Advertising Agency: Tribal 121, Lima, Peru
Creative Director: Lucas Bargen
Head of art: Tomas Perrin
Copywriter: Carlos Estupinan
Art Director: Jhon Palomino
General Creative Director: Gonzalo Calmet
Account Director: Natalia Baca
Production Company: Katapulta
Published: August 2015
Need another example of how good things are going for Jeep right now?
Even the pope wants one.
The Washington Post reported on Thursday that Pope Francis will use a modified Jeep Wrangler as his official popemobile when he visits the U.S. in September.
(TrendHunter.com) A Japanese artist recently designed a robotic painting device that creates colorful abstract splatter paintings. Although robots have been programmed to do many things, this is the first time an…
A produtora britânica Realm Pictures criou um jogo de tiro em primeira pessoa na vida real. E como se não bastasse isso, decidiu deixar o controle do personagem principal do jogo nas mãos (ou melhor, nas vozes) de pessoas que acessavam o Chatroulette. Afinal, quem precisa de controles quando você pode usar instruções muitas vezes […]
> LEIA MAIS: Vídeo mostra como jogo de tiro em primeira pessoa seria jogado pelo Chatroulette
Post originalmente publicado no B9
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Advertising Agency: Saatchi & Saatchi, Oslo, Norway
Creative Director: Øyvind Waage
Art Directors: Kristoffer Reppen, Linus Hjellström
Copywriter:Fanny Vaager Brekke
Account manager: Haagen Sæther-Larsen
Project manager: Gry Birgitte Bækkelund
Planner: Patrik Bergfjord
Production company: Tangrystan
Director: Robert J. Jitzmark
Producer: Beate Tangre
Photographer: Askild Vik Edvardsen
Post production: Swiss
VFX: Leo Wik
Published: August 2015
Advertising Agency: Wirz Werbung, Zürich, Switzerland
Executive Creative Directors: Livio Dainese, Fernando Perez
Creative Directors: Caspar Heuss, Michael Schmidt
Sounddesign: Roman Huber
Production Company: Dynamic Frame
Published: August 2015
(TrendHunter.com) This elegant Moët & Chandon floating bar is designed to resemble a striped inner tube that is covered with a table-like platform. The luxury Champagne Bar embodies the sophistication of the Moë…
O Reino Unido tem uma versão bastante parecida do nosso Conar, chamada ASA (Advertising Standards Authority) e eles liberaram esta semana um conjunto de regras voltadas especificamente para uma nova mídia previamente não-regulada: os vloggers. Este guia inclui uma série de cenários que os YouTubers britânicos precisam atentar antes de publicar vídeos com algum tipo […]
> LEIA MAIS: No Reino Unido, vloggers ganham regras sobre vídeos patrocinados
Post originalmente publicado no B9
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Because danger is always challenging you.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio
Photographer: Breno Mayer
Retouchers: Matheus Marreco, Paulo Caixeta
Because danger is always challenging you.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio
Photographer: Breno Mayer
Retouchers: Matheus Marreco, Paulo Caixeta
Horizon Media has won the digital media business for ABC Entertainment, the company said.
“Horizon demonstrated an inventive, agile and analytics-driven approach to media activation,” said Marla Provencio, exec VP and CMO for ABC Entertainment Group. “Horizon provided exciting big ideas and strategically analyzed data to provide a unique approach for us.”
The independent agency’s Los Angeles office, helmed by Serena Duff, exec VP and general manager, will oversee all digital media planning and activation for the network’s daytime, primetime and late-night entertainment programming, with the objective of driving tune-in across all paid digital platforms, the agency said. Scope includes digital buying across video, display, social, mobile and search, as well as social community management.
For the second time since rolling out Discover in January, Snapchat is getting ready to shake up its publisher portal’s roster.
Snapchat will soon add a Discover channel for Mashable to distribute its articles and videos to the mobile app’s youth-heavy audience, according to people familiar with the matter. Vox Media’s Vox.com will also be getting a Discover channel, said one person. It’s unclear which existing Discover publishers may be replaced with Mashable and Vox or how soon the additions will take place.
Representatives for Snapchat, Mashable and Vox Media declined to comment on the pending additions. Vox Media-owned Re/code reported in late July that Vox.com was in talks to join Discover.
Kate Renwick-Espinosa, CMO at VSP Global, which provides vision-care services to companies, will become president of its VSP Vision Care business in October.
Ms. Renwick-Espinosa, who has been with VSP Global for 23 years and was named the company’s first CMO in 2010, has been responsible for creating a global marketing infrastructure, rebranding multiple lines of business and launching new products.
In the following interview, she talks about the challenges CMOs face in rising to the top, and how marketing is becoming a more influential discipline at companies.
Of the many ways ad agencies and research firms pitch themselves, actually buying ads in the media they use or measure for clients is rare — particularly TV. But in a possibly unprecedented example of a marketing-services firm putting its money where its mouth is — or vice versa — analytics firm C3Metrics is running direct-response TV ads on entertainment and sports programming and winning attention from clients and new business as a result.
Part of what makes the campaign noticeable is the proposition — a free trial of C3Metrics analytics services for attributing sales lift from TV ads up to 50 brands monthly with TV budgets of at least $5 million. (It’s not limited to one per company, as each brand at a behemoth like Procter & Gamble Co. would qualify separately.) The campaign has attracted enough interest since it began at low media levels in September that the firm is now putting $250,000 behind it monthly, said Chief Operating Officer Jeff Greenfield.
The strategy sprang from discussions between Mr. Greenfield and C3Metrics CEO Mark Hughes, who previously founded Half.com, an online retailer perhaps best known for getting Halfway, Ore., to change its name to Half.com, Ore. Within six months of the 1999 publicity stunt, eBay bought Half.com for $300 million.
Media costs have been soaring for years in China, even as advertisers face greater restrictions from government regulators on how and when they can use mass media.
One of those local players, Yili, a mindshare client, bankrolled the third season of “Dad, Where Are We Going” for $48 million, not long after Yili went to Hollywood for a product placement deal in “Transformers: Dark of the Moon.” Yili paid even more, about $78 million, for the fourth season, according to WPP’s Kantar.
Other deals include beverage giant JiaDuoBao’s $40 million investment in the third season of “Voice of China,” cosmetics maker Han Beam’s $37 million deal for “If You Are the One,” and detergent marketer Guangzhou Liby Enterprise Group, which backed the second season of “I Am a Singer” for $37 million, and the third season for $47 million.
Consider this scenario: The CMO creates a brand strategy and positioning, and the marketing team works vigorously to infuse the company’s vision, mission and voice throughout every point of communication — website, advertising, product collateral, press messaging, etc. At some point, the head of human resources catches wind, and given today’s massive talent war, wants marketing to create materials for employee recruiting, retention and engagement — infusing the company’s unified vision into all HR initiatives and ensuring complete alignment.
Now turn that around. A human resources lead (commonly called the chief human resources officer in larger companies) completes the annual resource planning process. Again, facing a highly competitive talent environment, which is undoubtedly impacting both recruiting and retention, the CHRO crafts a comprehensive, but independent business-to-employee (B2E) strategy. However, at some point, the marketing folks catch wind and the HR initiatives are quickly retooled and shoehorned to fit the company’s vision as best as possible, so as not to appear disjointed.
Does any of this sound familiar?
“The question for David Cameron,” a professor says, “is whether he wants to go down in history as the prime minister who effectively dismantled one of the world’s most important cultural and democratic institutions.”
(TrendHunter.com) These modern bathtub designs turn a basic bathroom fixture into a visual focal point. While many people put a great amount of effort into decorating the main living spaces in their home, bathrooms…
Advertising Agency: Contexta, Berne, Switzerland
Creative Director: Thom Pfister
Art Director: Sandro Heierli
Copywriter: Daniel Müller
Film: Greg Barth
Published: July 2015
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