Aug
18
Nescafe: Talia
Posted in: Uncategorized
Advertising Agency: Iris, London, UK
Creatives: Andy Taylor, Shwan Hamidi
Production Company: Knock Knock
Aug
18
Lexus: The Lexus hoverboard
Posted in: Uncategorized
Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Jonathan Burley
Creative Director: Monty Verdi
Creatives: Brad Woolf, Dan Bailey
Agency Executive Producer: Zoe Barlow
Agency Producers: Zoe Barlow, Nikki Cramphorn, Nicola Ridley, Matt Cresswell, Lindsay Hughes
Photographer: Olly Burn
Photographer’s Assistant: Hannah Rose
Agency Content Producer: Karina Aloupi
Digital & Content Creatives: Chad Warner, Ben Da Costa
Digital Designer: Chad Warner
Production Company: Smuggler
Director: Henry Alex Rubin
Executive Producers: Fergus Brown, Chris Barrett
DoP: Ken Seng
Aug
18
Not Just Millennials: Consumers Want Experiences, Not Things
Posted in: Uncategorized
In their endless quest to decode millennial behavior, marketers have placed a microscope on millennials’ spending habits, hoping to glean patterns for how their behavior differs from previous generations. Good luck cracking that one.
We’re a long way from anyone being able to proclaim that they’ve “figured out the millennial consumer,” but we have gathered some valuable research. For example, millennials eschew luxury goods for sustainable ones; prefer buying organic and fair trade; and they’re a lot more willing to shell out money on experiences that enhance their lives (and their Instagram and Snapchat feeds) rather than on material things.
The thing is, it isn’t just millennials. The interesting trend I’m seeing is that these traits are bleeding beyond this demographic. Millennials are proving to be cultural trailblazers for older and newer generations. Consumers today are broadly catching on to the notion that experiences make you happier and are as valuable or more than buying fancy things.
Aug
18
Bringing the Internet of Things to Buses in Beijing
Posted in: Uncategorized
In public transport, you often see commuters hanging from the straps with one hand and checking smartphones with the other. There’s clearly opportunity in that moment for marketers, especially in Asia, with its reliance on both subways and smartphones. But what exactly?
In China, the Cheil PengTai digital agency sensed an opening for local dairy giant Yili, whose Meiyitian yogurt drink brand was seeking to promote healthier lifestyles.
In Beijing buses, the straps became health monitoring systems for people to grip, measuring their heart rate, body mass index and balance during their daily commute. The gadgets instantly linked up to their smartphones through NFC interaction.
Aug
18
2016 Election Digital Ad Spending Will Break $1 Billion
Posted in: Uncategorized
A report from Borrell Associates shows digital is gaining importance in politics, breaking $1 billion or 9.5% of total political ad spending in the 2016 election season. But broadcast TV spending will still take the lion’s share at $5.8 billion or 51% of the total.
If you’re worried you’ll see less red, white and blue ads with patriotic symbolism, don’t be; the report, “20152016 Political Advertising Outlook,” said political advertising spending will hit $11.4 billion in 2016, a 20% increase from 2014. Combined spending for this year and next year will reach a staggering $16.5 billion.
After broadcast TV comes cable spending, with $1.1 billion or 10% of the total 2016 political ad spend. Digital closely follows, then newspapers with $848 million (7.4% )and radio with $827 (7.3%) of total spending.
Aug
18
Terrifying Political Illustrations – 'Just Leaders' is a Satire on History's Famous Dictators (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Its rather fitting that artist Gunduz Agayev takes history’s most infamous dictators as inspiration to create these terrifying political illustrations.
Agayev is an artist that has created…
Aug
18
Air New Zealand: Men In Black Safety
Posted in: Uncategorized
Advertising Agency: True, New Zealand
Senior Creative: Ian Sweeney
Executive Creative Director: Craig Pethybridge
Copywriter: Scott Moyes
Art Director: Mel Chardet
Creative Director: Dom Antelme
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Andy Mauger
Executive Producer: Fiona King
Visual Effects: Beryl
Sound Design: Brendon Morrow
Group Account Director: Helen Prangley
DoP: Andrew Stroud
Agency Producer: Jozsef Fityus
Editors: Joey De Guzman, Damien Shatford
Photography: Fraser Clements
Retoucher: Karl Hugill / One White Chair
Post Production Producer: Hannah Walker
Production Designer: Rick Kofoed
Music + Sound Production: Liquid Studio
Senior Account Manager: Jess Standidge
Aug
18
Natural Mountainside Homes – This Sustainable Resource Home Blends with Natural Surroundings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) When a natural landscape is already captivating, it becomes the architect’s job to develop a property that accentuates it and that’s exactly what was accomplished with this sustainable…
Aug
18
Zing! 12 – Ativismo de Sofá
Posted in: Uncategorized
São tantas manifestações! Não só as que acontecem aqui no Brasil. E ouve-se muito um ar de desdém e a pejorativa qualificação: “ativismo de sofá”. Nunca houve tantas pessoas envolvidas com tantas causas. Será que é ruim mesmo ou é melhor do que nada? Junte-se a Luciana e Maron, enquanto a dupla conversa confortavelmente sobre […]
> LEIA MAIS: Zing! 12 – Ativismo de Sofá
Post originalmente publicado no B9
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Aug
18
John Lansing Named as New Chief of Broadcasting Board of Governors
Posted in: UncategorizedMr. Lansing replaces Andrew Lack as head of the agency that oversees United States government-supported, civilian international news media such as Voice of America.
Aug
18
Chivalrous Luxury Cars – Hyundai's 'Vision G Coupe' is the Brand's Inaugural Luxury Car (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Hyundai’s concept car, the ‘Vision G’ coupe, is the brand’s first endeavor in the luxury car market. In approaching its first luxury car, Hyundai took an unconventional…
Aug
18
Projeto Humanos – “O Trabalho Liberta” [S01E02]
Posted in: Uncategorized
Neste segundo episódio de “As Filhas da Guerra”, Lili Jaffe conta sobre sua rotina em Auschwitz e como era seu contato com outros prisioneiros. Entendemos melhor a dimensão do que foi aquele campo, assim como o motivo pelo qual ele é tão citado. Apresentado por Ivan Mizanzuk. A história de Lili Jaffe está em seu […]
> LEIA MAIS: Projeto Humanos – “O Trabalho Liberta” [S01E02]
Post originalmente publicado no B9
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Aug
18
Automated Herb Planters – This Vertical Planter Provides an Easy Way to Grow Herbs Indoors (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Verdure’ is a vertical planter that grows greenery entirely on its own. While planting your own indoor garden is a great way to access fresh food, it can be difficult and time-…
Aug
18
SPCA Geneva: Dog
Posted in: Uncategorized
Advertising Agency: Havas Worldwide, Geneva, Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Pierre-Olivier Gardello, Simeon Brandner
Planner: Alexis Mouthon
Account Director: Caroline Prince
Post production: Scan Graphic
Illustration: Yeaaah! Studio
Media agency: Mediatonic
Aug
18
SPCA Geneva: Rabbit
Posted in: Uncategorized
Advertising Agency: Havas Worldwide, Geneva, Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Pierre-Olivier Gardello, Simeon Brandner
Planner: Alexis Mouthon
Account Director: Caroline Prince
Post production: Scan Graphic
Illustration: Yeaaah! Studio
Media agency: Mediatonic
Aug
18
SPCA Geneva: Cat
Posted in: Uncategorized
Advertising Agency: Havas Worldwide, Geneva, Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Directors: Pierre-Olivier Gardello, Simeon Brandner
Planner: Alexis Mouthon
Account Director: Caroline Prince
Post production: Scan Graphic
Illustration: Yeaaah! Studio
Media agency: Mediatonic
Aug
18
Rock-Resembling Pillows – Build Your Own Comfy Plush Rock Collection with the 'Living Stone Pillows' (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While rocks aren’t the first objects that come to mind from the words “soft and squishy,” ‘Living Stone Pillows’ changes that with its unique plush cushions that…
Aug
18
Chase and McGarryBowen Part Ways
Posted in: UncategorizedMcGarryBowen and JPMorgan Chase have parted ways.
Though the agency had worked on a number of pieces of the business for JPMorgan Chase and its subsidiaries Chase and JPMorgan, those assignments gradually went to other agencies or in-house, leaving the shop with corporate work, including the “Master” anthem spot above. McGarryBowen is now saying goodbye to that final piece of work after it finishes up an assignment, according to people familiar with the matter.
And while the loss is a blow for the agency, the departure at least frees it up for a potentially larger piece of business than Chase’s corporate work.
Aug
17
Amazon: boa para comprar, ruim de trabalhar
Posted in: Uncategorized
Em uma reportagem publicada no The New York Times na semana passada, empregados da Amazon descrevem como é o trabalho dentro dos escritórios da sede da empresa, localizados em Seattle, nos EUA. E embora você possa achar que uma companhia do tamanho da Amazon tenha um ambiente de trabalho amigável e propenso ao crescimento e […]
> LEIA MAIS: Amazon: boa para comprar, ruim de trabalhar
Post originalmente publicado no B9
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