Hasta La Creative!

Deep Focus is launching a new branded-entertainment group called DFx in response to marketers asking for an advertising format that consumers don’t want to avoid.

The agency has inked arrangements with 11 media companies, including Tastemade, Popsugar and NowThis News, to create, produce and help distribute branded content that could be anything from a reality TV series to a branded video clip, said Deep Focus CEO Ian Schafer.

He said the goal is to co-create with the media properties and move away from the approach in which a marketer or agency person comes up with an idea for branded content and then sends a request for proposals to a number of production and media properties to create and distribute the content.

Continue reading at AdAge.com

Conheça a vending machine que só libera produtos se o consumidor suar

> LEIA MAIS: Quer um Gatorade? Vai ter que transpirar!

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Movimento de câmera seguindo os personagens é uma característica do diretor

> LEIA MAIS: Vídeo homenageia os planos “travelling” de Stanley Kubrick

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) Orijen’s freeze-dried cat treats’ main selling point is their unquestioned nutritional value, therefore it’s important that the packaging reflect the brand’s focus on healthy,…

(TrendHunter.com) For thousands of people around the world, falling asleep at home is challenging enough—so travel sleeping is even more unheard of. But in order to make it just a little easier to nod off, there…

As head of marketing for China’s only premium cosmetic brand with international ambitions, balancing the diverse needs of Chinese and western consumers is a tricky task for Subrina Liu, but one she has dreamed of for years. Herborist plans to expand into North America next year, when Ms. Liu will probably move to the U.S. to spearhead that launch.

Starting with that overseas market back in 2008 was a smart move for Jahwa. France has strong cultural ties to Asia, including China, and its approval standards for beauty products are higher than most countries, including the U.S. Herborist is now available in other European markets, entering the U.K. this summer.

“France is famous for its skin care. If we are accepted there, it’s easier to be accepted globally,” said Ms. Liu, who is one of Ad Age’s 2015 Women to Watch China honorees.

Continue reading at AdAge.com

Category: Career Oxygen
Summary: As a professional in an ever-evolving world of technology, it is absolutely important to keep abreast of changes that occur within the standard operations of society and hiring processes. Not many realize that with the evolution of information systems, most hiring processes are initiated, if not fully executed, online. Therefore, hiring managers and executive decision makers are eliminating the number of resumes that they are scouring each week in order to streamline processes and maximize productivity in the job space while keeping staffing down to a minimum. Let’s take a deeper look into this science and discover how to get past all systems filters to at least be considered for the position that many are applying for.