos Capture the Bleak Essence of the City (GALLERY)

(TrendHunter.com) London-based photographer Derek Man has spent the last two years capturing the less glamorous, but no less intriguing, aspects of his city with this street curb photography series titled ‘No…

Marketers Gain a Weapon Against Patent Trolls, Growing Scourge in Digital Era


As marketers and their agencies increasingly churn out digital products like apps and use tech such as QR codes, patent claims against them have grown in step, costing millions of dollars in legal fees and settlements. Now the Association of National Advertisers is trying to provide its members a fix for this particularly modern challenge: good old-fashioned insurance.

Working with Scottsdale Insurance Co., part of Nationwide, the ad trade organization has developed a product called ANA Patent Infringement Defense that’s meant to arm its members against some costs inflicted by patent claims.

The ANA described its product as a tool against so-called patent trolls, which it said often go after marketers and agencies for digital tactics as common as using QR codes to direct a mobile device user to web content, putting a store locator on a website, placing static ads in a video stream and embedding a URL in a text message.

Continue reading at AdAge.com

After Argonaut, Project Worldwide Creates Another Shop From Scratch


Years ago, Project Worldwide deviated from its aggressive M&A strategy to build Argonaut from scratch. Now the small holding company is at it again, laying the foundation for a Bay Area-based digital shop called Junior.

“There have been two paths to growing Project Worldwide. One is organic agency startups; the other is acquisitions,” said Robert G. Vallee Jr, Project Worldwide Chairman-CEO. “The good news is the general environment with advertising now is very healthy, and exiting the great recession client spend is definitely on the uptick. The bad news is, with most agencies now back in a better financial position, the multiples we’re looking at today to acquire properties of scale and purpose are quite expensive. We think those opportunities will be, in the near term, somewhat limited.”

He’s not sweating it, though, since the company already has had success on the “organic side of the equation” with Argonaut. It’s also a good time to better utilize Argonaut talent, he said, referring to a couple of execs who will take on new roles to help build Junior.

Continue reading at AdAge.com

Brands: Don't Let Music Be an Afterthought in Marketing


I’ve worked at a lot of places in my more than 10-year creative career, and there’s something that’s always troubled me: Whether it’s a branding firm, a production company or an ad agency, music seems to be treated as an afterthought.

The beauty of music is its ability to punch you in the gut and evoke an emotional response. While visual form alone can have a strong emotional effect, rarely can it hit the soul as hard as music can. Music reaches us on a deeply primitive level. You just “feel” it.

That’s why I’m confused to find that so many people in branding and advertising take it for granted. I’ve often seen music punted to the last minute, undermined or misused in a wide range of creative endeavors and brand-identity campaigns, from commercials to retail experiences, inside restaurants and even in feature films.

Continue reading at AdAge.com

Your life on the stage

In a world of performance there is truth and authenticity in simplicity.

by

From Adbusters #120: Manifesto for World Revolution PT.III

Each and every day we are corralled through a landscape of performances.

Just analyze the tonal range of “How are you?” Its structure on the musical scale is eerily similar to the chirpy falsetto of “Thank you for shopping at Wal-Mart.” In conversation, the thing being sold is an image and its appearance. Most often there is no genuine interest in how the other person is doing.

Would you like your fakery in plastic to dispose of later and keep things fresh? Or paper for the convenience of recycling your performance again and again?

Our conversations unassailably emulate the physical space in which they occur. Empty words dart about our modern landscape without remorse. Billboards perform fake lives, stimulating a synthesis of varied simulacra. Signage on the sidewalks, barrier ropes in waiting areas, these dictate how and when we move. We submit to a fake navigational rhythm, relinquishing our personal and spatial vantage points.

Break a leg kid, either through performing social conversation or by intentionally tripping over a barrier rope, next time you may be in a wheelchair, so limbo underneath it. Being out in the modern world is a tricky business and your soul on stage invariably spews the script.

Yet what is everything to the discerning eye? In this muddled modernist landscape there is truth and authenticity in simplicity. There is beauty in banalities.

What is realer than the vivacity of a tulip-tangerine shopping cart measured against the equalized identity of the bench? What is starker than an unused, mind-emptied parking meter compared to the calm blue ocean? Equality and the letting go of thoughts are found and made available if one takes the time to look.

Take control of your performance. Stop in the middle of a busy sidewalk. Your landscape is not an alluringly schizophrenic consumer panorama, but a composition with the potential to be deconstructed into rudimentary geometry and simple color. Take back your right to engage public space and intersect it with aesthetics. A revolution of the canvas begins with the eye seeing the canvas as if for the first time.
“How are you?” you may ask my eyes. “I am well,” my eyes will respond.

And that response can only be true and authentic.

— Stephanie Lehr is an artist based in Oak Harbor, Ohio.

Source

First Words: How ‘Rock Star’ Became a Business Buzzword

Like most things that were once cool because they positioned themselves against the mainstream, the rebel musician has been thoroughly co-opted.


Top 60 Fashion Photography Trends in August – From Makeup-Free Celeb Shoots to Playful Goth Features (TOPLIST)

(TrendHunter.com) These August 2015 fashion photography trends range from candid celeb shoots to playful Goth editorials that challenge common stereotypes related to the subculture. Fans of androgynous fashion will…

Car Graveyard Photography – David Goldman's Auto Photography Essay 'Old Car City' is for Car Junkies (GALLERY)

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