Apple Music: Discovery
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Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Mark Fizloff
Creative Directors: Chris Groom, Stuart Brown
Copywriter: Sheena Brady
Art Director: Mike Warzin
Production Company: MJZ
Producer: Kevin Diller
Executive Producer: Emma Wilcockson
Director: Steve Ayson
DoP: Philippe Le Sourd
Advertising Agency: Lowe, Vietnam
Executive Creative Director: Carlos Camacho
Creative Director: Kumkum Fernando
Copywriters: Carlos Camacho, Maryzyle Galinato, Binh Vu, Phuong Anh Tram
Art Directors: Kumkum Fernando, Uy Le, Nisal Attenayake
Account Director: Anh Vo
Photographer: Andy Lam
Typographers: Uy Le, Tan Pan
Advertising Agency: Lowe, Vietnam
Executive Creative Director: Carlos Camacho
Creative Director: Kumkum Fernando
Copywriters: Carlos Camacho, Maryzyle Galinato, Binh Vu, Phuong Anh Tram
Art Directors: Kumkum Fernando, Uy Le, Nisal Attenayake
Account Director: Anh Vo
Photographer: Andy Lam
Typographers: Uy Le, Tan Pan
Advertising Agency: Lowe, Vietnam
Executive Creative Director: Carlos Camacho
Creative Director: Kumkum Fernando
Copywriters: Carlos Camacho, Maryzyle Galinato, Binh Vu, Phuong Anh Tram
Art Directors: Kumkum Fernando, Uy Le, Nisal Attenayake
Account Director: Anh Vo
Photographer: Andy Lam
Typographers: Uy Le, Tan Pan
Advertising Agency: Lowe, Vietnam
Executive Creative Director: Carlos Camacho
Creative Director: Kumkum Fernando
Copywriters: Carlos Camacho, Maryzyle Galinato, Binh Vu, Phuong Anh Tram
Art Directors: Kumkum Fernando, Uy Le, Nisal Attenayake
Account Director: Anh Vo
Photographer: Andy Lam
Typographers: Uy Le, Tan Pan
Advertising Agency: Cummins and Partners, Sydney, Australia
Executive Creative Directors: Tom Martin, Julian Schreiber
Casting: Toni Higginbotham
Production Company: Finch
Director: Brian Aldrich
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Directors: Dalatando Almeida, Michael Hughes
Marketers are allocating more of their budgets to social, mobile and marketing analytics, but they still face challenges using these capabilities and proving ROI, according to the CMO Survey, conducted by Duke University’s Fuqua School of Business.
The report, released Tuesday, was based on an online survey of 288 senior U.S. marketing executives at business-to-consumer and business-to-business companies. The twice-a-year study was launched in 2008 and is designed to gauge CMO intent for budgeting, hiring, and optimism about the economy.
Marketer optimism about the U.S. economy had an average score of 69.7 on a scale of 0-100 (with 0 reflecting the lowest level of confidence and 100 the highest level), down just slightly from a confidence score of 69.9 in February, when the survey was last conducted. However, the optimism score in the current survey is up 22 points from a low of 47.7 in February 2009, right after the recession hit. (The online survey was conducted between July 14 and Aug. 2, before the recent stock market downturn.)
Just Mayo just isn’t.
Hampton Creek Foods, the healthy-food startup backed by investors including Bill Gates, can’t refer to its vegan-friendly sandwich spread as mayonnaise because it doesn’t have eggs in it, U.S. regulators said.
The company’s Just Mayo and Just Mayo Sriracha also contain ingredients that “are not permitted by the standard of identity for mayonnaise, such as modified food starch,” the Food and Drug Administration said in a warning letter to Hampton Creek, whose investors also include Silicon Valley luminaries Peter Thiel and Vinod Khosla. The letter was dated Aug. 12 and was posted online Tuesday.
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Pepto Bismol
Advertising Agency:Cazar DDB, Santo Domingo, Dominican Republic
General Creative Director:Salvador Lister
Creative Director:Carlos Nuñez
Art Director:Marcos Zorrilla
Illustrator:Marcos Zorrilla
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Student Travel Bureau
Travel, please.
Advertising Agency:DM9Sul, Porto Alegre, Brazil
Creative Directors:Marco Aurelio Bezerra, Rodrigo Pereira, Everton Behenck, João Pedro Vargas
Art Directors:Dudi Rostirolla, Rodrigo Pereira
Copywriter:Felipe Libano
Published:January 2015
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Whoop.De.Doo
Are you coming? Deep is sweet.
Are you coming? The peak is near.
Advertising Agency:Nydrle, Prague, Czech Republic
Creative Director:Roman Cihalik
Art Director:Roman Cihalik
Copywriter:Jana Kneschke
Illustrators:Roman Cihalik, Anna Maresova
Designers:Roman Cihalik, Anna Maresova
Account:Lenka Fucikova
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Arctic
Advertising Agency:GMP, Bucharest, Romania
Creative Director:Mihai Gongu
Art Director:Bogdan Danailescu
Client Team Director:Cristiana Belodan
Account Director:Alexandra Mihus