Hasta La Creative!

Category: Beyond Madison Avenue
Summary: We enjoy knowing that sometimes it is not what is being said that is the important thing, but how it is being said. It is incredible to see that words have so much impact on how consumers perceive certain topics.

For example: While we were in college, we were a member of an organization that helped to build community amongst the living areas around campus. We were instructed that the places that our students lived were not “dormitories” but “residence halls.” The different parts of the campus were not simply buildings, but designated “areas.”

The goal was to make sure that the first-year experience for the school was a good one. Our alma mater had research that proved…

Hackers can already take control of a car. And as vehicles become rolling shopping malls, cybercriminals will have an opportunity to snatch your identity, too.

Eager for a cut of drivers’ purchases of fast food, gas and more, automakers have big plans to bring e-commerce to the dashboard. Ford Motor already has an app that lets drivers dictate an order to Domino’s Pizza using voice controls and a smartphone. General Motors this year began offering AtYourService, which alerts drivers to deals at Dunkin’ Donuts or lets them book a hotel room on Priceline.com using voice commands.

By 2020, as many as 40% of new vehicles sold worldwide will let drivers shop from behind the wheel, predicts Thilo Koslowski, VP-auto practice, Gartner.

Continue reading at AdAge.com

Seguindo o seu modus operandi de sempre, a Apple enviou hoje um convite à imprensa para um evento no Bill Graham Civic Auditorium, na cidade de São Francisco, às 14h (horário de Brasília) do dia 9 do mês que vem. A segunda metade do ano normalmente é quando a dita companhia anuncia um novo modelo […]

> LEIA MAIS: Vem aí um novo iPhone: Apple marca evento para o dia 9 de setembro

Post originalmente publicado no B9
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Restringir a publicação de fotos e vídeos no formato quadrado permite que o Instagram tenha um design até bem elegante, mas ao mesmo tempo limita o que é possível exibir nos posts. Essa restrição foi levantada hoje e quem tiver uma conta no serviço já pode postar vídeos e fotos tanto na horizontal quanto na […]

> LEIA MAIS: Instagram abandona formato quadrado para fotos e vídeos

Post originalmente publicado no B9
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AlmapBBDO partners and creative directors Marcello Serpa and Jose Luiz Madeira are departing from the agency they built for 22 years.

The creative duo credited with establishing the So Paulo-based agency under BBDO is handing off the reins to Luiz Sanches, Chief Creative Officer; Rodrigo Andrade, Chief Operating Officer; and Cintia Gonalves, Chief Strategy Officer. The trio has handled day-to-day management of the agency for the past two years.

Mr. Serpa and Mr. Madeira joined AlmapBBDO in 1993, when the agency sold a share in the shop to Omnicom Group’s BBDO, Ad Age reported, in detailing the shop’s history. Rival agency DM9’s Alexandre Gama, Jose Luiz Madeira and Marcello Serpa were brought in under the newly renamed AlmapBBDO. Mr. Gama soon left; Mr. Serpa became chief creative officer, and Mr. Madeira, management supervisor.

Continue reading at AdAge.com

Comedian and talk show host Bill Maher once characterized other people as “the problem that won’t go away,” and while that’s a less-than-charitable assessment, anyone who’s ever had a show spoiled by a friend or co-worker would say it’s on the money.

Your friends/boon companions/colleagues are spoiling TV most often, according to a study commissioned by TiVo in which 63% of respondents called out that cohort. The scourge includes everything from the office drone who blurts “I can’t believe they killed off Jon Snow!” at the water cooler to the meathead who reveals the final score of a ballgame you TiVo’ed for later viewing.

Perhaps because you can avoid social media more easily than you can hide from coworkers, Facebook and Twitter do far less damage. Nearly half (47%) of all respondents said they’d encountered spoilers in Facebook status updates, still a significant impact. But Twitter users come off looking pretty savvy; knowing full well that social is no place to loiter while trying to avoid spoilers, only 19% said they’d stumbled across a show-wrecker on the site.

Continue reading at AdAge.com