Hasta La Creative!

Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age has learned.

Ms. Fleischer, whose title is senior director for data, content and media, is the latest high-ranking marketing executive to leave the company in the wake of cost cutting moves that have followed the merger earlier this year of Kraft Foods Group and H.J. Heinz.

Ms. Fleischer communicated her departure in an email to agency partners, saying, “I have loved my time here, but I am ready and eager to move on and build things.” She added: “I am so proud of what we’ve built and the way we have worked to change the industry.”

Continue reading at AdAge.com