(TrendHunter.com) Cigarettes have a nasty reputation and a for good reason, but there are dozens of cigarette alternatives with fewer side effects.
The biggest thing about quitting is that it’s a very…
(TrendHunter.com) People seem to have a fascination with recreated works of art, from the amazingly inventive to the truly bizarre. Some of these recreated works of art are made from totally unexpected materials,…
Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Creative Director: Carlos Altamirano
Copywriters: Diego Figueroa, Andrés Aranguren
Art Director: Narda Grados
Graphic Designer: Gustavo Zamora
Account Director: Fernando Arriola
Account Executive: Fiorella Rojas
Production Company: Phantasia Studio
Director: Sebastian Castro
Edition and Post-Production: Henry de la Cadena
Production Manager: Nerea Marmolejo
Sound Design: Emocionica
Published: June 2015
Target is using the Force to connect with consumers this fall.
The Minneapolis-based retailer is unveiling a tribute to Star Wars fandom that features an interactive website offering users a spot in the galaxy as well as an in-store shop with exclusive merchandise.
As part of a partnership with Lucasfilm, Target will collect Star Wars memories, like lightsaber battles and Chewbacca impersonations, through a microsite called SharetheForce.Target.com. Users can submit photos and videos to the site from Facebook and Instagram in exchange for a unique set of galactic coordinates indicating where their memories will be housed.
(TrendHunter.com) These August 2015 shoes range from fruity DIY sneakers to co-branded motorcycle boots that target a demographic with niche interests. While Blundstone and Ducati’s signature boot collection…
(TrendHunter.com) Portuguese tattoo artist Victor Montaghini adds a truly unique style to the art of tattooing by creating watercolor tattoos. This artist uses thin outlines combined with a watercolor effect to…
(TrendHunter.com) These inspiring Instagram accounts range from romantic story feeds—that recount how couples of various ages met and fell in love—to artsy flooring blogs that find inspiration at ground…
“Walking into Gerry Graf’s office and seeing the man himself sitting there, this suddenly seemed like a bad idea.
“The sunlight was streaming in from the direction of Madison Square Park and the view expansive, but the spacious room seemed to shrink; the once-inviting sofa had somehow grown lumps. Despite the temperate April day, we found ourselves sweating.
“We were presenting our creative ideas on Cape Cod potato chips to the founder of Barton F. Graf 9000, and we had no freaking idea what we were doing.”
At Fantasy Online College, NFL running back Matt Forte teaches Chicago history and compares himself to other notable Chicagoans such as Barack Obama. Comedian J.B. Smoove is school chancellor and wideout Odell Beckham Jr. is senior professor, aeronautic miracles.
The fictional school — also called FOC for short — is the latest in Lenovo’s online video series which aims to increase its brand recognition among millennials and promote the Yoga hybrid computer. The company is now in its fourth year as the official laptop, notebook, desktop and workstation sponsor of the NFL.
When KFC plucked Darrell Hammond from the role of Colonel Sanders, passing the closet of white suits to Norm Macdonald, many wondered whether the chicken chain was disappointed with its spring campaign.
But KFC U.S. Chief Marketing Officer Kevin Hochman called the Hammond-led effort “phenomenally successful.”
“We had tremendous buzz and our sales were better than what we had expected,” said Mr. Hochman, who joined Yum-owned KFC in 2014 after nearly two decades at Procter & Gamble.
How do you take a brand that has an unpretentious profile and blast its attributes to the world without diluting its homespun image?
Last, the agency created a radio spot. In it one man tells another that Cape Cod makes two things: belts “with little whales on them” and Cape Cod chips. The belts, he says, “are an embarrassment” but the chips, on the other hand, “are a local treasure.”
Hordes of gamers gathered in New York City this weekend for a professional tournament that offered further proof that e-sports, or electronic sports, which have strong followings in Asia and Europe, are taking off in the U.S.
Over the past year and a half, major marketers including Coca-Cola and P&G have been courting the space, which is still relatively untapped by non-endemic brands. But what is it really like at these events? And how can advertisers tap into them? Advertising Age embedded itself at the North American League of Legends Championship Series to find out.
Four teams faced off on Saturday and Sunday in two best-out-of-five series of League of Legends, a multiplayer online battlefield arena in which groups of five pit champions of their choosing against one another while simultaneously battling dragons and armed turrets to destroy an enemy base.
Outside China’s most developed cities, where foreign makeup brands can be hard to find in shops, the app also offers a chance to experience the brand and buy online, Ms. Dubey said. Shoppers can share the looks on their social media through all-purpose app WeChat or use their smartphone to purchase any of the products on Alibaba’s e-commerce platform, Tmall.
Ms. Dubey previously led the L’Oral team at Mindshare Shanghai, where she was managing director of Team L’Oral. She was hired by the client two years ago to head L’Oral’s marketing efforts in China. Before that, she had worked at agencies in India and China for 16 years.
As China’s leading skin care marketer, L’Oral had a 12% value share in a fragmented category last year and was also the top cosmetics company, with a 32% share, according to Euromonitor International. In competitive categories, where local and Korean brands are getting stronger, L’Oral is successfully tapping into China’s e-commerce boom.
(TrendHunter.com) These August 2015 sports trends range from pet-accompanying fitness classes to athletic video games that celebrate girl power. As pets continue to attain family member statuses, the fitness industry…
(TrendHunter.com) On vacation or just in the pool, these clever and functional swimming accessories are sure to add to any kind of aquatic fun.
Swimming has a variety of applications that serve a multitude of…
(TrendHunter.com) Everyone is busy with distractions and responsibilities but sometimes you have to slow down, get tools like these life organizers and figure out a plan to move forward.
It’s easy to fall…
| THE ORIGINAL? Tigo Smartphone Operator – 03/2015 Agency : Raza (Bolivia) |
LESS ORIGINAL Mc Donald’s “Come as you are” – 08/2015 Agency : BETC Paris (France) |
(TrendHunter.com) These August 2015 lifestyle trends range from canine yoga classes to gourmet airline menus that give classic accommodations a luxe twist. In recent years, the concept of man’s best friend has…
Hoje, nossas vidas são mais e mais documentadas nas redes sociais e se transformam em conteúdo. Com tantas fotos de viagens, gravidez, festas, praias, comida e tantas outras coisas, fica cada dia mais claro que nossas experiências não são tão únicas assim. Devemos buscar vidas mais “originais” ou os clichês são só uma parte desejável […]
> LEIA MAIS: Zing! 13 – Clichês da Vida Real
Post originalmente publicado no B9
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