(TrendHunter.com) Slimwalk overnight socks are a popular footwear accessory in Japan. While the vibrant socks are seen as stylish, these socks also act as a bizarre beauty tool.
The Slimwalk overnight socks are…
(TrendHunter.com) The Internet has birthed a generation of self-starters and entrepreneurs and this affordable cinematography tool lets the directors of the future take pro quality shots at a low cost.
Smartphone…
If crazy political ads are their own kind of art form, this one is something of a masterpiece.
Wyatt Scott is an independent candidate for Canadian parliament. And taking his new spot as evidence, his platform consists primarily of riding giant geese and then jumping off to slay dragons with a sword. In other words, he’s sure to have the J.R.R. Tolkien fanboy demographic locked up, along with more general appreciators of science fiction and fantasy.
But even if his policies seem on the well-intentioned and compassionate side, his ridiculous pitch also includes some imagery that could be construed as vaguely offensive. (“Alien” is not the most politically correct term for undocumented immigrants, at least south of the border, though at least Scott gives the extraterrestrial a friendly fist-bump while talking about social programs.)
Nor is it clear what an image that appears to ancient Mayan temple Chichen Itza, located in Yucatan, Mexico—some 3,800 miles away from Scott’s electoral district in British Columbia—has to do with the indigenous people of Canada. (Though it’s true you could get there pretty fast on the back of a 747-sized Canadian goose.)
Regardless, those minor factual details pale in comparison to the greatest threat Canada apparently faces—which is a 1960s, Mars Attacks-style giant killer robot. Luckily, Scott has superpowers beyond being able to grow an instant beard.
Via TVSpy.
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Group Creative Directors: Wade Alger, Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Supervisor: Josh Lybarger
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Kevin Byrne, Dan Duffy
Executive Producers: Mino Jarjoura, Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Jared Thomas
Telecine: MPC
Colorist: Ricky Gausis
Color Producer: Summer McCloskey
Animation/VFX: MPC
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Junior Producer: Nicole Saccardi
Creative Director: Paul O’Shea
CG Supervisor: Zach Tucker
Flame Lead: Benoit Mannequin
Flame: Blake Huber, Ben Persons
Nuke: Toma Bowen
FX Lead: Charles Trippe
FX: Patrick Manning, Nha Ca Chau, Nate Lapinski
Light Lead: Tim Kafka
Light: Brendon Echsner
Texture Lead: Brian Broussard
Animation Lead: Stew Burris
Animation: Ian Wilson
Rigging Lead: George Saavedra
Asset Supervisor: Aaron Hamman
Tracking Supervisor: Michael Lori
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
The Breakfast of Champions is getting its buzz on.
Wheaties, usually known for its marketing around sports stars, has partnered with a craft brewer to sell a beer called HefeWheaties.
The beer will be made by the Fulton brewery in Minneapolis and sold in Minnesota’s Twin Cities market for a limited time, according to Wheaties-owner General Mills, which is also based in Minneapolis.
Kraft Heinz Co. said Wednesday it will eliminate about 2,500 jobs across the U.S. and Canada, including about 700 jobs at Kraft’s headquarters.
Massive cuts at the maker of Kraft macaroni and cheese and Heinz ketchup had been rumored since the merger was completed in early July. Heinz already eliminated thousands of jobs soon after it was acquired by 3G and Berkshire Hathaway.
“We have developed a new streamlined structure for our organization to simplify, strengthen and leverage the company’s scale,” spokesman Michael Mullen said in a statement. “This new structure eliminates duplication to enable faster decision making, increased accountability and accelerated growth.”
Behind every release date is a carefully calibrated, often agonized selection process that one distributor described as “a lot of logical thought and pure unicorn dust.”
(TrendHunter.com) The ‘Exotac FireSleeve’ is a revolutionary camping lighter that can stand up to some of the harshest outdoor conditions. While many consumers rely on conventional lighters to start a…
Advertising Agency: Mekanism, USA
CEO/President: Jason Harris
Executive Creative Director: Brian L. Perkins
Senior Copywriter: Michael Grant
Executive Producer: Kati Haberstock
Senior Producer: Danielle Soper
Senior Digital Producer: Andrew Devansky
Managing Director: Michael Zlatoper
Director Brand Management: Laura Szu-Tu
Production Company: Tool of North America
EP: Lori Stonebraker
Producer: Kelly King
Director: Shawn Z
Director of Photography: Chris Mably
Production Design: Jesson Moen
Editorial Company: Beast Editorial
Post Producer: Vickie Sornsilp
Editor: Brian Lagerhausen
Assistant Editor: Nick Haynes
Colorist: Steve McEuen
Visual Effects Artist: Greg Gilmore
Music Composition: Andrew Duncan
Audio Post Facility: M Squared Productions
Audio Engineer: Mark Pitchford
Assistant Audio Engineer: Phil Lantz
Sound Design: Mark Pitchford
Advertising Agency: Mekanism, USA
CEO/President: Jason Harris
Executive Creative Director: Brian L. Perkins
Senior Copywriter: Michael Grant
Executive Producer: Kati Haberstock
Senior Producer: Danielle Soper
Senior Digital Producer: Andrew Devansky
Managing Director: Michael Zlatoper
Director Brand Management: Laura Szu-Tu
Production Company: Tool of North America
EP: Lori Stonebraker
Producer: Kelly King
Director: Shawn Z
Director of Photography: Chris Mably
Production Design: Jesson Moen
Editorial Company: Beast Editorial
Post Producer: Vickie Sornsilp
Editor: Brian Lagerhausen
Assistant Editor: Nick Haynes
Colorist: Steve McEuen
Visual Effects Artist: Greg Gilmore
Music Composition: Andrew Duncan
Audio Post Facility: M Squared Productions
Audio Engineer: Mark Pitchford
Assistant Audio Engineer: Phil Lantz
Sound Design: Mark Pitchford
Advertising Agency: Mekanism, USA
CEO/President: Jason Harris
Executive Creative Director: Brian L. Perkins
Senior Copywriter: Michael Grant
Executive Producer: Kati Haberstock
Senior Producer: Danielle Soper
Senior Digital Producer: Andrew Devansky
Managing Director: Michael Zlatoper
Director Brand Management: Laura Szu-Tu
Production Company: Tool of North America
EP: Lori Stonebraker
Producer: Kelly King
Director: Shawn Z
Director of Photography: Chris Mably
Production Design: Jesson Moen
Editorial Company: Beast Editorial
Post Producer: Vickie Sornsilp
Editor: Brian Lagerhausen
Assistant Editor: Nick Haynes
Colorist: Steve McEuen
Visual Effects Artist: Greg Gilmore
Music Composition: Andrew Duncan
Audio Post Facility: M Squared Productions
Audio Engineer: Mark Pitchford
Assistant Audio Engineer: Phil Lantz
Sound Design: Mark Pitchford
Category: Beyond Madison Avenue
Summary: Many people saw the result of having the World Cup in Brazil, and wondered if something, or anything, will change when the 2016 Summer Olympics hit the Brazilian shores. In short, probably not.
Comcast is forecasting that NBC, the network that inked a deal to show the Olympics through 2032, released that they think the ad buy will exceed $1 billion dollars for the 2016 Olympics.
In comparison, according to the article, the 2012 London Olympics brought in a record $1.3 billion dollars; networks and advertisers are thinking that 2016 may bring in more. Why? Because of the airtime. Rio is one hour ahead of NYC primetime…
Advertising Agency: FCB West, USA
Chief Creative Officer: Karin Onsager-Birch
Group Creative Directors: Colin McRae, Karl Dunn, Adam Nowak
Senior Copywriters: Chris Waigand, Steve O’Brien
Art Directors: Amy Matheu, Jacob Pepper
Senior Producer: Rob Lee
Group Account Director: Vicki McRae
Account Director: Rebecca Pollock
Account Supervisor: Lauren Geismar
Assistant Account Executive: Abby McBeth
TV Production: Rattling Stick / The Lift
Director: Sara Dunlop
EP: Joe Biggins
Line Producer: Stuart Bentham
Editorial House: Optimus
Producer: Therese Hunsberger
Editor: Nate Cali
“Data-driven marketing” may be the most popular phrase in the advertising space, but just because everyone’s talking about it doesn’t mean they understand the implications for your business. One thing that’s clear: whatever we call it, today’s sophisticated marketing requires more information and tools than ever before.
The Ad Age Data Conference, October 8 in New York City, explores the latest and most effective ways marketers can use data, whether it be their own CRM data, social media data or anything in between. What can data tell you and how? See how marketers are using this knowledge to inform successful omnichannel campaigns and how creatives leverage data to enhance their understanding of audiences.
Sam Shank, CEO and Co-Founder, HotelTonight, and Rafat Ali, Founder, Skift, will shed light on how the travel industry is using data to disrupt markets and fuel innovation;
Ad Age is proud to announce the 10 outstanding marketing, advertising and technology executives who have been chosen as this year’s Women to Watch China honorees.
We have never had a more global group, a sign of what a key market China is for the world’s marketers, and Chinese brands’ interest in going international. Half of this year’s honorees are marketers, from L’Oreal, Uniqlo, Johnson & Johnson, Jahwa Group’s Herborist and Marriott. From the tech world, there is Alibaba’s Tmall. And four honorees are from digital, creative and media agencies: Cheil, Isobar, McCann and Mindshare.
For virtually all of these execs, digital innovation is a major part of what they do, a reflection of China’s growing leadership in areas like e-commerce and mobile devices.
Tired of the office and uninspired at home? There’s an app for that, and Leo Burnett’s using it.
The agency’s design department has signed on with Deskpass, which will allow its creative team of 20 to work somewhere other than the office for the day.
Deskpass is the brainchild of Sam Rosen and Patrick Griffin, who are cofounders of One Design Company. The application works like a gym membership, where members pay a monthly rate of $200 to access a network of independently run coworking spaces throughout Chicago.
Viacom is making another move in its mission to drive ad sales beyond traditional commercials with the creation of a new group solely responsible for its data and social products.
As a result of “intense demand” for its ad products during the upfront season, Viacom’s Ad Sales Chief Jeff Lucas said there was a need to create the Velocity Product Group dedicated to evolving and developing the company’s offerings.
“Ratings are going to go up and down, but we always want to have a product that offers more in any case,” Mr. Lucas said. The dedicated team is necessary due to the number of advertisers already utilizing Viacom’s suite of Velocity products, which has doubled since last year to more than 100 blue-chip clients.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
