Hasta La Creative!

TV’s highest-rated scripted series is about to spawn a spinoff of sorts, and media buyers are all but kicking the door in for a crack at it.

AMC’s “Fear the Walking Dead” staggers into the Sunday 9 p.m. time slot beginning August 23, and the companion series to “The Walking Dead” is the summer’s hottest ticket. But for a handful of 30-second spots that have been held back to take advantage of a healthy scatter market, all available inventory in the six “Fear” episodes has sold out, and at rates that rival those commanded by the flagship show.

Much of the demand for “Fear” has to do with the unprecedented success of the mother ship series. According to Nielsen live-plus-same-day data, season five of “The Walking Dead averaged 14.4 million viewers and a staggering 7.4 rating in the adults 18-to-49 demo, making it far and away TV’s top-rated non-NFL telecast. (In head-to-head competition, the eight fall episodes of “TWD” out-gunned NBC’s otherwise impregnable “Sunday Night Football” by three-tenths of a point; your final score: Zombies 7.5, Pigskins 7.2.)

Continue reading at AdAge.com

Ad agency interns love to get real-world experience. Sometimes that means actually working for real clients. Other times it means sitting around playing 8-bit video games.

The interns at Ottawa, Ontario, agency McMillan get to do a bit of the latter—thanks to a game called Interns, which is a bit of goofy 8-bit fun that simulates the intern experience.

“We didn’t want our interns here at McMillan to feel unprepared or unappreciated, so we created an 8-bit video game that featured them as playable characters,” the agency tells us.

The object of the game: Walk around the office collecting 10 ideas for an upcoming client presentation. It’s a bit ridiculous, but also amusing enough, and more edifying than getting coffee for everyone. Props, too, for the AdFreak mention.

Se você tem muito a falar, criar um tweet pode ser um exercício de paciência. O limite padrão de 140 caracteres por post na rede social é o que faz do Twitter algo único mas pode provocar reduções e contrações de certas palavras. Este exercício não será mais necessário nas DMs: a partir de hoje […]

> LEIA MAIS: Agora você pode mandar textão por DM no Twitter

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Buffalo Wild Wings offers a fantasy football draft kit to starry-eyed fans as they enter the restaurant, and Kate Winslet and Penelope Cruz advertise Lancome’s “Advanced Genifique” serum (patented until 2029, apparently).

For a Geico “It’s What You Do” spot, two TV hosts keep calm as a Kraken attacks a golfer because if you’re a golf commentator, you whisper. It’s what you do.

Continue reading at AdAge.com

Bic continues to have trouble talking to women.

The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed spectacularly in South Africa this week, posting a tone-deaf ad on social media for national women’s day that drew swift criticism—and soon led to an apology.

The “Look Like a Girl” and “Think Like a Man” lines were both pretty infuriating, and the Internet reacted mercilessly to the brand’s misstep. Bic made things worse by trying to defend itself in one half-apology before deleting that (further angering people who’d commented on it) and posting a second apology.

That one read: “Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody—that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.”

what fresh hell is this pic.twitter.com/KctXjvWAHp

— Caroline CriadoPerez (@CCriadoPerez) August 11, 2015

Actor/Director/Producer Diego Luna, known for his skills before and behind the camera on films such as “Cesar Chavez,” “Milk,” “Y Tu Mama Tambien” and “Before Night Falls,” has teamed with producer Pablo Cruz (“Sin Nombre,” “Miss Bala,” “Vengeance”) and ad industry vet Eric Bonniot, formerly of Backyard Productions and A Band Apart, to launch Gloria, a multi-platform production studio specializing in branded content.

Along with Mr. Luna, the company’s directorial roster includes a pair of top commercial talents from Mexico, Rodrigo Valdez and Rogelio Sikander of The Maestros, writer/director Jonas Cuaron (“Gravity”), Mario Munoz (“Bajo La Sal”) and Fernando Frias.

Among them, the Gloria directors have an oeuvre that spans Cannes Lions-winning ads, Oscar-awarded features and critically acclaimed TV series. Their brand portfolio includes work for Coca-Cola, Heineken, Pepsi, Converse, VW, Fiat, McDonald’s and more. The company’s current projects include a six-part web series for Mexico’s largest department store chain and a feature-length branded documentary.

Continue reading at AdAge.com